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Digital Marketing Strategy and Planning Specialization 

  • Offered byCoursera
  • Public/Government Institute

Digital Marketing Strategy and Planning Specialization
 at 
Coursera 
Overview

Duration

3 months

Total fee

Free

Mode of learning

Online

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Digital Marketing Strategy and Planning Specialization
Table of contents
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Digital Marketing Strategy and Planning Specialization
 at 
Coursera 
Highlights

  • Earn a Certificate upon completion from Digital marketing institute

    Financial aid available
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Digital Marketing Strategy and Planning Specialization
 at 
Coursera 
Course details

More about this course
  • Understand the forces that are driving and transforming businesses today and how an effective digital strategy can help a business to grow and thrive in this dynamic environment, this program will help you do so
  • The first course begins with the core principles of digital marketing before addressing the cornerstones of digital strategy - digital disruption, the explosive growth of mobile and social media, digital tools for effective audience and competitive research, buyer personas, content marketing, and creative strategy
  • In the second course learn how marketers use digital channel planning, e-commerce, social customer service, and omnichannel strategies to provide consumers with a consistent brand experience across all touchpoints
  • The third and final course focuses on strategy execution and digital leadership. This course dives deeper into the knowledge, skills, and behaviors required to lead, develop, and nurture high-performing digital teams, enabling them to successfully execute a digital strategy
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Digital Marketing Strategy and Planning Specialization
 at 
Coursera 
Curriculum

Digital Strategy and Business Opportunity

Digital Channel Planning and E-Commerce Strategy

Digital Leadership and Digital Strategy Execution

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Digital Marketing Strategy and Planning Specialization
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Students Ratings & Reviews

5/5
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H
Himanshi Gupta
Digital Marketing Strategy and Planning Specialization
Offered by Coursera
5
Learning Experience: I got hands on experience during this course..world's best coach has tutored us and made the course very relatable using live examples. I can now approach my senior with very sorted questions and deal with situations better
Faculty: Mr Joel Carl was one of the best tutor and other faculty member were also amazing Yes there were plenty of assignments to apply learnings
Course Support: I'm better equipped with supply chain trends and able to apply learnings in my day to day tasks
Reviewed on 20 Aug 2022Read More
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Digital Marketing Strategy and Planning Specialization
 at 
Coursera 

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