Digital by the Day
- Offered byADMC (Academy for Digital Marketing Courses)
Digital by the Day at ADMC (Academy for Digital Marketing Courses) Overview
Duration | 3 months |
Mode of learning | Online |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
Digital by the Day at ADMC (Academy for Digital Marketing Courses) Highlights
- Get industry certified from ADMC and Google Ads
- Students will get 100 % placement assistance
- Curriculum is delivered by only digital industry experts
Digital by the Day at ADMC (Academy for Digital Marketing Courses) Course details
- For Individuals
- For Advertisers
- For Agencies
- For Publishers
- Search Engine Basic & Market Data
- SEO Objectives
- Review Sample Website
- Discussion on the observations
- Based on the Topics Domain will be booked
- Website Audit Basics
- Important Factors to be considered for Audit
- Setup Domain & Hosting
- Install WordPress
- Digital By The Day is a drip service for people who can invest only few hours a day to enhance their career to a new level by adding a new marketing skill in their repertoire
- This path breaking program keeps in mind the ever- increasing requirement of people low on resources, in terms of time and speed of grasping new things
- Knowledge Chair and coveted faculty have used their experience to come up with a program that connects meritoriously to the industry, always looking at hiring the right kind of talent.
Digital by the Day at ADMC (Academy for Digital Marketing Courses) Curriculum
Module 1 - Introduction To Digital Marketing
Introduction to Digital Media Marketing
Terms & Terminologies
Module 2 - Search Engine Marketing
Search Engine Marketing Fundamentals
Keyword Research & Campaign Structure
Campaign Management on the web
console & Google Adwords Editor
Campaign Optimization
Campaign Management Training '
Analysis & Reporting
Consultation and Practice on
Live Campaign (Optional)
Module 3 - Social Media & Content Marketing
Understanding the various Social Media Platforms
Knowing how to market/communicate
through Social Media Platforms choosing
a platform to fit the brand objective
Objectives and Metrics
Research and Mapping
Tools, tactics, targets and teams
Developing an effective Social Media Strategy
Content Marketing
Analytic
Module 4 - Search Engine Optimisation & Analytics
Introduction to SEO
Search Engine Basic & Market Data
SEO Objectives
Review Sample Website
Discussion on the observations
Based on the Topics Domain will be booked
Website Audit Basics
Important Factors to be considered for Audit
Setup Domain & Hosting
Install WordPress
Set up website with minimum features
Important Plugins
Importance of Google Analytics
Importance of Google Webmasters
Setup of Google Analytics & Webmasters
Setting up analytics on other Search Engine -Bing
Content Preparation -Imp Aspects
Keyword Research
Google Trend Analysis
Competition Analysis -for Own Website
Off-Page -Basic
Google Places
Directory submission
Tech Aspects
Optimization
Module 5 - E-mail Marketing
What is E-mail? Deep Dive into Email Marketing
Email Authentication & Delivery
What is IP reputation?
Email Strategy Content, Design & Optimization
Audience Engagement, Automation &
1:1 Personalization
Email Analytics
Brand Case Studies & Trends in the Industry
Module 6 - Ecommerce Marketing
Understanding Electronic Commerce &
It's Importance
How to do SEO of E-Commerce Website
Using affiliate Marketing to promote E-Commerce
Technology Infrastructure for E-Commerce
E-commerce Security Issues & Controls
Implementing E-Commerce
E-Commerce Marketing
E-Commerce business models and Strategy
Digital by the Day at ADMC (Academy for Digital Marketing Courses) Faculty details
Other courses offered by ADMC (Academy for Digital Marketing Courses)
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