Northwestern University - Content Strategy for Professionals: Managing Content
4.5 /5- Offered byCoursera
- Public/Government Institute
Content Strategy for Professionals: Managing Content at Coursera Overview
Content Strategy for Professionals: Managing Content
at Coursera
Upskilling is a better roadmap to success. Enroll in this course to learn content strategy for professionals
Duration | 6 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Content Strategy for Professionals: Managing Content
Table of contents
Content Strategy for Professionals: Managing Content at Coursera Highlights
Content Strategy for Professionals: Managing Content
at Coursera
- Tangible career benefit from this course
- Offered by North Western University
- Earn a certificate
- Self-Paced Learning Option with course videos and readings
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Content Strategy for Professionals: Managing Content at Coursera Course details
Content Strategy for Professionals: Managing Content
at Coursera
What are the course deliverables?
- This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise's future and their own career in it. It's knowledge that will improve both your effectiveness, and your organization's.
More about this course
- In the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization's content story across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
Content Strategy for Professionals: Managing Content at Coursera Curriculum
Content Strategy for Professionals: Managing Content
at Coursera
Week 1 : Platforms and Design: Module 1 looks at media platforms and how best to tell an organization's content story across those platforms using a human-centered design
Week 2 : Social and Mobile Media: Module 2 is dedicated to utilizing social and mobile media
Week 3 : Managing Content and IP: Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.
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