University of Michigan - Personal Branding: Stand Out and Succeed
- Offered byCoursera
- Public/Government Institute
Personal Branding: Stand Out and Succeed at Coursera Overview
Duration | 10 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Personal Branding: Stand Out and Succeed at Coursera Highlights
- Earn a certificate of completion
- Add to your LinkedIn profile
Personal Branding: Stand Out and Succeed at Coursera Course details
- What you'll learn
- Articulate the components of a strong brand
- Define your values
- Develop your personal brand story
- In Personal Branding: Stand Out and Succeed, you'll explore how the branding strategies used by top-brands can inform your own personal brand, one that's authentically you. Define what a brand is, and explore the overlap between branded products and personal branding in this 4-week course. You'll reflect on your core values, and translate them into an elevator pitch, brand imagery, and brand story. Taught by world-class faculty from the University of Michigan's Ross School of Business, this course provides a foundational understanding of how to create and refine your brand to help you achieve your personal and professional goals, regardless of where you are in your career.
Personal Branding: Stand Out and Succeed at Coursera Curriculum
Week 1: Introduction to Brands
Welcome to the Course
Introduction to Week 1
Activity: Personal Goals
What is a Brand?
History of Brand
What are Brand Effects?
Activity: Breaking Down Your Favorite Brand
Debrief: Breaking Down Your Favorite Brand
Which Brand is Better?
Our Brand Pyramid Framework
Brand Ideology
Debrief: Using the Brand Pyramid
The RED Framework
Activity: Analyzing Your Favorite Brand
Debrief: Analyzing Your Favorite Brand
Week 1 Coffee Chat
Personal Branding: Stand Out and Succeed Syllabus
Optional Resources
Help Us Learn About You!
Week 1 Quiz
Activity: Using the Brand Pyramid
Activity: Analyzing Your Favorite Brand
Activity: Personal Goals
Activity: Breaking Down Your Favorite Brand
Week 2: People as Brands
Introduction to Week 2
Activity: Role Model Reflection
People as Brands
Activity: Perceiving Others
Debrief: Perceiving Others
The Facets of a Personal Brand
Introduction to the Case Studies
Case Study: Beyonce
Case Study: Ghandi
Case Study: Steve Jobs
Case Study: Martin Luther King, Jr.
Case Study: Lionel Messi
Case Study: JFK
Case Study: Malala
Activity: Analyze Your Role Model with the RED Framework
Debrief: Analyze Your Role Model Using the RED Framework
Real Life Example of a Strong Brand: Zingerman's
Activity: Analyzing the Zingerman's Brand
Week 2 Coffee Chat
Week 2 Quiz
Activity: Role Model Reflection
Activity: Perceiving Others
Activity: Analyze Your Role Model with the RED Framework
Role Model Share-Out
Activity: Analyzing the Zingerman's Brand
Week 3: You as a Brand
Introduction to Week 3
Values as the Foundation of Your Brand
Activity: Sanger Value Sort
Reflected Best Self
Activity: Examples of Your Best Self
Cheri's Best Self
Knowing Yourself
What is a Story?
Activity: What Makes You Distinctive?
Week 3 Coffee Chat
Activity: Sanger Value Sort
Activity: Reflected Best Self
Knowing Yourself
Week 3 Quiz
Activity: Examples of Your Best Self
Activity: What Makes You Distinctive?
Week 4: Reinventing & Retuning
Introduction to Week 4
Cheri's Personal Brand Drawing
Marcus' Personal Brand Collage
Activity: Designing Your Brand Logo
Marcus' Personal Brand
Activity: Creating Your Brand Story
Living Your Brand
Week 4 Coffee Chat
Post Course Survey
Week 4 Quiz
Activity: Designing Your Brand Logo
Activity: Creating Your Brand Story
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