Google SEO Fundamentals at Coursera Overview
Duration | 29 hours |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
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Google SEO Fundamentals at Coursera Highlights
- Earn a certificate after completion of the course
- Financial aid available
- Assessment and project for real world exposure
Google SEO Fundamentals at Coursera Course details
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
In this course students will gain an understanding of search engine algorithms and how they affect organic search results and websites
Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization
Google SEO Fundamentals at Coursera Curriculum
Getting Started and Introduction to On-page SEO
Course Introduction
Introduction to On-page SEO
Key Areas of SEO
Meta Data and Meta Tags
Title Tags 1011
Meta Descriptions Help Too!
A Note About Meta Keywords
URL Optimization
How to Use Heading Tags
Creating and Optimizing Unique Content
Analyzing a Website Using a Web Crawler
Introduction to Off-page SEO
Introduction to Off-page SEO
Off-site SEO Elements
Who is Linking to Your Content?
Social Media: Help or Hinder?
Introduction to Technical SEO
Introduction to Technical SEO
Laying the Structural Foundation With Technical SEO
HTML Sitemap vs. XML Sitemap
The robots.txt File Protocol
Overcoming Pesky Error Codes
Redirects 101
404 Pages Best Practices
Keyword Theory & Research
Keyword Theory & Research Introduction
Choosing the Right Keywords
Stages of Search
Heads, Tails, and Long Tail Keywords
The Science of How Users Conduct Searches
Course Summary and Wrap-up
Google SEO Fundamentals at Coursera Faculty details
Other courses offered by Coursera
Google SEO Fundamentals at Coursera Students Ratings & Reviews
4 Ratings- 4-54
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