Analysis of Business Problems
- Offered byCoursera
- Public/Government Institute
Analysis of Business Problems at Coursera Overview
Duration | 9 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Analysis of Business Problems at Coursera Highlights
- 25%
got a tangible career benefit from this course. - Earn a shareable certificate upon completion.
- Flexible deadlines according to your schedule.
Analysis of Business Problems at Coursera Course details
- When does an opportunity to increase the bottom line become a liability for long-term brand sustainability and profitability? That is the question that GAS GAS, an off-road motorcycle manufacturer, is confronting.
- In this culminating course, it?s time to use the business tools you have learned throughout the specialization to solve this real business problem. To help you as you develop a solution to the GAS GAS dilemma, in the Capstone you will also learn a six-step analysis of business problems methodology. By the end of the course, you will understand how to weave together considerations from accounting, finance, marketing and organizational behavior in order to arrive at a sound decision that will positively impact the firm?s future.
Analysis of Business Problems at Coursera Curriculum
Course Overview and Week 1-Analysis of Business Problems: Capstone
Introduction to Capstone
What is Gas Gas? Company Promo Video
1. Week 1 Intro
2. The Role of the Manager
3. Structured vs. Unstructured Problems
4. Finding Solutions to Unstructured Problems
5. Introducing Six Steps to Solving Problems
6. Criteria and Alternatives
7. From Analysis to Action
8. Hamlet & Othello
9. What?s Next
Interview with Ramon Puente
Course Overview & Syllabus
Required Reading: IESE's Six-Step Process
Required Reading: GAS GAS Case
Week 2: GAS GAS Marketing Problem
1. Week 2 Intro
2. Consumer Considerations and Branding
3. Pricing and Channel Considerations
Interview with Ramon Puente: The Marketing Problem
About Week 2: GAS GAS Marketing Problem
Week 3: GAS GAS Finance Problem
1. Week 3 Intro
2. Understand GAS GAS
3. The Financial Effect of Partnering with KTM
4. Integrate Finance in Strategy
Interview with Ramon Puente: The Finance Problem
About Week 3: GAS GAS Finance Problem
Week 4: GAS GAS Organizational Behavior Problem
1. Board as Team
2. Degree of Teamness on Board
3. GAS GAS Employees
4. Week 4 Recap
Interview with Ramon Puente: The Managing People Problem
About Week 4: GAS GAS Organizational Behavior Problem
Conclusion and Final Question
Conclusion and Final Question
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