PG Program in Management Specialisation in Sales & Digital Marketing offered by IMT CDL
4.0 /5- Estd. 1982
PG Program in Management Specialisation in Sales & Digital Marketing at IMT CDL Overview
Duration | 11 months |
Total fee | ₹1.45 Lakh |
Mode of learning | Online |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Entry Requirements
PG Program in Management Specialisation in Sales & Digital Marketing at IMT CDL Highlights
- Earn an industry recognised PG certification from IMT Ghaziabad
- Get recognized as an alumnus of one of India's top-ranked MBA college and also access to IMT Ghaziabad alumni job portal
- Land jobs at top companies through our 1:1 industry mentoring, CV & interview preparation, mock hiring tests and upGrad's career support with its industry partners
- Guaranteed 20 internships in digital marketing for younger professionals at disruptive digital companies
- Become future ready by mastering the concepts through 13 industry designed case studies and projects, 2 live projects and 5 mentorship sessions
- Participate in offline Base Camps and 3 meetups with peers, industry leaders, and faculty
PG Program in Management Specialisation in Sales & Digital Marketing at IMT CDL Course details
- Introduction to the Study of Consumer Behavior, Consumer Decision Making Process, Psychological Influences on Consumer Decision Making, Models of Consumer Behaviour, B2B Buying
- Introduction to Marketing, STP, Marketing Mix or 4Ps, Elements of a Brand, Competitor Analysis, Analyzing Market Potential, Consumer Funnel
- Introduction to Marketing, STP, Marketing Mix or 4Ps, Elements of a Brand, Competitor Analysis, Analyzing Market Potential, Consumer Funnel
- Introduction to Marketing, STP, Marketing Mix or 4Ps, Elements of a Brand, Competitor Analysis, Analyzing Market Potential, Consumer Funnel
- This PG Program in Managment will help professionals to expedite their career growth or make transition to managerial positions with specialization in marketing and sales
PG Program in Management Specialisation in Sales & Digital Marketing at IMT CDL Curriculum
COURSE 1 : FUNDAMENTALS OF SALES AND MARKETING
FUNDAMENTALS OF MARKETING
EVOLUTION OF SALES AND MARKETING
CONSUMER BEHAVIOUR
COURSE 2: MARKET RESEARCH
RESEARCH DESIGN AND SECONDARY RESEARCH
PRIMARY RESEARCH
COURSE 3 : INTRODUCTION TO MANAGEMENT AND LEADERSHIP
COURSE 4: MARKETING CHANNELS AND PLATFORMS - 1
TELEVISION, RADIO AND PRINT MARKETING CHANNELS
EVENT AND OUTDOOR MARKETING CHANNELS
SOCIAL MEDIA MARKETING
SEARCH ENGINE OPTIMIZATION
COURSE 5: ACCOUNTING AND FINANCE
ACCOUNTING STATEMENTS AND RATIO ANALYSIS (BASICS OF FINANCE AND ACCOUNTING)
CAPITAL BUDGETING AND COST OF CAPITAL
WORKING CAPITAL (PRODUCT PERFORMANCE)
COURSE 6: BUSINESS ANALYTICS EDA AND SAMPLING
HYPOTHESIS AND MODELS
PG Program in Management Specialisation in Sales & Digital Marketing at IMT CDL Entry Requirements
- Education: Bachelor's degree in any field
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PG Program in Management Specialisation in Sales & Digital Marketing at IMT CDL Contact Information
A-16, Site 3, UPSIDC Industrial Area, Meerut Road, Ghaziabad
Ghaziabad ( Uttar Pradesh)
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