What is Business Communication?: Course Fees 2025, Subjects, Top Colleges, Admissions

Updated on Jul 12, 2025 10:33 IST
Akansha Bisht

Akansha BishtContent Writer

Business communication is the process of exchanging information between interested parties inside and outside a company. It includes all the strategies, tools, and techniques a company uses to convey its information, messages, and values ​​to its audience, including employees, shareholders, suppliers, customers, etc.

Key Aspects of Business Communication Courses:

  • Key Topics: Verbal and Non-Verbal Communication, Corporate Communication, Public Speaking, Written Communication, Active Listening, etc.
  • Course Benefits: Improve Communication Skills, Enhance Professionalism, Increase Confidence, etc.
  • Top Institutes: IIT Bombay, Coursera, Alison, Swayam, Google Cloud, Great Learning, IIT Calcutta, etc.
  • Course Fees: Starting from INR 199, can go up to INR 85,000.
  • Career Paths: Social Media Manager, Public Relations Executive, Copywriter, Marketing Executive, Sales Manager, and so on.
  • Employment Areas: Human Resources, Public Relations, Digital Marketing, Sales, and so on.

Explore more in Business Communication:

6 Ways to Know the Importance of Business Communication

Business Communication Course Details

Business Communication courses are designed to help students master the essential communication skills required in the modern business environment. These courses enable learners to clearly articulate ideas, respond effectively to business scenarios, and understand communication dynamics across various platforms and mediums. 

Particulars Course Details
Business Communication Course Level Certification
Business Communication Course Mode Online or Distance
Business Communication Eligibility Criteria Class 10, 12, or equivalent from a recognized board of education.
Business Communication Admission Criteria Merit-based
Top Business Communication Institutes IIT Bombay, Coursera, Alison, Swayam, Google Cloud, Great Learning, IIT Calcutta, etc.
Business Communication Course Fees INR 199 - 85,000
Business Communication Jobs Social Media Manager, Public Relations Executive, Copywriter, Marketing Executive, Sales Manager, and so on.
Business Communication Average Salary INR 5.6 LPA
Business Communication Top Recruiters Ogilvy India, Dentsu India, McCann Worldgroup India, Hindustan Unilever, Maruti Suzuki, Nestle India, Vedanta, etc.

Note: The information is sourced from external sites and may vary.

Business Communication Course Outline:

4 Main Types of Business Communication

 

Q:   What is the meaning of Business Communication?
A:

You must have heard the phrase - "Communication is the key". In businesses, communication is paramount if you are working with multiple teams or people. In his book Organizational Communication (1984), Dr. Gerald M. Goldhaber describes Business Communication as “the flow of messages within a network of interdependent relationships”.  Effective communication is mandatory in business, but the trick is to ensure that the communication is clear, effective and detailed. 

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Q:   What are the objectives of Business Communication?
A:

Business Communication has several objectives, including - 

  • Fostering a closer relationship with employees
  • Building Trust and increasing transparency in the company
  • Improving public relations and corporate image
  • Advertising and marketing for the company's products and services
  • Improving your competitive positioning in the market
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Table of content
  • What is the Importance of Communication in a Company?
  • Business Communication Eligibility Criteria and Admission Process
  • Business Communication Course Syllabus
  • Best Business Communication Learing Platforms in India
  • Popular Private Business Communication Colleges in India
  • Business Communication Salary, Job Profiles, Career Scope, and Top Recruiters
  • Business Communication Course FAQs
  • Most Popular Courses
  • Popular Exams
View More

What is the Importance of Communication in a Company?

Communication is of vital importance in a company for several reasons, discussed as follows - 

  • Coordination of efforts: Communication allows the transmission of information between collaborators and different areas of the company, which facilitates the coordination of efforts to achieve common objectives.
  • Decision-making: Effective communication in the company optimises decision-making processes, allowing you to share relevant information, obtain different perspectives, and reach more accurate conclusions.
  • Productivity and profitability: Studies suggest that organisations with effective business communication are more profitable and productive. Clear and effective communication avoids misunderstandings and errors, helping to save time and resources.
  • Team motivation and cohesion: Effective communication fosters team cohesion and enhances employee motivation. Keeping everyone informed about progress, achievements, and goals creates a sense of belonging and strengthens their commitment to the company.
  • Image and reputation: Organizational communication also plays a crucial role in shaping a company's image and reputation. Clear and effective communication in all interactions with customers, suppliers, and stakeholders contributes to a positive company image and strengthens its market position.

Another key concept in Business Communication:

All about Communication Studies

Why Should You Study Business Communication?

Business communication is essential for several reasons, both in academic and professional contexts. Here’s why you should learn business communication -

  • Effective Communication Skills: Good communication is crucial for professional success. It helps in conveying ideas clearly and persuasively.
  • Career Advancement: Strong communication skills can lead to promotions and leadership roles, vital for managing teams and projects.
  • Building Relationships: Effective communication helps build and maintain positive relationships with colleagues, clients, and stakeholders.
  • Conflict Resolution: Good communicators can resolve conflicts and misunderstandings efficiently, leading to a healthier work environment.
  • Increases Efficiency and Productivity: Clear communication ensures that instructions are understood correctly, reducing errors and increasing productivity.
  • Efficient Collaboration: Effective communication facilitates better teamwork and collaboration, leading to more efficient project completion.
  • Enhances Persuasion and Influence: In business, persuading and influencing others is crucial for marketing and sales.
  • Decision Making: Good communication aids in making informed and timely decisions by ensuring all relevant information is shared and understood.
  • Negotiation Skills: Strong communicators excel in negotiations, securing better deals and agreements.
  • Facilitates Professional Writing: Business communication skills are essential for preparing professional documents such as reports, emails, and proposals.
  • Clarity and Precision: Effective communication ensures that written documents are clear, precise, and professional.

 

Q:   How is Business Communication different from general communication or English courses?
A:

Business communication is different from general communication and English courses because purpose, context, and formality differ. Business communication is inclined toward professional interactions within a workplace, aimed at achieving specific organizational objectives, while general communication has broader social and personal interactions.

Lastly,  English courses, though they enhance overall language skills, do not target the unique demands of business communication. 

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Q:   What skills will I gain from a Business Communication course?
A:

A Business Communication course will help you gain written and verbal communication skills that'll help you grow in an organization. For example, you'll learn negotiation skills required for making sales, acquiring new partners, discussing funding, and seeking investors.
You'll learn presentation skills to put your idea on the table effectively.
You'll also gain public speaking skills that'll let you become the voice of your company or brand. 

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Business Communication Eligibility Criteria and Admission Process

There's no fixed eligibility criterion set for Business Communication courses in India, as all the institutes offering Business Communication programs are providing online certifications. Since the platforms for learning are online, students from any study background are allowed to participate. Though there are no strict eligibility conditions, some colleges may require:

  • English Proficiency: Strong English communication skills may be required for certain course levels.
  • Age Requirement: Some institutes may have certain age requirements, like 17 years or older. 

More on Business Communication Course Online:

How to Develop Effective Communication Skills?

Business Communication Course Admission Process

The admission process for Online Business Communication courses is simple, as there are generally no entrance exams or counselling sessions required. Here are some simple steps that students can take to complete the process of Business Communication courses:

STEP 1: CHOOSE A COURSE & INSTITUTE

The first step is to research the desired course and the institute offering the program. 

STEP 2: CHECK ELIGIBILITY CRITERIA

Next, check the eligibility requirements, if any. Eligibility criteria are mandatory to be fulfilled.

STEP 3: APPLY ONLINE

After this, the candidates can log in to the institute's official website, fill out the application form, and upload required documents.

STEP 4: ADMISSION FEE

The last step is to pay the admission fee to enroll in the program. Most online learning platforms offer a flexible learning schedule where students can learn at their own pace, so they can start their classes with the available materials anytime they want.

 

Q:   Do I need prior experience in Business or Communication to join the Business Communication course?
A:

Absolutely not! You don't need any prior working experience to pursue a Business Communication course. Business Communication is a set of skills that any student interested in its allied fields can learn. You just need to have an interest in the fields related to Business Communications, such as Advertising, Digital Marketing, Public Relations, Social Media, etc.

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Q:   Do I need to carry any documents for Online Business Communication course application process?
A:

Suppose you're seeking admission to online learning platforms like UDEMY, Coursera, Alison, Swayam, etc. In that case, you won't need any documentation during the application process; in fact, you'll fill out the details required, pay the course fee, and the study material will be given to you. 
However, if you're seeking an online Business Communication course from any regular college like IIT Bombay or IIM Calcutta, you may need to carry Photo ID Proof, Passport-sized photographs, DOB proof, etc. It's good to check their official websites for accurate info.

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Business Communication Course Syllabus

The Syllabus for Online Business Communication courses can differ depending on the institution and the program they offer. However, for candidates' reference, here's an idea of subjects and topics generally covered in various types of Business Communication courses:

Module

Topics Covered

Introduction to Business Communication

  • Overview of Business Communication
  • Importance and Objectives of Business Communication
  • Types of Business Communication

Verbal Communication Skills

  • Effective Speaking and Listening
  • Public Speaking & Presentation Skills
  • Interpersonal Communication

Non-Verbal Communication

  • Body Language
  • Facial Expressions
  • Eye Contact
  • Gestures and Postures

Written Communication Skills

  • Business Writing Basics
  • Email Etiquette
  • Report Writing
  • Memos and Letters

Digital Communication

  • Social Media Communication
  • Digital Etiquette
  • Email Marketing
  • Online Meeting Platforms

Intercultural Communication

  • Cultural Sensitivity
  • Cross-Cultural Communication
  • Global Business Etiquette

Communication in Teams

Business Presentations

  • Designing Effective Presentations
  • Use of Visual Aids
  • Persuasive Communication
  • Public Speaking Skills

Negotiation Skills

  • Negotiation Techniques
  • Persuasive Communication
  • Conflict Management
  • Win-Win Negotiations

Crisis Communication

  • Crisis Management Plans
  • Public Relations
  • Media Relations
  • Internal Crisis Communication

Corporate Communication

  • Internal Communication
  • External Communication
  • Corporate Social Responsibility
  • Communication Policies

Media Relations

  • Press Releases
  • Media Interviews
  • Building Media Relationships
  • Handling Media Inquiries

Communication Technology

  • Use of Communication Tools
  • Teleconferencing
  • Webinars
  • Digital Collaboration Tools

Ethics in Communication

  • Ethical Communication Practices
  • Confidentiality
  • Transparency
  • Ethical Decision Making

Professional Communication Development

  • Personal Branding
  • Networking Skills
  • Career Development
  • Professional Image Management

Note: The information is sourced from external sites and may vary.

Continue learning in Business Communication:

Online Education in India: Trends & Future Prospects, Growth Opportunities

 

Q:   What are the main types of Business Communication?
A:

The four main types of Business Communication are:

1. Downward Internal Communication

Definition: The flow of information from top-level management to the employees.

Purpose: To convey instructions,  pass on decisions, or update on something.

Example: A manager sends an email to the team informing them of a new company policy.

2. Upward Internal Communication

Definition: The flow of information from employees to management.

Purpose: To share feedback, report issues, or make suggestions.

Example: An employee sends a report about the status of a project to his supervisor.

3. Internal Lateral Communication

Definition: Information exchanged among employees or units at the same level of an organization.

Purpose: To collaborate, share ideas, or coordinate.

Example: Two team members are discussing how to attend to the needs of a client.

4. External Communication

Definition: Communicating with others outside an organization.

Purpose: To create contacts,  advertise, or address a question.

Example: The company can email its customers regarding the launching of a new product.

Q:   Which is the best Business Communication book I can read?
A:

Here are some popular and interesting Business Communication book options you can consider, along with your regular syllabus books: 

  • Be a Network Marketing Millionaire by Deepak Bajaj.
  • Achieve More, Succeed Faster by Deepak Bajaj.
  • Timeless Wisdom on Finance by Anil Lamba.
  • The Science of Rapid Skill Acquisition by Peter Hollins.
  • We Need New Leaders by Charlotte Otter.
  • The 55 Minutes by James Stauch.
  • Only the Paranoid Survive by Andrew S. Grove.

Best Business Communication Learing Platforms in India

There are about 45 Business Communication colleges in India, including both learning platforms and regular colleges. Though all of them provide the best business communication courses in an online mode, the course names, duration, and fees can vary. Students interested in Business Communication colleges can see the following table for some top options:

Best Business Communication Colleges Course Fee
IIM Calcutta INR 70,000 - 80,000
FutureLearn INR 900 - 8,520
Internshala INR 1,250 - 4,500
Indian Institute of Banking and Finance INR 800 - 1,000
UDEMY INR 389 - 12,800
CA Monk INR 199
Instructional Solutions INR 55,170
English Language Teaching Institute of Symbiosis, Pune INR 5,400
UDACITY INR 69,700
Linkedin Learning INR 899 - 1,850

Note: The information is sourced from the official/counselling body of the institute/exam.

More on Free Business Communication Courses:

Top Free Business Communication Courses & Certifications Online

 

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Q:   Can you suggest some good Online Business Communication colleges with course options?
A:

Here are some great Online Business Communication course options, you'd like:

Online Business Communication Course

Provider

The Communication Skills

University of Pennsylvania on Coursera

Teamwork Skills: Communicating Effectively in Groups

University of Colorado Boulder on Coursera

Communication and Presentation Skills

IIM Calcutta 

Leadership Communication for Maximum Impact

Northwestern University on Coursera

Learn Business Communication Skills

Internshala

Corporate Communications

Skill Nation

Business Fundamentals: Effective Communication

FutureLearn

The Three Pillars of Effective Communication

Linkedin Learning

Communication as a Technical Leader

University of Colorado Boulder on Coursera

Note: The information is sourced from the official/counselling body of the institute/exam.

Q:   Which platforms offer a Business Communication course free in India?
A:

Here are some top learning platforms you can explore for free Business Communication courses in India:

Free Learning PlatformsCourses Offered
TCS ion
  • Communication Skills
  • Business Etiquette
  • Email Etiquette
Coursera
  • The Bilingual Brain
  • Effective Communication for Today's Leader
  • Communication Skills for University Success
  • Communication Strategies for a Virtual Age
  • Effective Communication: Writing, Design, and Presentation Specialization
Alison 
  • Business Communication - Fundamentals of Business Writing - Revised
Swayam
  • Effective Business Communication
Google Cloud
  • Communicate your ideas through storytelling and design
  • Communicate Effectively at Work

Note: The information is sourced from the official/counselling body of the institute/exam.

Popular Private Business Communication Colleges in India

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Business Communication Salary, Job Profiles, Career Scope, and Top Recruiters

Studying Business Communication equips individuals with the skills necessary to succeed in the modern business world. It enhances professional success, improves relationships, increases efficiency, and supports effective leadership. By mastering business communication, students can navigate the complexities of the workplace more effectively, making themselves a valuable asset to any organization.

Take the next step in Business Communication:

All about Public Relations Career

Sales and Marketing Career Guide

The career scope for Business Communication students is vast in the future, with job opportunities in various industries like healthcare, technology, education, finance, and nonprofits. Here are some top job profiles that a Business Communication student can opt for:

Job Profiles Job Description Average Salary
Public Relations (PR) Managers Public Relations Managers work on building and maintaining relationships of their company with the media, clients, and consumers through various mediums. INR 7.2 LPA
Marketing Executives Marketing Executives are responsible for making and implementing marketing strategies to promote their company's brand, products, or services.  INR 3.5 LPA
Sales Representatives Sales Representatives are responsible for selling their company's product or service. They identify leads, build consumer relations, and educate them. INR 3.1 LPA
Content Writers Content Writers write blogs and articles relevant to their company, brand, product, or services. They write informative content to promote the brand's visibility. INR 3.8 LPA
HR Managers Human Resource Managers are responsible for recruiting and retaining employees in an organization, while managing the workforce along with a positive environment. INR 11.3 LPA
Social Media Managers Social Media Managers work on raising brand awareness and audience engagement with their company or brand through online campaigns, posts, and other forms of digital content. INR 5.6 LPA
Customer Service Managers Customer Service Managers lead teams that work on resolving consumer queries and guiding them through. They also collaborate with other teams, analyze data, implement strategies, etc. INR 6.1 LPA

Note: The salary information is taken from Ambitionbox.com.

Master more with Business Communication:

Advertising Career Guide: Roles, Salary 2025 & Future Scope

Top Business Communication Recruiters

Every Advertising agency, Digital Marketing Company, E-Commerce Company, and Product or Service-based company requires Business Communication professionals for various job roles. Interested candidates can see the following table for some top Business Communication Recruiters options in India:

Top Business Communication Recruiters
Ogilvy India Hindustan Unilever Vedanta
Dentsu India Maruti Suzuki IBM
McCann Worldgroup India Nestle India Infosys

Note: The information is sourced from external sites and may vary.

 

Q:   What are the career benefits of completing a Business Communication course?
A:

A Business Communication course will give a boost to your career by promoting your ability to communicate effectively. It will increase your leadership potential in the company, build your relationships stronger, help you present yourself or your idea effectively. Business Communication skills will eventually increase your earning potential, help you grow your network, and improve your overall perfomance.

Q:   Which industries or roles value strong business communication skills?
A:

Almost every industry, whether it's a Media, Product-based company, service-based company, Banking & Finance field, or a Fast-Moving Consumer Goods industry, requires Business Communication skills. But industries with a high demand for strong communication skills are Sales & Marketing, Public Relations, Digital Marketing, Outsourcing, and Consulting. Business Communication professionals handle HR, Social Media, PR, etc., roles. 

Business Communication Course FAQs

Candidates can refer to this section for Business Communication Course FAQs.

Q:   How long does a Business Communication course usually take to complete?
A:

Business Communication courses are offered at the certificate level and are short-term programs. Many online platforms offer these courses for free, and their duration is 2-3 hours. However, many courses also go up to 6 months. It depends on the study material, the platform offers. They generally decide the course duration based on the recorded classes they offer.

Q:   Are there electives or specializations within the Business Communication course?
A:

Though Business Communication itself contains many aspects like Email Communication, Verbal & Non-Verbal Communication, Writing Communication, etc., some colleges offering 3-6 months courses include specializations like Digital Marketing, Data Management, etc.

Popular Exams

Following are the top exams for Business Communication. Students interested in pursuing a career on Business Communication, generally take these important exams.You can also download the exam guide to get more insights.

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