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Emory University - Foundations of Marketing Analytics Specialization 

  • Offered byCoursera
  • Public/Government Institute

Foundations of Marketing Analytics Specialization
 at 
Coursera 
Overview

Duration

7 months

Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Foundations of Marketing Analytics Specialization
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum

Foundations of Marketing Analytics Specialization
 at 
Coursera 
Highlights

  • Earn a Certificate upon completion from Emory University
  • Financial aid available
  • Skills -Basic Descriptive Statistics,Market Segmentation,Microsoft Excel,Marketing,Data Analysis
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Foundations of Marketing Analytics Specialization
 at 
Coursera 
Course details

More about this course
  • Find, extract, organize and describe data to support business decisions
  • Identify, quantify and interpret relationships between variables
  • Derive customer insights from your data
  • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions
  • Present and justify a course of action to management
  • The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem

Foundations of Marketing Analytics Specialization
 at 
Coursera 
Curriculum

Meaningful Marketing Insights

Managing Uncertainty in Marketing Analytics

Forecasting Models for Marketing Decisions

Survey analysis to Gain Marketing Insights

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Foundations of Marketing Analytics Specialization
 at 
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