Diploma in Google Ads at Alison Overview
Duration | 15 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Student Reviews
Diploma in Google Ads at Alison Highlights
- Earn a Diploma from Alison
- Accredited by CPD
Diploma in Google Ads at Alison Course details
- Explain how to drive consistent, round-the-clock traffic to your website or landing page
- Describe the use of conversion tracking to determine the value of your Google Ad campaigns
- Describe how to create, develop and optimize your own profitable Google AdWords campaigns
- Explain how to remarket to your previous website visitors to get them coming back to your site
- Describe how to advertise your products and services online effectively
- Explain how to set up languages, daily budget, hourly reports and other features
- Describe the importance of keywords
- Describe how to structure your Ad Groups like a professional
- Explain Google Ads billing
- This free online Google Ads certificate course will teach you the exact skills and techniques you need to grow your business and drive consistent and profitable traffic to a website around the clock
- In this day and age, most customers use Google to search for certain products and services online, many businesses lose customers to their competition because the competitor's Google Ads campaigns are more optimized than theirs
- Learn how to set up your AdWords account from scratch, the theory behind successful online advertising including topics such as what keywords are and how to use them to your advantage
Diploma in Google Ads at Alison Curriculum
Introduction to Google Ads Masterclass
Learning Outcomes
Introducing The Google Ads Masterclass
The Google Ads Formula Calculator
What is Google Ads? Where Do They Appear? Plus a Special Offer
Creating Our First Google Ads Account: Campaign Settings
Let's Set Up Your First Google Ads Account
Let's Talk About Location Targeting
Setting Languages, Your Daily Budget, and Hourly Reports
Bidding Strategies
Campaign Start and End Dates, Dynamic Search Ads
Ad Extensions
Rotation Settings, Scheduling, Device Targeting, & URL Options
Structuring Your Ad Groups Like A Professional
Ad Groups
How To Write Killer Ads in Google Ads!
Google Text Ads
Ad Copy Case Study, BJ Fogg Behavioral Model, & Your First Google Ad
Diploma in Ultimate Google Ads - First Assessment
Diploma in Ultimate Google Ads - First Assessment
Setting Up Your Google Ads Billing
Learning Outcomes
Google Ads Billing Configurations
Keywords in Depth - The Heartbeat of Your Account
Keyword Basics
Keyword Match Types
Negative Keywords
Keyword Research
Keyword Planning
Keyword Organization
Quiz #3: Understanding Keywords
Account Structure - How To Structure Ad Groups Like A Pro
Account Structure
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Diploma in Google Ads at Alison Students Ratings & Reviews
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