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Foundations of strategic business analytics 

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Foundations of strategic business analytics
 at 
Coursera 
Overview

Duration

8 hours

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Foundations of strategic business analytics
 at 
Coursera 
Highlights

  • Offered By ESSEC Business School
  • inlcudes peer graded assignments, exercises and quizzes
  • Learn from expert professor of ESSEC Business School
  • 56% got a tangible career benefit from this course
Read more
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Foundations of strategic business analytics
 at 
Coursera 
Course details

What are the course deliverables?
  • With this course, you'll have a first overview on Strategic Business Analytics topics. We'll discuss a wide variety of applications of Business Analytics. From Marketing to Supply Chain or Credit Scoring and HR Analytics, etc. We'll cover many different data analytics techniques, each time explaining how to be relevant for your business.
  • We'll pay special attention to how you can produce convincing, actionable, and efficient insights. We'll also present you with different data analytics tools to be applied to different types of issues.
  • By doing so, we'll help you develop four sets of skills needed to leverage value from data: Analytics, IT, Business and Communication.
More about this course
  • With this course, you'll have a first overview on Strategic Business Analytics topics. We'll discuss a wide variety of applications of Business Analytics. From Marketing to Supply Chain or Credit Scoring and HR Analytics, etc. We'll cover many different data analytics techniques, each time explaining how to be relevant for your business.

Foundations of strategic business analytics
 at 
Coursera 
Curriculum

WEEK-1-Introduction to Strategic Business Analytics

Welcome to the course

Becoming a Business Analytics expert

Why? It is all about value not data

How to leverage data for value - from data to insight

Finding groups within Data

WEEK-2-Factors leading to events

Understanding causes and consequences: introduction

Why use Business Analytics to understand the relationship between causes and consequences

Understanding what distinguishes two categories

Beyond the regression estimates: reporting effects in a visual way

Recital M3 - Credit score example

Recital M3 - HR example

Wrap-up: identifying causes to effects

WEEK-3-Predictions and Forecasting

Predictions & Forecasting: introduction

Predicting events: sales, defaults, risks, churn, etc.

Using classification and regression techniques to forecast

Predicting when an event will happen with survival analysis

Introduction to time series and seasonality

Recital M4 - Credit Score

Recital M4 - HR example

Recital M4 - Predictive maintenance example

Recital M4 - Chocolate Sales example

Wrap-up: forecasting events

WEEK-4-Recommendation production and prioritization

Reporting your results: introduction

It's all about the story

One slide / One idea

One picture is worth a thousand words

Recital M5 - How to present your findings

Wrap-up: reporting your results

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Foundations of strategic business analytics
 at 
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Students Ratings & Reviews

4/5
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S
SOUNDARYA B
Foundations of strategic business analytics
Offered by Coursera
5
Other: The course highlighted strategies on real time basis & not just focused on book based definitions.
Reviewed on 24 Nov 2020Read More
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Sanjana Gopal
Foundations of strategic business analytics
Offered by Coursera
3
Other: It was a good stepping stone into the world of analytics. I felt the classes could have been better handled.
Reviewed on 13 Oct 2020Read More
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Foundations of strategic business analytics
 at 
Coursera 

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