Digital Marketing Foundation Training
- Offered bySynergy Institute
Digital Marketing Foundation Training at Synergy Institute Overview
Duration | 40 hours |
Total fee | ₹1,500 |
Mode of learning | Online |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Digital Marketing Foundation Training at Synergy Institute Highlights
- Earn a certificate after successful completion
- Subscription to Social Community with Lifetime Support
- Question and Answers Forum with Lifetime Support
- Live online AMAs (Ask Me Anything)
Digital Marketing Foundation Training at Synergy Institute Course details
- For Freshers
- For Sales and marketing people
- For Entrepreneurs
- For Business Owners (Big or Small)
- For Marketing Professionals
- For Sales Professionals
- For IT professionals
- For Students (Any Background)
- Get an in-depth knowledge about digital marketing
- Study exactly how to use different digital marketing tools for the promotion of a product or a Service or any other Brand promotion
- Procure a basic understanding of different marketing automation tools
- Digital marketing has hugely transformed the techniques adopted by different brands and businesses for marketing their products or services
- People now a days are more inclined towards online content which makes Digital Market a popular niche to digital knowledge
- Through the foundation course, students will learn about this cutting-edge technology and its importance in the current business market
Digital Marketing Foundation Training at Synergy Institute Curriculum
Marketing Fundamentals
What is Marketing?
Why is marketing important?
Internal & External components for the marketing environment
4 P's of Marketing
Need for Marketing for any business.
Marketing methods
Fundamental of the Sales
Selling methodology
Difference between sales & marketing
Selling Equation
Image & Sales Process
Psychology behind sales
Buying & Selling Process
Introduction to DM
Introduction to digital marketing
Digital vs Traditional marketing
Various verticals of digital marketing
Scope & Opportunities for digital marketing
Job Roles & Designations
Introduction to Digital Platforms
Search Engines
Social Media Platforms
Email Marketing
Learning Digital Marketing with Website
Introduction to Search Engines
Indexing & Crawling Basics
Website vs Web-pages
Wireframe
Introduction to SEO
Introduction to Search Console
Introduction to Google Analytics
Advanced Digital Marketing
DMCA (Digital Marketing Copyrights Act)
Google Algorithm Updates
Step by Step Guide to Keyword Research
SEO Best Practices
How to do Website Audit
How to build your brand on Facebook
Conversion Rate Optimisation
Experience with Google Tag Manager
Publishing your first BLOG
E-mail Marketing
Introduction to Email-Marketing
Setting up an Email Marketing Machine
Creating an Email List
Create your first email marketing campaign
Strategies to build an email list
Paid Advertising
SEM vs SEO
Why do Paid Advertising
Structure of Google Ads Account
Create your first google ads campaign
SMO vs SMM
How facebook advertising works
Running an effective lead generation campaign on Facebook
Understanding Facebook Insights
Facebook CHATBOT automation
Brand case studies
Linkedin for personal branding
Linkedin company pages
Linkedin Advanced Search
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