Certificate Programme in Social Media Marketing 

offered by All India Management Association

The Business Case for Social Media

Defining Social Media Marketing

Understanding the benefits of Social Media

Understanding the benefits of Social Media

Integrating Social Media into an overall marketing effort

Developing a Strategic Social Media

Integrating Social Media into an overall marketing effort

Developing a strategic Social Media Plan

 

Tallying the Bottom Line

Return in Investment

Accounting for Customers Acquired Online

Establishing Key Performance Indicators for Sales

Tracking Leads

Understanding other Common Business Metrics

 

Plotting a Social Media Marketing Strategy

Locating Your Target Market Online

Segmenting B2C market

Setting Up a Social Media Plan

 

Managing a Cyber-Social Campaign

Managing a Social Media Schedule

Building Social Media Marketing Team

Creating a Social Media Marketing Policy

Compliance to Law

Protecting Brand Reputation

 

Helpful Tech tools

Keeping track of Social Media Scene

Content Distribution Tools

Managing Search Engines

Using ecommerce tools for Social Sites

Measuring the Buzz by type of service

 

Leveraging SEO for Social Media

Making the statistical case for SEO

Focusing on Top Search Engines

Maximizing metatag

Optimizing your site and content for Search Engine

Building effective inbound links

Optimizing Social Media for SEO

Gaining Visibility in rea-time search

Gaining traction on Google

Monitoring your ranking

Social Bookmarks, News and Share Buttons

 

Content Marketing

Exploring content market platforms

Developing a content market strategy

Getting content to the masses

 

Using Facebook as a marketing tool

Understanding content marketing

Branding with Facebook Pages

Examining components of Facebook page

Using Facebook as a marketing tool

 

Creating and Sharing content

Creating a content strategy

Brand story on Facebook

Developing content

Bringing your community into the Mix

Using closed or secret groups

 

Facebook communities

Gaining insights about your community

Putting data to use

 

Advertising on Facebook

Basics of advertising on Facebook

Measuring the ad’s ROI

 

Instagram for Marketing

Promoting your brand

Using Instagram for marketing

Linkedin Marketing

Promoting with Linkedin

Benefits on Linkedin

Creating an online profile

Understanding endorsements and testimonials

Using Linkedin messages

Promoting your business with Linkedin

Selling and promoting with Linkedin showcase pages

 

Starting a Linkedin Group

Using Linkedin groups

Growing a community

Moderating a group

Using Linkedin as a content platform

Blogging on Linkedin

Promoting Linkedin posts with other social channels

Twitter marketing

Using Twitter for marketing and networking

Communication in 140 characters

Researching brands on Twitter

Finding right people and who is talking about you

Responding to tweets

Sharing and communicating with Twitter

Using Twitter etiquette

 

Finding right tools

Customizing Twitter profile page

Pinning tweets and using Twitter app

Supplementing online marketing tools

 

Hosting Twitter Chats

Benefits of Twitter chats

Using hashtag effectively

Keeping track of who says what

Finding guests and promoting chats