Platform Thinking: exploiting data through platforms
- Offered byCoursera
- Public/Government Institute
Platform Thinking: exploiting data through platforms at Coursera Overview
Duration | 5 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Platform Thinking: exploiting data through platforms at Coursera Highlights
- Earn a Certificate upon completion
Platform Thinking: exploiting data through platforms at Coursera Course details
- This module of the "Platform Thinking" series aims to assess the role of data in digital platforms
- We are talking about companies - like social networks - that exploit data to offer personalized advertising or personalized experiences - in services like Netflix or Spotify - but even companies that offer data to external partners for other purposes, like fitness apps that share data with pharmaceutical companies or other health companies
- This is a widely intriguing but also a slippery topic, given the amount of data-related scandals we lived over the last few years
Platform Thinking: exploiting data through platforms at Coursera Curriculum
Week 1 - Introduction to the course
Introduction
How this course works
Week 2 - Strategies to exploit data
Freeconomics
Enhanced advertising
E-ethnography
Data trading
Activity 1 - Talking with Alessandro Tansini
Additional resources
Additional resources
Additional resources
Additional resources
Activity 1
Week 3 - Generating platforms through data
Data-driven epiphanies
Data-driven Innovation
Additional resources
Week 4 - Implications of data exploitation
Data and Privacy: a rising dilemma
Business Model Transparency
The role of value sharing
The role of blockchain in re-shaping platforms
The data board to exploit platform thinking through data
Activity 2
Additional resources
Additional resources
Let's wrap up!
Quiz
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