

University of Colorado Boulder - Managing the New Product Development Process
- Offered byCoursera
- Public/Government Institute
Managing the New Product Development Process at Coursera Overview
Duration | 18 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course |
Credential | Certificate |
Managing the New Product Development Process at Coursera Highlights
- Earn a certificate of completion
- Add to your LinkedIn profile
- 8 quizzes
Managing the New Product Development Process at Coursera Course details
- What you'll learn
- Learn and apply design thinking tools to the product innovation process.
- Develop a product specification that meets critical customer requirements (CCRs).
- Learn the tools to generate a variety of product concepts that satisfies the CCRs.
- Learn and apply the methods to down-select the many product concepts to the critical few using prototyping and team-based evaluation techniques.
- This course covers the product development process in detail. With the opportunity defined, learners begin with ideation techniques such as Design Thinking to create new product concepts. Learners define the tools to create product specifications that meet customer requirements, then conceptualize different ways of meeting those requirements. Learners conclude by exploring prototyping and the techniques used to down-select to a concept that is then carried through launch.
- This course can be taken for academic credit as part of CU Boulder's Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.
Managing the New Product Development Process at Coursera Curriculum
Creativity and the Innovation Process
Course Introduction
Course Overview and Mechanics
Module 1 Introduction
The Creative Mindset I
The Creative Mindset II
Introduction to Design Thinking I
Introduction to Design Thinking II
Verganti's Inside-Out Model I
Verganti's Inside-Out Model II
Welcome and Where to Find Help
The Field Guide to Human-Centered Design
Intro to Design Thinking
Creating your own Luck
The Inside-Out Model
Creativity, Design Thinking, Inside-Out
Introduce Yourself!
Market Research Techniques
Module 2 Introduction
Know Your Customer
Defining Your Customer
All about Markets
Customer Personas
Market Research Methods
Conducting Interviews
Product Design Brief
Voice-of-Customer Methods
Interview Template — Customer Discovery
Design Brief Examples
Market Research Techniques
Project Challenge #1: Personas
Project Challenge #2: Discovery Interviews
CCRs, Product Requirements Matrix & Concept Generation
Module 3 Introduction
Defining Your CCRs: Critical Customer Requirements
Establishing Performance Measures
The Product Requirements Matrix I
The Product Requirements Matrix II
The QFD: Quality Function Deployment Matrix
Product Concept Generation I
Product Concept Generation II
Boulder Blinkie Light Part 1 — Needs & CCRs
Product Requirements Example
Product Requirements Matrix Template
CCRs, Product Requirements, Concept Generation
Project Challenge #3: Product Requirements Matrix
Concept Testing, Prototyping and the MVP
Module 4 Introduction
Concept Selection
Weighted Attribute Analysis
The Career Decision Life Work Location Example
Introduction to Prototypes and Prototyping
Prototypes and Prototyping
Prototypes and the Minimum Viable Product, the MVP
Concept Selection — The Final Step
Solving the Work – Life – Location Conundrum
Life-Work-Location Conundrum
Steve Blank and the MVP
Concept Selection and Prototyping
Project Challenge #4: Product Concept Sketches
Digital Prototyping
Module 5 Introduction
The White Board Challenge - I
The White Board Challenge - II
Some Terminology
Digital Prototyping Workshop
The Beginner’s Guide to the Whiteboard Challenge
The Ninja Skill for UX Designers
Learning to Wireframe - A Quick Guide
Prototyping 101: The Difference Between Low-Fidelity and High-Fidelity Prototypes
iPhone Wireframe
Why You Shouldn’t Skip Your Wireframing
Digital Prototyping