

MS in Marketing at UA Overview
MS in Marketing
at UA
Propel your career with strategic insights, analytics, and innovative marketing techniques for success in dynamic business landscapes
Duration | 24 months |
Total fee | ₹11.01 Lakh |
Mode of learning | Online |
Official Website | Go to Website |
Course Level | PG Degree |
MS in Marketing
Table of content- Overview
- Highlights
- Course Details
- Curriculum
- Entry Requirements
MS in Marketing at UA Highlights
MS in Marketing
at UA
- Earn a degree from The University of Alabama
- Learn from expert faculty
- Financial aid available
MS in Marketing at UA Course details
MS in Marketing
at UA
Skills you will learn
Who should do this course?
- Recent graduates with a Bachelor's degree in business, marketing, or a related field seeking to gain advanced knowledge and practical skills to launch their careers in the competitive marketing landscape
What are the course deliverables?
- Gain a deep understanding of marketing fundamentals and principles
- Develop critical thinking and analytical skills to solve marketing problems
- Learn how to use data to inform marketing decisions
- Choose a concentration in marketing analytics or digital and social media to specialize your skills
- Gain the communication and collaboration skills needed to be successful in a team environment
- Develop a strong understanding of ethical marketing practices
More about this course
- The University of Alabama Online offers a master’s in Marketing program 100% online. Gain valuable experience, advance your career and position yourself to take on the evolving challenges of any industry
- You’ll enhance your skills to help you engage and retain customers, and you’ll learn to blend digital and traditional marketing strategies with cutting-edge technology to make data-driven decisions
- Students have the opportunity to select the route of a generalist with the MS in Marketing or you can choose from two career-focused concentration options, Marketing Analytics or Digital and Social Media, to add specific expertise to your master’s degree
MS in Marketing at UA Curriculum
MS in Marketing
at UA
MKT 530 Advanced Marketing Analysis
MKT 587 Advanced Marketing Strategies
MKT 595 Client-Based Marketing Consultant Project
MKT 596 Capstone Project
MKT 510 Product Design and Marketing Strategy
MKT 531 Consumer Insights
MKT 537 Personal Selling
MKT 540 Introduction to Digital and Social Media Marketing
MKT 542 Digital and Social Media Analytics
MKT 543 Advanced Digital and Social Media Projects and Studies
MS in Marketing at UA Entry Requirements
MS in Marketing
at UA
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MS in Marketing at UA Contact Information
MS in Marketing
at UA
Address
The University of Alabama
Tuscaloosa, AL 35487
Tuscaloosa ( Alabama)
Phone
Email
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