Northwestern University - Engagement & Nurture Marketing Strategies
- Offered byCoursera
- Public/Government Institute
Engagement & Nurture Marketing Strategies at Coursera Overview
Duration | 9 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Engagement & Nurture Marketing Strategies at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 6 in the Social Media Marketing Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 9 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Engagement & Nurture Marketing Strategies at Coursera Course details
- In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
- Additional MOOC 3 faculty include:
- * Randy Krum (Data Visualization & Infographics Designer
- Consultant
- Author
- Speaker
- President, InfoNewt)
- * Stanford Smith (CEO, Pushing Social)
- * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
- * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Engagement & Nurture Marketing Strategies at Coursera Curriculum
Social Strategy Overview
Social Strategies Used by Organizations Today
Engagement Marketing Social Strategy
Engagement Example: Cadbury Dairy Milk
Engagement Example: Old Spice
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy
Welcome to MOOC 3!
Meet Your Instructors
Grading and Logistics
Social Marketing Toolkits
Course Bookstore
A Note of the Frequency of Capstone Offerings
Special Toolkits for Paid/Financial Aid Learners
Engagement Strategy
Effective Media Marketing
Your Content Marketing Strategy
Newsjacking to impact your high value markets
Eventjacking - a "must" engagement strategy for start-ups
Developing a 52 week Engagement Marketing Calendar - 2020 Calendar in Resources & Ignore Canvas References
Canva - Free Graphics for ALL your Social Media Sites
TubeBuddy - FREE YouTube Analytics System
Cool Infographics
Infographics for Businesses
Using an Engagement Strategy
Infographic Examples
More Infographic Examples
Even More Infographic Examples
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design
Quiz 1
Nurture Marketing Strategy
Embrace Your High-Value Markets
Nurture Marketing Strategy
Nurture Marketing Strategy Examples
Importance of a Landing Page
Real-Time Marketing
Nurture Marketing Programs
Develop a Filter and Focus Blog
Create a Blog Article
Assignment Step by Step
Assignment Overview: Creating Your First Blog Article
Trouble Getting Your Assignment Peer Reviewed? Here is Help
Quiz 2
Developing a Great Blog
5 Tips for Effective Blog Posts
Developing an Effective Blog
Social Marketing Toolkit Pt. 2 - Blog the Right Way
Social Marketing Toolkit Pt. 3 - A/B Split Testing
Download the Lecture Video Slides
What Comes Next?
Quiz 3
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?