University of Pennsylvania - Entrepreneurship 2: Launching your Start-Up
- Offered byCoursera
- Public/Government Institute
Entrepreneurship 2: Launching your Start-Up at Coursera Overview
Duration | 8 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Entrepreneurship 2: Launching your Start-Up at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 5 in the Entrepreneurship Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 8 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
Entrepreneurship 2: Launching your Start-Up at Coursera Course details
- Once you have a prototype and a clearer vision of the opportunity, you?ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you?ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You?ll also be prepared for Entrepreneurship 3: Growth Strategies.
Entrepreneurship 2: Launching your Start-Up at Coursera Curriculum
Preparing to Launch: Essential Components
1.0 Introduction
1.1 The Lean Approach
1.2 Minimum Viable Products (MVPs)
1.3 Hypothesis and Preliminary Experiments
1.4 The Pivot
1.5 Making the Leap
1.6 The Art of the Pitch
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures
Module 1 PDFs of Lecture Slides
Module 1 Quiz: Products, Pitches and Pivots
Module 2: Building the Team
2.0 The Importance of the Founding Team
2.1 The Role of Early Hires
2.2 Goals and Motivations
2.3 Founder's Agreements
2.4 Hiring Key Management
2.5 Finding Technical Resources
2.6 Allocating Equity Among Team Members
Module 2 PDFs of Lecture Slides
Module 2 Quiz: Building the Founding Team
Module 3: Networks, Professional Services, and Intellectual Property
3.0 Networks, Innovation, and Entrepreneurship
3.1 Mentors, Advisors, and Advisory Boards
3.2 Professional Services: Lawyers and Accountants
3.3 Intellectual Property Overview
3.4 Summary - Legal Forms of the Enterprise
Module 3 PDFs of Lecture Slides
Module 3 Quiz: Creating Networks
Module 4: Branding, Strategy, and Summary
4.0 Branding and Naming
4.1 About Us - Authenticity and Personality
4.2 Bias and Meritocracy
4.3 Incubators and Accelerators
4.4 Entrepreneurial Strategy
4.5 Course Wrap Up
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer
(Optional) Audio Interview with Big Ass Fans
Module 4 PDFs of Lecture Slides
Module 4 Quiz: Branding and the Entrepreneurial System
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