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Marketing Strategy for Entrepreneurs 

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Marketing Strategy for Entrepreneurs
 at 
Coursera 
Overview

Duration

13 hours

Start from

Start Now

Total fee

Free

Mode of learning

Online

Difficulty level

Intermediate

Official Website

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Credential

Certificate

Marketing Strategy for Entrepreneurs
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Course 4 of 5 in the Value Creation Through Innovation Specialization
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Intermediate Level
  • Approx. 13 hours to complete
  • English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
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Details Icon

Marketing Strategy for Entrepreneurs
 at 
Coursera 
Course details

More about this course
  • You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right?
  • And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something you value.
  • You actually did not start this course when enrolling it. You started it long ago, Either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working on marketing, of you yourself or maybe your own company. Or as employed somewhere of course. In all these situations what matter is action. Action that contribute to your marketing-journey.
  • This is the reason why we will start of with a situation ?as if? you were starting up the sales process in a company where no previous customers existed (and maybe you are, if so...use it during the course). Gradually your sales efforts give result, you get customers and handling the market expansion becomes important. If somewhat lucky, in practice that is the way it goes.
  • The course begins with the art of cold calling (attacking the ones that did not know you did exist. The most tricky ones) and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. It is normally in that order it develops in practice.
  • The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning ? some of them compulsory. All of them hopefully practically useful for you already today.
  • On one hand this is a basics course. There is far more in this than we are able to cover here. But I still think this course will prepare you for some of the most common marketing and sales efforts needed for technology based companies. Later on I guess you will learn more. Maybe here or somewhere else.
  • Hope you enjoy it. Good learning have to be fun. So if the course is not fun enough for you: Please let me know!
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Marketing Strategy for Entrepreneurs
 at 
Coursera 
Curriculum

"As if" this was a starting point

And don't click here either

Not even here

Let's start with your Opinion

Maybe you already knew

In search of...

My best friend is a contact

Freezing Cold Calling

E-mailing is never e-mailing

But Social is Media

B2B vs B2C: Relations

Closing the deal

Framing this module

Who are these customers and what do they actually want? Analysis ? Customer insights and analytics

Who are all these customers?

1000 miles in their shoes

Context matters

When fun becomes pain...

Useful acronyms and so forth

It is better to Skate to where the puck is going: Segmentation & positioning

Reasons to skate

Who's old and who's new here actually?

Finding your own way of segmentation

But if segmentation does not work?

Don´t tell me a story about storys and branding

Digging deeper into Segmentation principles with the help of Facebook

Segmentation in future: As if Facebook and Google joined forces

Really good storytelling

Did I get The Segmentation and Positioning-Module?

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

The reason

And in Practice?

When we stumble

The Digital Feedback-loop

The core of it

Self-testing the test-module

Closing the deal and conversion ? AIDA, not just an opera

Closing the deal

Desire leads to Action

Interest leads to Desire

Attention leads to Interest

The opera and the movie

Of course you can sing

Mass marketing vs. customization to be considered when...

Massmarketing vs Customization

Different Competitive Strategies

Channel Strategies

The BCG-Matrix

Also this module can be tested if you like

Playing the market expansion game ? The hockey stick phenomena

The Hockey-stick Phenomenon

Failing when we had it

Leveraging: The next step

Hockey-sticking-stick

Finale

Marketing Strategy for Entrepreneurs
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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