Northwestern University - Content Strategy for Professionals: Ensuring Your Content's Impact
- Offered byCoursera
- Public/Government Institute
Content Strategy for Professionals: Ensuring Your Content's Impact at Coursera Overview
Duration | 5 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Content Strategy for Professionals: Ensuring Your Content's Impact at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 4 of 5 in the Content Strategy for Professionals Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 5 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
Content Strategy for Professionals: Ensuring Your Content's Impact at Coursera Course details
- In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
- While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content's Reach.
- Guest lecturers in this course include:
- -- Zach Wise, Associate Professor, Medill Northwestern
- -- Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern
- -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)
Content Strategy for Professionals: Ensuring Your Content's Impact at Coursera Curriculum
Visual Communication: Theory and Practice
Introduction from Professor Lee
The Importance of Visual Communication
Part 1: Understanding Gestalt Theory
Part 2: Effective Visual Communication
Text and Typography
Tips for Great Photography
Effective Video Storytelling
What is Content Strategy?
Course Content
How Do I Get the Most Out of This Course?
Meet the Team
Social Engagement
Types of Social Communities
Passion vs Trigger Event Communities
Putting Social Communities to Work
Part 1: Developing Content for Social Communities
Part 2: Developing Content for Social Communities
Connecting Your Content with an Audience
Measuring Your Content's Engagement
The Importance of Measuring Your Content
Types of Measurement Systems
Understanding Server-Based Analytic Systems
Analytic Terms to Measure Effectively
The Most Important Metrics to Measure
How Content Strategists Track Engagement
Take Back To Work Toolkit
Join us for the Capstone!
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