University of Maryland - Product Management Essentials
- Offered byCoursera
- Public/Government Institute
Product Management Essentials at Coursera Overview
Duration | 6 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Product Management Essentials at Coursera Highlights
- Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 5 in the Product Ideation, Design, and Management Specialization.
Product Management Essentials at Coursera Course details
- This course investigates the framework for success in product management by defining the product manager's position in an organization and the key responsibilities.
- We will examine the skills and competencies most critical to carrying out those responsibilities.
- To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products.
Product Management Essentials at Coursera Curriculum
Introduction to Product Management Essentials
Introducing Our Course
Welcome to Product Management Essentials
What You'll Learn
Meet Dr. James V. Green
Connect with Your Classmates
Explore the Specialization in Product Ideation, Design, and Management
Roles and Responsibilities of the Product Manager
Roles and Responsibilities of the Product Manager
What Do Product Managers Do?
Product vs Project vs Program
Types of Product Managers
How to Become a Product Manager
Overview
The Product-Development Life Cycle: Finding and Planning
The Product-Development Life Cycle: Designing
The Product-Development Life Cycle: Building
The Product-Development Life Cycle: Sharing
The Product-Development Life Cycle: Assessing
Overview
Overview
Careers in Product Management
Sharetribe
Roles and Responsibilities of the Product Manager
Managing Innovative Product Teams
Managing Innovative Product Teams
Organizing and Managing a Product Team
Overview
5C Analysis
Creating an Opportunity Hypothesis
Validating the Hypothesis
Creating the Product Requirements Document (PRD)
Overview
What is User Experience Design?
Product Managers vs Designers
The Design Process
Usability Testing
Dieter Rams? 10 Principles of Good Design
Overview
Product/Engineering Relationships
Software Development Methodologies
Waterfall Development
Agile Development
Scrum
Kanban
Overview
Top Roadmapping Tools
Top Prototyping Tools
Top Sprint Tools
Managing Innovative Product Teams
Market Development and Commercialization
Market Development and Commercialization
Marketing Challenges
Common Marketing Mistakes
Know Your Customer
Rethinking the 4Ps of Marketing
Revisiting Customer Development
Highlights from the Customer Development Manifesto
Market Type and Marketing
How Market Type Affects Marketing Strategy
The Basics of Crossing the Chasm
Solving Customer Problems
Segmenting the Market
Expanding Your Market
Overview
Congratulations!
Explore the Specialization in Product Ideation, Design, and Management
Market Development and Commercialization
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?