Advanced Email Marketing Course at Simplilearn Overview
Duration | 40 hours |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
Advanced Email Marketing Course at Simplilearn Highlights
- 53 hours of high-quality e-learning content, 3 Certificates included
- A great course for learning Digital Marketing
- Certification Course
Advanced Email Marketing Course at Simplilearn Course details
- This Advanced Email Marketing Course covers advanced marketing strategies and guides in creating effective advertisements to promote a product or service, request business, solicit sales/donations, and build loyalty, trust, and brand awareness.
Advanced Email Marketing Course at Simplilearn Curriculum
Lesson 01 - Course Introduction
Course Introduction
Dorie Clark
Use Email Lists to Connect with Your Customers
Lesson 02 - Introduction to Advanced Email Marketing
Introduction to Advanced Email Marketing
Introduction to Email Marketing
Increasing Value of Email in Marketing
Identifying the Email Sender
Key Takeaways
Knowledge Check
Lesson 03 - Write Better Subject Lines
Write Better Subject Lines
The Critical Importance of the Subject Line
Deciding Subject Line Length
Subject Line Wording Improves Performance
Words in the Subject Line-Actions, Promises and Outcomes
Industry Examples
Key Takeaways
Knowledge Check
Lesson 04 - Develop Emails that Drive Results
Develop Emails that Drive Results
Critical Email Design Factors
Utilize and Optimize Preheader, Headline, and Call-to-Action
Understand Color Contrast and White Space
Create Readable, Actionable Text
Utilize Mobile-Responsive Emails
Key Takeaways
Knowledge Check
Lesson 05 - Optimize Your Email Content
Optimize Your Email Content
Create Great Content
Develop a Brand Voice and Strategy
Benefits of Using Images in Email
Integrate Video for Higher Engagement
Use Email with Other Digital Channels
Key Takeaways
Knowledge Check
Lesson 06 - List Management Strategies
Subscriber List Management Strategies
Issues of Subscriber Consent to Send Emails
List is a Business Asset
Manage Churn Rate and Improve
Understand Personalization
Utilize Recognition and Rewards
Key Takeaways
Knowledge Check
Lesson 07 - Automating Your Emails
Automating Your Emails
The Demonstrated Value of Automated Emails
Get Started with Welcome Emails
Understand Date-Based Triggers
Understanding Action and Event Triggers
Key Takeaways
Knowledge Check
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