IIM Lucknow - Executive Programme in Data Driven Product Management

Offered byEmeritus

Executive Programme in Data Driven Product Management
at
Emeritus
Overview

Learn everything you need to know about Product Management and give a boost to your professional career

Duration	8 months
Total fee	₹1.80 Lakh
Mode of learning	Online
Credential	Certificate

Executive Programme in Data Driven Product Management

Table of content

Overview
Highlights
Course Details
Curriculum
Faculty
+ 1 more item

Executive Programme in Data Driven Product Management
at
Emeritus
Highlights

Earn a certificate and alumni status from IIM Lucknow
2-day campus immersion at IIM Lucknow
Learn from leading IIM Lucknow faculty and industry experts
Gain hands-on experience with a real-world case-studies, expert sessions and project work
Deep-dive via masterclasses and industry expert sessions, and hands-on project work

Executive Programme in Data Driven Product Management
at
Emeritus
Course details

Skills you will learn

Scrum Saas Python Anova Sales Marketing C IPR SEO Brand management Statistics Data analysis Data visualization Web Analytics

Who should do this course?

For Product Analysts, Product Managers, Product Marketing Managers, Future Product Leaders and Owners who want to gain industry-proven and data-driven expertise to accelerate career growth
For Sales managers, business developers and other professionals keen to acquire structured exposure to product management and product analytics to shift to product management roles
For Software developers, tech professionals, data scientists, UX engineers, and architects who aspire to get into data-driven product management roles
For Entrepreneurs and small-business owners looking to build products of tomorrow by understanding the product lifecycle and leveraging data-driven decision making capabilities

What are the course deliverables?

Gain competency to build and manage the end-to-end product lifecycle successfully with machine learning and design thinking
Work confidently with Python and Tableau to analyse and visualise data, use storytelling to derive and communicate insights.
Apply analytics and machine learning techniques to drive meaningful insights about customers and leverage market dynamics
Understand disruptive forces and how top companies build and launch successful products
Build scalable and robust product and product marketing strategies, based on proven frameworks
Build and manage product development lifecycle using agile and lean methodologies
Understand the role of product management in tech products, SAAS Products, ecommerce, and aggregator platforms

More about this course

India?s only executive education programme to link product, marketing and development strategies across a product's lifecycle with data analytics and design thinking, this programme will help you scale customer and market-centric business and pull off real transformation

Executive Programme in Data Driven Product Management
at
Emeritus
Curriculum

Module 1: Foundations to Successful Management of Products

Marketing strategy and marketing plan

Dynamics of Economic and Business Landscape: Deep Capital and Product Innovation

Dynamics of Economic and Business Landscape: Process Innovation and Service Delivery

Market segmentation, persona, and value proposition

Discovering new markets and market sizing

Disruptive Business Models in a Digital Economy (B2B, B2C, B2B2C)

Module 2: Understanding the Customer: Customer Research and Design Thinking (Part 1)

Masterclass: Defining Customer Do's (needs)

Using Design Thinking framework for Identifying Customer Dos

Sourcing the Right Data and Data Challenges; Quantitative Research: Interviews & Surveys

Qualitative Research Methods

Quantitative Research: Experiment & ANOVA

Qualitative methods for product managers- AB testing, funnel testing

Module 3: Understanding the Customer: Customer Research and Design Thinking (Part 2)

Data issues and cleaning

Using Exploratory Analytics, Graphs & Plots (with use case and python)

Analyzing Data with basic Statistical models (with use case and python)

Regression techniques (with use case and python)

Clustering techniques (with use case and python)

Conjoint techniques (with use case and python)

Analytical methods for product managers: Web analytics, Segmentation analytics

Using Google Analytics - Deep Dive

*Masterclass: AI and ML for Product Managers

Module 4: Building Product Market Strategy

Building Customer engagement and retention strategies

Decoding the customer journey

Concept Testing in B2C

Product Development in B2C

Product positioning, roadmap and portfolio

Pricing models

Pricing for Software

Media Mix, messaging and communication

Managing channel partners and affiliates

Lead Generation and SEO

Module 5: Defining User Experiences and Prototyping & communicating insights

Data visualisation and storytelling

Building User Experience

Building a Prototype/ MVP & Testing

*Testing a Prototype and Implementation

Module 6: Agile and Lean Product Development

Masterclass: Prioritising product features

Product research and development

Agile development methodologies

Scrum Product Backlog and Estimation: Epics, User Stories, Features

Product Testing and Support

Tools and metrics for program management: Jira

Module 7: Launching a Winning Product

Sales forecasting, marketing budgeting and ROI

Products and Platforms - Concepts and Business Models

Online reputation management

Packaging, bundling, promotions

Product Marketing Metrics and ROI: Lifetime Value, CAC, Conversion Ratios

Cost Management

Module 8: Product Management for Digital Products and Platforms

Product Management for Ecommerce and Aggregator Platforms

*Product Management for Cloud and SAAS Based Platforms

*Masterclass: Product manager role and day in life of product manager/Interview-Cracking Tips; Market, Demand and Skills

Product Management for Service Businesses

Metrics for product management 1

Metrics for product management 2

Pitching a Product/Corporate Finance

Module 9: From Startups to Scaling Up

Managing legal requirements, Risk and Governance, IPR

Scaling up a Business: Framework and metrics

Tableau Session-I

Tableau Session-II

Negotiation and Persuasion Strategies

Executive Programme in Data Driven Product Management
at
Emeritus
Faculty details

Rajeev Kumra

Currently working as Dean (Noida Campus) he has been awarded six times as "Best Faculty" in a row. International teaching experience has taught in six universities abroad as a guest faculty. Research interests include consumer culture, the bottom of the pyramid, inter-organisation dynamics, religion impact on marketing and consumer insights of goods, and services in B2C and B2B.

V.S. Prakash Attili

Dr V S Prakash Attili has 20 years of extensive experience in IT Service Delivery, Corporate Training and Academia. This includes 6 years of client-facing roles in USA, A decade of management experience in driving global, large-scale IT projects.