Northwestern University - Leadership Through Social Influence
- Offered byCoursera
- Public/Government Institute
Leadership Through Social Influence at Coursera Overview
Duration | 4 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Leadership Through Social Influence at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Leadership Through Social Influence at Coursera Course details
- This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people's personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people's perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
Leadership Through Social Influence at Coursera Curriculum
Influencing Attitudes
Introduction to Course 3 with Dean Blount
Compliance, Persuasion, and Message Adaptation
Four Persuasion Challenges
Influencing Attitudes: Module Introduction
Consequence-Based Arguments
Consequence Desirability
Consequence Likelihood
Addressing Counterarguments
Meet your Professor
Course Grading and Logistics
References and Optional Readings
Influencing Attitudes
Influencing Social Factors
Influencing Social Factors: Module Introduction
Changing Descriptive Norms
De-emphasizing Prescriptive Norms
Changing Prescriptive Norms
Influencing Social Factors
Influencing Perceived Ability
Influencing Perceived Ability: Module Introduction
The Importance of Perceived Ability
Removing Obstacles
Rehearsal and Modeling
Influencing Perceived Ability
Converting Intentions into Action
Converting Intentions Into Actions: Module Introduction
Prompts
Explicit Planning
Inducing Guilt
Course Summary: Adapting to the Challenge at Hand
Conclusion of Course 3 with Dean Blount
Converting Intentions into Action
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