Market Research Online short Course
- Offered byGetSmarter
Market Research Online short Course at GetSmarter Overview
Market Research Online short Course
at GetSmarter
Optimise your business decisions by implementing research-driven market insights.
Duration | 6 weeks |
Total fee | ₹9,900 |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
Market Research Online short Course
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
Market Research Online short Course at GetSmarter Highlights
Market Research Online short Course
at GetSmarter
- Learn from industry thought leaders as you explore real-life business case studies and their application of market research.
- Gain the market research tools to understand your market, competitors, and customers, better enabling you to develop a unique strategy and competitive industry edge.
- Earn a certificate validating your in-demand market research skills, from Africa's leading university UCT
- A subject expert who'll guide you through content related challenges
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Market Research Online short Course at GetSmarter Course details
Market Research Online short Course
at GetSmarter
What are the course deliverables?
- In this course you will understand the tools and methodologies available to conduct market research
- Identify what drives consumer behaviour and how to apply market metrics to market research
- Ethically collect data using different research methods and learn to analyse and present your findings
More about this course
- This online short course focuses on the process and practicality of gathering market and consumer metrics and data, and how these can be analysed to solve a business problem. You?ll learn to identify consumer behaviour drivers and investigate the market research industry and its future potential. At the end of six weeks, you?ll have the ability to choose the appropriate data insights to apply to a specific market research scenario, and the methods to best interpret and present your research findings. By exploring different tools available to conduct market research, you?ll discover how you can apply them to your day-to-day business.
Market Research Online short Course at GetSmarter Curriculum
Market Research Online short Course
at GetSmarter
MODULE 1 Market Research Fundamentals
Learn about the purpose and process of market research.
MODULE 2 Market and Consumer Insights
Explore market metrics and how they apply to market research.
MODULE 3 Secondary Research
Learn how to analyse external data.
MODULE 4 Primary Research
Discover how to perform primary research effectively and ethically.
MODULE 5 Interpreting and Reporting on Data
Establish how to analyse and present your research findings
MODULE 6 The Future of Market Research
Reflect on the future of market research in organisations.
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Market Research Online short Course
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