University of Florida
University of Florida Logo

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING 

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
 at 
University of Florida 
Overview

Gain a comprehensive overview of the marketing principles and concepts

Duration

48 months

Mode of learning

Online

Course Level

UG Certificate

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
 at 
University of Florida 
Highlights

  • Earn a degree of completion
Details Icon

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
 at 
University of Florida 
Course details

What are the course deliverables?
  • Identify the core factors that need to be examined for understanding consumer behavior.
  • Identify elements of professional image, attitude and business ethics.
  • Calculate retail pricing on both cost and profit based approaches.
  • Interpret the language of marketing research.
  • Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.
More about this course
  • With a Bachelor of Business Administration in Marketing, you’ll learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate pricing, and interpret market research
  • You'll gain a solid understanding of all business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers
  • Graduates will be job-ready to pursue careers in sales, advertising, distribution and logistics, and international marketing

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
 at 
University of Florida 
Curriculum

MAR 4354 Marketing Yourself in Today's Competitive Job Market

MAR 4400 Personal Selling

MAR 4503 Consumer Behavior

MAR 4613 Marketing Research I

MAR 4804 Marketing Strategy

Other courses offered by University of Florida

– / –
51
– / –
81
#54
61
#31
51
View Other 281 CoursesRight Arrow Icon

University of Florida
Students Ratings & Reviews

3.6/5
Verified Icon1 Rating
Student Views (Based on Reviews)
  • 0% students never faced discrimination in this university
Vibe of Campus
Friendly
Academically oriented
A
Anonymous
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
Offered by University of Florida
3.6
Been a good start here.
Tips: I came here quite recently, so it will still take me some time to truly comment on the job prospects and value of my degree but for now, I have found my classes quite interesting with knowledgeable professors as well. There are academic fairs to help you get an idea of your courses before signing up for them, which I really liked. I have met very helpful people on campus as well.
Total Monthly ExpenseUSD 1550
Prepping time for classes31 hours/Week
Expected Annual SalaryUSD 102950
Reviewed on 28 Sep 2025Read more
Thumbs Up IconThumbs Down Icon
View 1 ReviewRight Arrow Icon

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
 at 
University of Florida 
 
Popular & recent articles

View more articles

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
 at 
University of Florida 
Contact Information

Address

Gainesville, FL 32611, United States
Gainesville ( Florida)

Go to College Website ->