Northwestern University - Content Strategy for Professionals: Capstone Project
- Offered byCoursera
- Public/Government Institute
Content Strategy for Professionals: Capstone Project at Coursera Overview
Content Strategy for Professionals: Capstone Project
at Coursera
Duration | 2 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Content Strategy for Professionals: Capstone Project
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
Content Strategy for Professionals: Capstone Project at Coursera Highlights
Content Strategy for Professionals: Capstone Project
at Coursera
- 50% started a new career after completing these courses.
- Earn a shareable certificate upon completion.
- Flexible deadlines according to your schedule.
Content Strategy for Professionals: Capstone Project at Coursera Course details
Content Strategy for Professionals: Capstone Project
at Coursera
More about this course
- The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact.
- The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you've finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There's website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.
Content Strategy for Professionals: Capstone Project at Coursera Curriculum
Content Strategy for Professionals: Capstone Project
at Coursera
Capstone Overview and Directions
The Content Strategy Capstone Project
Overview & Directions
Content Strategy for Professionals Capstone Project Story
Background
The Travel Website Landscape
Wish I Was There
Future Development
Your Assignment
Assignment Submission
Peer Review
Don't forget to do your 3 peer reviews!
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