What is Business Communication?: Course Fees 2025, Subjects, Top Colleges, Admissions

Akansha BishtContent Writer
Business communication is the process of exchanging information between interested parties inside and outside a company. It includes all the strategies, tools, and techniques a company uses to convey its information, messages, and values to its audience, including employees, shareholders, suppliers, customers, etc.
Key Aspects of Business Communication Courses:
- Key Topics: Verbal and Non-Verbal Communication, Corporate Communication, Public Speaking, Written Communication, Active Listening, etc.
- Course Benefits: Improve Communication Skills, Enhance Professionalism, Increase Confidence, etc.
- Top Institutes: IIT Bombay, Coursera, Alison, Swayam, Google Cloud, Great Learning, IIT Calcutta, etc.
- Course Fees: Starting from INR 199, can go up to INR 85,000.
- Career Paths: Social Media Manager, Public Relations Executive, Copywriter, Marketing Executive, Sales Manager, and so on.
- Employment Areas: Human Resources, Public Relations, Digital Marketing, Sales, and so on.
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Business Communication Course Details
Business Communication courses are designed to help students master the essential communication skills required in the modern business environment. These courses enable learners to clearly articulate ideas, respond effectively to business scenarios, and understand communication dynamics across various platforms and mediums.
Particulars | Course Details |
---|---|
Business Communication Course Level | Certification |
Business Communication Course Mode | Online or Distance |
Business Communication Eligibility Criteria | Class 10, 12, or equivalent from a recognized board of education. |
Business Communication Admission Criteria | Merit-based |
Top Business Communication Institutes | IIT Bombay, Coursera, Alison, Swayam, Google Cloud, Great Learning, IIT Calcutta, etc. |
Business Communication Course Fees | INR 199 - 85,000 |
Business Communication Jobs | Social Media Manager, Public Relations Executive, Copywriter, Marketing Executive, Sales Manager, and so on. |
Business Communication Average Salary | INR 5.6 LPA |
Business Communication Top Recruiters | Ogilvy India, Dentsu India, McCann Worldgroup India, Hindustan Unilever, Maruti Suzuki, Nestle India, Vedanta, etc. |
Note: The information is sourced from external sites and may vary.
Business Communication Course Outline:
4 Main Types of Business Communication
Business Communication has several objectives, including -
- Fostering a closer relationship with employees
- Building Trust and increasing transparency in the company
- Improving public relations and corporate image
- Advertising and marketing for the company's products and services
- Improving your competitive positioning in the market
- What is the Importance of Communication in a Company?
- Business Communication Eligibility Criteria and Admission Process
- Business Communication Course Syllabus
- Best Business Communication Learing Platforms in India
- Popular Private Business Communication Colleges in India
- Business Communication Salary, Job Profiles, Career Scope, and Top Recruiters
- Business Communication Course FAQs
- Most Popular Courses
- Popular Exams
What is the Importance of Communication in a Company?
Communication is of vital importance in a company for several reasons, discussed as follows -
- Coordination of efforts: Communication allows the transmission of information between collaborators and different areas of the company, which facilitates the coordination of efforts to achieve common objectives.
- Decision-making: Effective communication in the company optimises decision-making processes, allowing you to share relevant information, obtain different perspectives, and reach more accurate conclusions.
- Productivity and profitability: Studies suggest that organisations with effective business communication are more profitable and productive. Clear and effective communication avoids misunderstandings and errors, helping to save time and resources.
- Team motivation and cohesion: Effective communication fosters team cohesion and enhances employee motivation. Keeping everyone informed about progress, achievements, and goals creates a sense of belonging and strengthens their commitment to the company.
- Image and reputation: Organizational communication also plays a crucial role in shaping a company's image and reputation. Clear and effective communication in all interactions with customers, suppliers, and stakeholders contributes to a positive company image and strengthens its market position.
Another key concept in Business Communication:
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Why Should You Study Business Communication?
Business communication is essential for several reasons, both in academic and professional contexts. Here’s why you should learn business communication -
- Effective Communication Skills: Good communication is crucial for professional success. It helps in conveying ideas clearly and persuasively.
- Career Advancement: Strong communication skills can lead to promotions and leadership roles, vital for managing teams and projects.
- Building Relationships: Effective communication helps build and maintain positive relationships with colleagues, clients, and stakeholders.
- Conflict Resolution: Good communicators can resolve conflicts and misunderstandings efficiently, leading to a healthier work environment.
- Increases Efficiency and Productivity: Clear communication ensures that instructions are understood correctly, reducing errors and increasing productivity.
- Efficient Collaboration: Effective communication facilitates better teamwork and collaboration, leading to more efficient project completion.
- Enhances Persuasion and Influence: In business, persuading and influencing others is crucial for marketing and sales.
- Decision Making: Good communication aids in making informed and timely decisions by ensuring all relevant information is shared and understood.
- Negotiation Skills: Strong communicators excel in negotiations, securing better deals and agreements.
- Facilitates Professional Writing: Business communication skills are essential for preparing professional documents such as reports, emails, and proposals.
- Clarity and Precision: Effective communication ensures that written documents are clear, precise, and professional.
Business communication is different from general communication and English courses because purpose, context, and formality differ. Business communication is inclined toward professional interactions within a workplace, aimed at achieving specific organizational objectives, while general communication has broader social and personal interactions.
Lastly, English courses, though they enhance overall language skills, do not target the unique demands of business communication.
A Business Communication course will help you gain written and verbal communication skills that'll help you grow in an organization. For example, you'll learn negotiation skills required for making sales, acquiring new partners, discussing funding, and seeking investors.
You'll learn presentation skills to put your idea on the table effectively.
You'll also gain public speaking skills that'll let you become the voice of your company or brand.
Business Communication Eligibility Criteria and Admission Process
There's no fixed eligibility criterion set for Business Communication courses in India, as all the institutes offering Business Communication programs are providing online certifications. Since the platforms for learning are online, students from any study background are allowed to participate. Though there are no strict eligibility conditions, some colleges may require:
- English Proficiency: Strong English communication skills may be required for certain course levels.
- Age Requirement: Some institutes may have certain age requirements, like 17 years or older.
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Business Communication Course Admission Process
The admission process for Online Business Communication courses is simple, as there are generally no entrance exams or counselling sessions required. Here are some simple steps that students can take to complete the process of Business Communication courses:
STEP 1: CHOOSE A COURSE & INSTITUTE
The first step is to research the desired course and the institute offering the program.
STEP 2: CHECK ELIGIBILITY CRITERIA
Next, check the eligibility requirements, if any. Eligibility criteria are mandatory to be fulfilled.
STEP 3: APPLY ONLINE
After this, the candidates can log in to the institute's official website, fill out the application form, and upload required documents.
STEP 4: ADMISSION FEE
The last step is to pay the admission fee to enroll in the program. Most online learning platforms offer a flexible learning schedule where students can learn at their own pace, so they can start their classes with the available materials anytime they want.
Absolutely not! You don't need any prior working experience to pursue a Business Communication course. Business Communication is a set of skills that any student interested in its allied fields can learn. You just need to have an interest in the fields related to Business Communications, such as Advertising, Digital Marketing, Public Relations, Social Media, etc.
Suppose you're seeking admission to online learning platforms like UDEMY, Coursera, Alison, Swayam, etc. In that case, you won't need any documentation during the application process; in fact, you'll fill out the details required, pay the course fee, and the study material will be given to you.
However, if you're seeking an online Business Communication course from any regular college like IIT Bombay or IIM Calcutta, you may need to carry Photo ID Proof, Passport-sized photographs, DOB proof, etc. It's good to check their official websites for accurate info.
Business Communication Course Syllabus
The Syllabus for Online Business Communication courses can differ depending on the institution and the program they offer. However, for candidates' reference, here's an idea of subjects and topics generally covered in various types of Business Communication courses:
Module |
Topics Covered |
---|---|
Introduction to Business Communication |
|
Verbal Communication Skills |
|
Non-Verbal Communication |
|
Written Communication Skills |
|
Digital Communication |
|
Intercultural Communication |
|
Communication in Teams |
|
Business Presentations |
|
Negotiation Skills |
|
Crisis Communication |
|
Corporate Communication |
|
Media Relations |
|
Communication Technology |
|
Ethics in Communication |
|
Professional Communication Development |
|
Note: The information is sourced from external sites and may vary.
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The four main types of Business Communication are:
1. Downward Internal Communication
Definition: The flow of information from top-level management to the employees.
Purpose: To convey instructions, pass on decisions, or update on something.
Example: A manager sends an email to the team informing them of a new company policy.
2. Upward Internal Communication
Definition: The flow of information from employees to management.
Purpose: To share feedback, report issues, or make suggestions.
Example: An employee sends a report about the status of a project to his supervisor.
3. Internal Lateral Communication
Definition: Information exchanged among employees or units at the same level of an organization.
Purpose: To collaborate, share ideas, or coordinate.
Example: Two team members are discussing how to attend to the needs of a client.
4. External Communication
Definition: Communicating with others outside an organization.
Purpose: To create contacts, advertise, or address a question.
Example: The company can email its customers regarding the launching of a new product.
Here are some popular and interesting Business Communication book options you can consider, along with your regular syllabus books:
- Be a Network Marketing Millionaire by Deepak Bajaj.
- Achieve More, Succeed Faster by Deepak Bajaj.
- Timeless Wisdom on Finance by Anil Lamba.
- The Science of Rapid Skill Acquisition by Peter Hollins.
- We Need New Leaders by Charlotte Otter.
- The 55 Minutes by James Stauch.
- Only the Paranoid Survive by Andrew S. Grove.
Best Business Communication Learing Platforms in India
There are about 45 Business Communication colleges in India, including both learning platforms and regular colleges. Though all of them provide the best business communication courses in an online mode, the course names, duration, and fees can vary. Students interested in Business Communication colleges can see the following table for some top options:
Best Business Communication Colleges | Course Fee |
---|---|
IIM Calcutta | INR 70,000 - 80,000 |
FutureLearn | INR 900 - 8,520 |
Internshala | INR 1,250 - 4,500 |
Indian Institute of Banking and Finance | INR 800 - 1,000 |
UDEMY | INR 389 - 12,800 |
CA Monk | INR 199 |
Instructional Solutions | INR 55,170 |
English Language Teaching Institute of Symbiosis, Pune | INR 5,400 |
UDACITY | INR 69,700 |
Linkedin Learning | INR 899 - 1,850 |
Note: The information is sourced from the official/counselling body of the institute/exam.
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Here are some great Online Business Communication course options, you'd like:
Online Business Communication Course | Provider |
---|---|
University of Pennsylvania on Coursera | |
University of Colorado Boulder on Coursera | |
IIM Calcutta | |
Northwestern University on Coursera | |
Internshala | |
Skill Nation | |
FutureLearn | |
Linkedin Learning | |
University of Colorado Boulder on Coursera |
Note: The information is sourced from the official/counselling body of the institute/exam.
Here are some top learning platforms you can explore for free Business Communication courses in India:
Free Learning Platforms | Courses Offered |
---|---|
TCS ion |
|
Coursera |
|
Alison |
|
Swayam |
|
Google Cloud |
|
Note: The information is sourced from the official/counselling body of the institute/exam.
Popular Private Business Communication Colleges in India
Business Communication Salary, Job Profiles, Career Scope, and Top Recruiters
Studying Business Communication equips individuals with the skills necessary to succeed in the modern business world. It enhances professional success, improves relationships, increases efficiency, and supports effective leadership. By mastering business communication, students can navigate the complexities of the workplace more effectively, making themselves a valuable asset to any organization.
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Sales and Marketing Career Guide
The career scope for Business Communication students is vast in the future, with job opportunities in various industries like healthcare, technology, education, finance, and nonprofits. Here are some top job profiles that a Business Communication student can opt for:
Job Profiles | Job Description | Average Salary |
---|---|---|
Public Relations (PR) Managers | Public Relations Managers work on building and maintaining relationships of their company with the media, clients, and consumers through various mediums. | INR 7.2 LPA |
Marketing Executives | Marketing Executives are responsible for making and implementing marketing strategies to promote their company's brand, products, or services. | INR 3.5 LPA |
Sales Representatives | Sales Representatives are responsible for selling their company's product or service. They identify leads, build consumer relations, and educate them. | INR 3.1 LPA |
Content Writers | Content Writers write blogs and articles relevant to their company, brand, product, or services. They write informative content to promote the brand's visibility. | INR 3.8 LPA |
HR Managers | Human Resource Managers are responsible for recruiting and retaining employees in an organization, while managing the workforce along with a positive environment. | INR 11.3 LPA |
Social Media Managers | Social Media Managers work on raising brand awareness and audience engagement with their company or brand through online campaigns, posts, and other forms of digital content. | INR 5.6 LPA |
Customer Service Managers | Customer Service Managers lead teams that work on resolving consumer queries and guiding them through. They also collaborate with other teams, analyze data, implement strategies, etc. | INR 6.1 LPA |
Note: The salary information is taken from Ambitionbox.com.
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Top Business Communication Recruiters
Every Advertising agency, Digital Marketing Company, E-Commerce Company, and Product or Service-based company requires Business Communication professionals for various job roles. Interested candidates can see the following table for some top Business Communication Recruiters options in India:
Top Business Communication Recruiters | ||
---|---|---|
Ogilvy India | Hindustan Unilever | Vedanta |
Dentsu India | Maruti Suzuki | IBM |
McCann Worldgroup India | Nestle India | Infosys |
Note: The information is sourced from external sites and may vary.
A Business Communication course will give a boost to your career by promoting your ability to communicate effectively. It will increase your leadership potential in the company, build your relationships stronger, help you present yourself or your idea effectively. Business Communication skills will eventually increase your earning potential, help you grow your network, and improve your overall perfomance.
Almost every industry, whether it's a Media, Product-based company, service-based company, Banking & Finance field, or a Fast-Moving Consumer Goods industry, requires Business Communication skills. But industries with a high demand for strong communication skills are Sales & Marketing, Public Relations, Digital Marketing, Outsourcing, and Consulting. Business Communication professionals handle HR, Social Media, PR, etc., roles.
Business Communication Course FAQs
Candidates can refer to this section for Business Communication Course FAQs.
Business Communication courses are offered at the certificate level and are short-term programs. Many online platforms offer these courses for free, and their duration is 2-3 hours. However, many courses also go up to 6 months. It depends on the study material, the platform offers. They generally decide the course duration based on the recorded classes they offer.
Though Business Communication itself contains many aspects like Email Communication, Verbal & Non-Verbal Communication, Writing Communication, etc., some colleges offering 3-6 months courses include specializations like Digital Marketing, Data Management, etc.
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You must have heard the phrase - "Communication is the key". In businesses, communication is paramount if you are working with multiple teams or people. In his book Organizational Communication (1984), Dr. Gerald M. Goldhaber describes Business Communication as “the flow of messages within a network of interdependent relationships”. Effective communication is mandatory in business, but the trick is to ensure that the communication is clear, effective and detailed.