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Marketing and Retail Analytics 

  • Offered byGreat Learning
  • Private Institute

Marketing and Retail Analytics
 at 
Great Learning 
Overview

Empower yourself for a successful career like 8000+ alumni from Great Learning

Duration

3 hours

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Marketing and Retail Analytics
Table of contents
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Marketing and Retail Analytics
 at 
Great Learning 
Highlights

  • Earn a Certificate of Completion
  • Gain expertise on widely used Skills like RFM Analysis, KINME
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Marketing and Retail Analytics
 at 
Great Learning 
Course details

More about this course
  • The marketing and retail analytic free course will help you to anticipate demand and other significant trends that contribute to generating more revenue for the business
  • This beginner course explains some basic terminologies used in marketing and discusses the application of analytics in retail
  • The course also explains RFM, a marketing technique that is used to determine quantitatively which customers are the best ones by examining factors such as the recency of purchase, frequency of purchase, and how much a customer spends
  • This basic marketing and retail analytics course can help you uncover more substantial business insights and customer needs

Marketing and Retail Analytics
 at 
Great Learning 
Curriculum

Overview of Marketing

Marketing Terminologies

RFM Analysis - Using Tableau

RFM Analysis Using - KNIME

Percentiles and Auto Binner Function in KNIME

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Marketing and Retail Analytics
 at 
Great Learning 
Students Ratings & Reviews

5/5
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Marketing and Retail Analytics
 at 
Great Learning 

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