QMUL - Introduction to Market Research
- Offered byCoursera
- Public/Government Institute
Introduction to Market Research at Coursera Overview
Duration | 24 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Introduction to Market Research at Coursera Highlights
- Earn a Certificate upon completion
Introduction to Market Research at Coursera Course details
- This course concentrates on the foundations of market research
- You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal
- Focus will be devoted to problem formulation, problem solving, research questions and research objectives
- The course will be completed with a discussion of ethics on market research
Introduction to Market Research at Coursera Curriculum
Week 1
Specialisation Overview
Faculty Welcome to Introduction to Market Research
Market Research vs Marketing Research
Stages in Market Research Process
The Research Proposal
Why Study Market Research?
Marketing Intelligence
Problem Definition: Problem Identification vs Problem Solving Research
Importance of Problem Identification and Formulation
Elements of the Research Approach
Test Your Knowledge
Refresh Your Knowledge
Test Your Knowledge
Test Your Knowledge
Refresh Your Knowledge
Week 2
Research Hypotheses and Propositions
Define Research Ethics
Research Approaches
Ethics and Community
Research Philosophies: Positivism and Interpretivism
Theory: Concepts and Variables
Ethical Treatment of Key Informants
Quantitative Research
Qualitative and Quantitative Research: An Initial Approach
Ethics: Sponsor and Team Members
Test Your Knowledge
Concepts and Variables
Test Your Knowledge
Refresh Your Knowledge
Test Your Knowledge
Test Your Knowledge
Week 3
Defining Research Design
Descriptive Research
Errors in Research Design
Fieldwork
Research Design: Exploratory Research
Using Exploratory Research to Approach the Research Problem
Research Design: Conclusive or Exploratory?
Descriptive vs Causal vs Exploratory Research
Researcher Errors
Interviewer & Key Informant Errors
Types of Data: Primary Data, Secondary Data & Marketing Intelligence
Test Your Knowledge
Test Your Knowledge
Refresh Your Knowledge
Test Your Knowledge
Test Your Knowledge
Refresh Your Knowledge
Week 4
Plan the Research Project
Preparing a Codebook
Selection of Scales and Measures
The Written Report
Data Preparation
Offering Marketing Intelligence Through Market Research
Data Analysis: Coding
Data Analysis and Interpretation
Data Preparation and Analysis: Tabulation
Report Preparation and Presentation
Test Your Knowledge
Test Your Knowledge
Refresh Your Knowledge
Test Your Knowledge
Test Your Knowledge
Refresh Your Knowledge
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?