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UCT - Public Relations 

  • Offered byGetSmarter

Public Relations
 at 
GetSmarter 
Overview

Transform into a proficient communications professional well-equipped to navigate the challenges and opportunities presented by the digital era

Duration

10 weeks

Start from

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Total fee

66,857

Mode of learning

Online

Difficulty level

Intermediate

Official Website

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Credential

Certificate

Public Relations
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum
  • Faculty
  • + 1 more item

Public Relations
 at 
GetSmarter 
Highlights

  • Earn a certificate from University of Cape Town
  • Fee can be paid in instalments
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Public Relations
 at 
GetSmarter 
Course details

Skills you will learn
Who should do this course?

For those seeking to develop their skills and advance their career as a PR professional

What are the course deliverables?
The confidence to build strong public relationships and strategic communication plans.
The ability to tactically manage a brand, business, or individual’s reputation among key stakeholders.
An understanding of customer expectations and how to plan for crisis management.
The tools to create messages that resonate across channels to control audience perception and drive influence.
A road map for building influential relationships with stakeholders and the media.
More about this course

This course provides an excellent opportunity to elevate your career in PR by equipping you with the latest tools and tactics for effective PR in the digital age

Throughout the 10-week course, you'll acquire the skills to develop your PR plan and gain the confidence to foster strong public relationships and communication strategies

 

Public Relations
 at 
GetSmarter 
Curriculum

Module 1

Introduction to public relations

 

Module 2

Managing relationships with stakeholders

 

Module 3

Content creation and management

 

Module 4

Building valuable relationships

 

Module 5

Online public relations (Web PR)

 

Module 6

Public relations and social media

 

Module 7

Public relations activities and events

 

Module 8

Crisis and reputation management

 

Module 9

Measuring, tracking, and evaluating public relations activities

 

Module 10

Creating a public relations plan (PR plan)

Faculty Icon

Public Relations
 at 
GetSmarter 
Faculty details

Dr Nqobile Bundwini
Senior Lecturer in Marketing, School of Management Studies, UCT

Public Relations
 at 
GetSmarter 
Admission Process

    Important Dates

    Sep 11, 2025
    Course Commencement Date

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