University of Virginia - Customer-Centric IT Strategy
- Offered byCoursera
- Public/Government Institute
Customer-Centric IT Strategy at Coursera Overview
Duration | 3 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Customer-Centric IT Strategy at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 4 of 4 in the Leading the Modern Day Business Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 3 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Customer-Centric IT Strategy at Coursera Course details
- Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it?s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It?s possible to do better and it?s possible to do so consistently. In this two-week course, we?ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.
- By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you?ll be able to:
- Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders
- Translate your work on the Canvas to specific charters in IT
- Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure
- Please Note: This is a short-form course, two weeks in duration.
Customer-Centric IT Strategy at Coursera Curriculum
How do you define a customer-centric strategy you can actually execute?
Course Intro
A Few Agile Things
The Problem with IT Projects
The 20-Minute Strategy Brief
IT Strategy Brief: Value Definition
IT Strategy Brief: The Customer Journey
IT Strategy Brief: Key Activities
Demo: Business Model Canvas Template
Demo: Using Google Docs for Your Business Model Canvas
Drafting a Process Inventory from Key Activities
Course Overview & Requirements
Week 1 Quiz on Customer-Centric Strategy
How do you prototype IT solutions people want to use?
Prototyping with Process
An Example of Prototyping with Process
Demo: Sketching a Process Design
Validation Criteria: 0, 30, 90 Days
Skit: Process Design
Skit: Validation Criteria
Course Summary
Week 2 Quiz on Prototyping IT Solutions
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