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IIM Indore - IIM Indore - Postgraduate Certificate Program in Product Management 
offered by Jigsaw Academy

  • Estd. 2010

IIM Indore - Postgraduate Certificate Program in Product Management
 at 
Jigsaw Academy 
Overview

Upskilling to emerging technologies has become the need of the hour, with technological changes shaping the career landscape.

Duration

6 months

Total fee

2.65 Lakh

Mode of learning

Online

Difficulty level

Intermediate

Credential

Certificate

IIM Indore - Postgraduate Certificate Program in Product Management
 at 
Jigsaw Academy 
Highlights

  • Get certified by India's Best- IIM Indore & Jigsaw Academy
  • Interactive discussions on HBR Case Studies taken from real-world scenarios
  • Learn from the best minds to identify white spaces into which a new product can be positioned
  • 5i Framework which covers all the key stages of a product's life cycle i.e. IDEATE, INNOVATE, IMPLEMENT, INDUSTRIALIZE, and IMPROVE
  • FREE 'Data-Smart' certification included
  • BYOP: Bring Your Own Product - develop your idea into a product and take it through the product development life cycle
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IIM Indore - Postgraduate Certificate Program in Product Management
 at 
Jigsaw Academy 
Course details

Who should do this course?
  • Professional with at least 2 years of work experience
  • Business Manager like Marketing Manager, Production Manager, Project Manager, Sales Manager, Analysts, IT Professional, Entrepreneur & Consultant
  • Product Executive who has just taken the role
What are the course deliverables?
  • Understand the role of a Product Manager and its deliverables
  • Understand the life cycle of a product
  • Learn in detail the various phases of Product Development
  • Learn to identify white spaces into which a new product can be positioned
  • Understand the role that various functions like R&D, Engineering, Manufacturing, Sales, Marketing, and Finance play in releasing a new product into the market
  • Build skills on facets of Product Management related to Product Specification, Realisation, Marketing, Sales, and Manufacturing, amongst others
  • Understand the basics of Product Costing and Pricing
More about this course
  • Understand the role of a Product Manager and their deliverables; Learn to identify white spaces into which a new product can be positioned; Build skills on facets of Product Management related to Product Specification, Realisation, Marketing, Sales, and Manufacturing, amongst others; Understand the role that various functions like R&D, Engineering, Manufacturing, Sales, Marketing, and Finance play in releasing a new product into the market

IIM Indore - Postgraduate Certificate Program in Product Management
 at 
Jigsaw Academy 
Curriculum

Module 1: Introduction to Product Management

Introduction to the 5i Framework'

Exemplar Products

Basics of Consumer Research

Module 2: Introduction to Market Analysis

Segmentation

Target Market Selection

Business Model Canvas

Module 3: Product Ideation and Validation

Creativity and Innovation

Idea Generation and Validation

Concept Generation and Testing

Module 4: Customer Centric Product Design

Buyer Personas

User Personas

UX -Design and Interaction

Module 5: GTM Strategies

GTM 101 Principles

Product Positioning

Brand Strategy

Module 6: Product Engineering Fundamentals

Product Engineering Strategy

Prototype Development

Testing and Validation

Module 7: Product Pricing Strategies

Product Costing and Pricing

Pricing Strategy

Pricing Models

Module 8: Sales Strategies

Lead Generation

Customer Acquisition

Customer Retention

Module 9: Product Distribution and Support

Product Servicing Strategies

Obsolescence Management

Faculty Icon

IIM Indore - Postgraduate Certificate Program in Product Management
 at 
Jigsaw Academy 
Faculty details

Prof. Manoj Motiani
Manoj has completed his Fellow Program in Management from IIM Ahmedabad. He has also won IFCI award for best thesis at IIM, Ahmedabad (2014). Prior to his PhD, Manoj has worked with Aditya Birla Group and Godrej. He has also taught subjects such as Marketing Management, Digital Marketing and SDM at IIM Ahmedabad, IIM Raipur and IIM Rohtak as a visiting faculty.
Bhaskaran S.
Bhaskaran Srinivasan leads the academic initiatives, design, and delivery programs at MaGE. As a certified EFQM and CMM assessor, he’s a Strategy Advisor for product startups. In addition to that, he’s also an accredited CEO Coach at the Coaching Foundation of India. Formerly, Bhaskar supervised operations at top MNCs like Robert Bosch India, Philips Innovation Campus, and Philips Electronics India Ltd.
Aditya Billore
Aditya is a Fellow of the Indian Institute of Management Indore. He has about 11 years of teaching experience at various levels, and his teaching interests include STP, Advertising in new media and Experimental research designs in marketing. Aditya’s areas of research interest are Digital advertising and Consumer Behavior

IIM Indore - Postgraduate Certificate Program in Product Management
 at 
Jigsaw Academy 
Entry Requirements

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IIM Indore - Postgraduate Certificate Program in Product Management
 at 
Jigsaw Academy 
Students Ratings & Reviews

5/5
Verified Icon1 Rating
B
B V Krishna
IIM Indore - Postgraduate Certificate Program in Product Management
5
Learning Experience: One of the best courses offered from IIM. Blessed to learn from IIM professors along with industry experts
Faculty: All doubts are cleared by faculty during the session, will encourage us to check with them for questions that we may want to discuss in details in private session as well Best part is we can build our own product during the course, will get mentors assigned to guide us personally on our own product we intend to build by applying learnings from the class
Course Support: By learning and certification
Reviewed on 26 Nov 2022Read More
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IIM Indore - Postgraduate Certificate Program in Product Management
 at 
Jigsaw Academy 

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IIM Indore - Postgraduate Certificate Program in Product Management
 at 
Jigsaw Academy 
Contact Information

Address

No. 308, Third Floor, 100ft Main Road, 1st Stage,
Landmark: Above Domino’s Pizza

Bangalore ( Karnataka)

Phone
9008888491

(For general query)

9019217000

(For admission query)

Email
rubric@jigsawacademy.com

(For general query)

info@jigsawacademy.com

(For admission query)

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