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University of Colorado Boulder - Network Analysis for Marketing Analytics 

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  • Public/Government Institute

Network Analysis for Marketing Analytics
 at 
Coursera 
Overview

Duration

10 hours

Total fee

Free

Mode of learning

Online

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Network Analysis for Marketing Analytics
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum

Network Analysis for Marketing Analytics
 at 
Coursera 
Highlights

  • Earn a Certificate upon completion
Details Icon

Network Analysis for Marketing Analytics
 at 
Coursera 
Course details

More about this course
  • This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks
  • Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python
  • This course can be taken for academic credit as part of CU Boulder's Master of Science in Data Science (MS-DS) degree offered on the Coursera platform
  • The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder's departments of Applied Mathematics, Computer Science, Information Science, and others

Network Analysis for Marketing Analytics
 at 
Coursera 
Curriculum

Network Analysis Introduction and Terminology

Network Analysis Lecture 1

Network Analysis Lecture 2

Welcome and Where to Find Help

Introduction to Using Google Colab for this Course

Dr. Vargo?s Network Analysis of Political Twitter

Network Analysis Data Structures and Calculations

Network Analysis Lecture 3

Network Analysis Lecture 4

Dr. Vargo's Network Analysis of Academic Journal Articles

Network Analysis

Preparing and Visualizing Social Networks

Network Analysis Lecture 5

Lecture Notebook Links

Lab 1: Mentions Networks

Lab 1 Quiz

Preparing and Visualizing Semantic Networks

Network Analysis Lecture 6

Lecture Notebook Links

Lab 2: Semantic Networks

Lab 2 Quiz

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Network Analysis for Marketing Analytics
 at 
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