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Brand New Brand 

  • Offered byCoursera
  • Public/Government Institute

Brand New Brand
 at 
Coursera 
Overview

Application of brand design to showcase company<U+0092>s identity through Mood Boards, Naming Ideas, Color palette & more

Duration

22 hours

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Future job roles

Senior Graphic Designer , Graphic Designer
Brand New Brand
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum
  • Entry Requirements
  • + 1 more item

Brand New Brand
 at 
Coursera 
Highlights

  • Offered by Calarts
  • Start instantly and learn at your own schedule.
  • Flexible deadlines
  • 100% Online
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Details Icon

Brand New Brand
 at 
Coursera 
Course details

Who should do this course?
  • Intermediate level graphic designers or anybody with a knack for design
What are the course deliverables?
  • Learn to apply brand design that showcases a company's identity
  • Helps to compose mood boards to show a brand's look and feel
  • Create a brand's logo, typeface, and color palette
  • Develop brand naming ideas
  • Self-Paced Learning Option
  • Course Videos & Readings
  • Practice Quizzes
More about this course
  • Brand New Brand course is a part of Graphic Design Specialization. It throws light on various opportunities to tie together all knowledge and skills into 1 project: a brand development guide for a company one would like to invent.
  • The entire design process is covered in this course, spanning through ideation, creation & presentation.
  • The guide will help a participant create and give a visual identity to any imaginary pertaining to a start-up company, as well as applying some visual identities to various forms.
  • One can further develop a logotype and associated graphic palette to visually represent a company, and apply the design to a mix of applications one gets to see at work.
  • One will pick up skill sin Adobe Photoshop, Adobe Indesign, Graphics and Color theory on this course.
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Brand New Brand
 at 
Coursera 
Curriculum

Ideation: Invent Your Client

Course Welcome

Overview of Project

Invent Your Client

Fake Your History

Unpack your adjectives

The Name Game

Visualization: Make Your Fake

In The Mood

Developing Your Identity Manual

Logotype: Brand Your Brand

Shapes of Letters, Shapes of Words

Typographic Skeletons

Customizing Letters

Variations and Refinement

Palette: Expand Your Brand

Adding Color

Adding a Mark/Icon

Adding a Secondary Typeface

Adding Imagery

Adding a Secret Ingredient

Application: Apply Your Brand

Brand Applications and Mock-ups

Publication: Display Your Brand

Brand Development Guide

Final Review

Brand New Brand
 at 
Coursera 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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Brand New Brand
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Students Ratings & Reviews

5/5
Verified Icon1 Rating
R
Rahul Kumar
Brand New Brand
Offered by Coursera
5
Other: I really enjoyed how practical this capstone was, and I thought that the videos alongside the optional peer reviews were very helpful to get to the finished result. I thoroughly enjoyed it and believe that it helped me to gain more knowledge for creating a Brand Development process and the documentation to go alongside that.
Reviewed on 21 Oct 2020Read More
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Brand New Brand
 at 
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