Diploma in Marketing Management at Alison Overview
Diploma in Marketing Management
at Alison
Learn about marketing management and modern market research techniques with this Marketing Management course
Duration | 10 hours |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Diploma in Marketing Management
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
Diploma in Marketing Management at Alison Highlights
Diploma in Marketing Management
at Alison
- Earn a certificate after completion of the course
Diploma in Marketing Management at Alison Course details
Diploma in Marketing Management
at Alison
Skills you will learn
More about this course
This online marketing management course will show you the main aspects of and tools involved in important market research processes today
The course will give you an understanding of the process of marketing research and core marketing concepts
You will learn how the marketing of services differs from the marketing of goods
You will also learn about the theory behind modern marketing and how it has evolved over the years
Diploma in Marketing Management at Alison Curriculum
Diploma in Marketing Management
at Alison
MODULE 1
Introduction to Marketing
In this module you will learn about the process of marketing
You will learn how the marketing process operates and be introduced to core marketing concepts
You will also be presented with real-world examples of good and bad marketing practice
MODULE 2
Marketing In The Modern World
In this module you will learn about the marketing of services and how it differs from the marketing of physical goods
You will learn about how marketing theory has changed drastically over the years to what it is today
You will also learn about current limitations and criticisms of marketing theory
MODULE 3
Competitor Analysis Introduction
In this module you will learn about important features of competitor analysis
You will learn about the objectives of marketing and how they fit into a company’s overall objectives
You will learn about the strategy behind marketing, core business processes and core competency
MODULE 4
PESTEL Framework And Competitive Analysis
In this module you will learn about the PESTEL framework and how its factors can affect the way a company does business
You will also be introduced to SWOT analysis and how it is used in business
You will learn about analysing your competitors and customers in order to help your business
MODULE 5
Diploma in Marketing Management- First Assesment
MODULE 6
The Marketing Information System
In this module you will learn about the marketing information system and its importance for marketing decision makers
You will learn about the essential components that make up a marketing information system
MODULE 7
Marketing Research
In this module you will learn about different aspects of the marketing research process
You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process
You will also learn about different types of marketing research
You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues
MODULE 8
Marketing Research II
In this module, you will be introduced to causal research and its different features
You will also learn about different forms of experimental design and statistical design
You will learn how measurement is used in marketing research
You will how scaling works and be introduced to different types of scaling
MODULE 9
Sampling Methods
In this module, you will first learn about how questionnaires are used for obtaining information
You will then be introduced to the process of sampling
You will learn about the features of different sampling techniques
MODULE 10
Data Analysis
In this module, you will learn about the process for data collection, preparation and analysis for marketing research
You will learn about how data is collected and prepared in order to be ready for analysis
You will learn about hypothesis testing and it’s use in marketing research
You will learn about different methods of data analysis
MODULE 11
Diploma in Marketing Management
MODULE 12
Course Assessment
Other courses offered by Alison
Free
1 hours
– / –
Free
2 hours
Intermediate
View Other 299 Courses
Diploma in Marketing Management
at Alison
Student Forum
Anything you would want to ask experts?