

Intro to Strategic Management for Healthcare Organizations
- Offered byCoursera
- Public/Government Institute
Intro to Strategic Management for Healthcare Organizations at Coursera Overview
Duration | 12 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course |
Credential | Certificate |
Intro to Strategic Management for Healthcare Organizations at Coursera Highlights
- Earn a Certificate upon completion
Intro to Strategic Management for Healthcare Organizations at Coursera Course details
- In this course, you will have an opportunity to explore general business strategy concepts as they relate to the healthcare industry
- You will also examine how strategic decisions are made within organizations
- After an introduction to the different levels of strategy, through examples, you will look at each level in greater detail
- You will also have the opportunity to conduct an external evaluation that explores market, environment, customer, and competitor analyses
Intro to Strategic Management for Healthcare Organizations at Coursera Curriculum
Module 1 - Welcome to Strategy
Course Introduction
Meet Your Faculty: Paul Levy
Meet Your Faculty: John Friar
What is Strategy?
Strategy as a Process
Corporate Strategy Components
Corporate Strategy Processes
What is Different About Nonprofits?
Welcome to the Intro to Strategic Management for Healthcare Organizations
Syllabus- Intro to Strategic Management for Healthcare Organizations
Academic Integrity
Module 1 Overview
Lesson Resource
Introduction: Strategy as a Process
Lesson Resources
Lesson Resource
Lesson Resource
Check Your Knowledge
Check Your Knowledge
Check Your Knowledge
Module 1 Quiz
Check Your Knowledge
Module 2 - What is Business Strategy?
Business Strategy
Competitor Analysis
Markets and Competitive Strategy
Different Lenses to Markets and Competitors
Module 2 Overview
Lesson Resource
Peer Review Project: Environmental Analysis and the VRIO Framework
Check Your Knowledge
Check Your Knowledge
Check Your Knowledge
Module 2 Quiz
Module 3 - Environmental and Customer Analysis
Environmental Analysis
Determinants of Healthcare Cost Increases
Implications for U.S Healthcare Providers
Impact of Drug Development on Healthcare Institutions
Customer Analysis
Healthcare Consumers
Positioning and Branding
Market Analysis
Module 3 Overview
Lesson Resource
Environmental Factors Influencing Healthcare Costs
Lesson Resources
Lesson Resources
Summary of External Analysis
Lesson Resources
Lesson Resources
Check Your Knowledge
Check Your Knowledge
Check Your Knowledge
Module 3 Quiz
Check Your Knowledge
Module 4 - Internal Analysis and the Value Chain
Internal Analysis
Assessment in Internal Analysis
Using the Correct Metrics
Financial Measures to Improve Efficiency
Module 4 Overview
Lesson Resources
Lesson Resource
Financial Analysis
Congratulations
Check Your Knowledge
Check Your Knowledge
Check Your Knowledge
Module 4 Quiz
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