Advertising

Advertising courses are offered under the umbrella of the mass communication domain. Advertising is a medium of communication with potential consumers of a product or service. The primary job of an advertising professional is to convey messages to people and initiate them to buy products/ services. Additionally, advertising helps in drawing attention towards social issues. Advertising is one of the major divisions of any company that ensures competitiveness in the industry. From social media to telecommunication, businesses are run via the advertising network. Currently, the Indian advertising industry is on a roll. As per a study, the projected spending on mobile advertising in India by 2023 is INR 304 billion. Therefore, the Advertising industry in India is all set to provide quality jobs to thousands of candidates in the coming years.

One can pursue Advertising courses at UG and PG levels. At the UG level, Advertising courses are offered with a Bachelor of Business Administration, Bachelor of Arts, among others. PG courses with Advertising specialisation include Masters of Business Administration. One can also pursue a PGDM course majoring in the field. Read further to know more details on Advertising courses including eligibility criteria, course curriculum, top colleges, skills required, jobs and more.

If you are interested in taking up advertising as a career it is sure to provide lucrative employment opportunities in the rapidly growing Indian economy. However, before you make your career decision, it is important to know some important aspects of the course (mentioned below).

UG and PG Advertising Courses

There are many courses through which candidates can enter the field of advertising. Some such courses include:

• Bachelor of Journalism and Mass Communication
• Bachelors in Media Management
• BA Advertising and Brand Management
• BA Advertising
• BA Advertising and PRBA Advertising, Sales Promotion and Sales Management
• Post Graduate Diploma in Advertising
• MBA in Sales and Marketing
• Diploma in Public Relations and Advertising
• Diploma in Advertising and Marketing Communication
• Diploma in Advertising (Public Relations and Business Studies)

Advertising Courses: Eligibility Criteria

Candidates can choose a degree, diploma or certificate advertising course at the undergraduate or postgraduate level. Eligibility criteria for both levels of advertising courses is mentioned below:

UG Level (Degree/ Diploma): Candidates must pass Class 12 from a recognised board with a minimum aggregate of 45 - 60 per cent.

PG Level: (Degree/ Diploma): Candidates should pass a bachelor's level course from a recognised university with a minimum aggregate of 45 - 60 per cent or equivalent

Note: The eligibility criteria mentioned above may vary depending on the college or university in which a candidate is applying for admission.

Advertising Course: Syllabus

Given below is an overview of subjects taught in two popular advertising courses - BA Advertising and Post Graduate Diploma in Advertising:

Read More: Advertising: Courses one can study

Top Colleges offering Advertising Courses

Some of the top colleges offering Advertising degree and diploma courses are as follows:

• Take One School of Mass Communication
• Xavier Institute of Communications
• Iaan School of Mass Communication
• Northpoint Centre of Learning
• NIEM: The Institute of Event Management, Mumbai
• Apeejay Institute of Design
• University of Mumbai [MU]
• Rashtrasant Tukadoji Maharaj Nagpur University
• Amity School of Communication
• SJC Bangalore - St. Joseph's College

View Top Event Management Colleges by Location:

Also Read: Top Colleges in India for MBA in Advertising and Marketing Communication 

Advertising: Skills Required

If you are an individual who is enthusiastic, creative, confident, optimistic, and a multitasker then advertising is the right career option for you. Skills and traits that candidates looking to pursue an advertising course should possess are:

• Confidence
• Creativity
• Innovation
• Teamwork
• Ability to work in high pressure
• Ability to meet stringent deadlines
• Client handling
• Decision-making skills
• Problem-soling skills
• People skills
• Persuasion skills
• Communication skills
• Management skills
• Ability to multitask
• Competitive skills

Advertising Career Prospects and Top Recruiters

Job opportunities in advertising are mainly available in advertising agencies and advertising departments of private and public sector firms. Apart from this, candidates can also find jobs in newspapers, magazines, journals, commercial sections of radio and TV, market research firms, etc.

Salary Offered in Advertising Industry

Also Read: Advertising - Types of Job Profiles

Advertising: Top Recruiters

Some of the top advertising companies that most students dream of working with are as mentioned below:

• Hindustan Thompson Associates (HTA)
• McCann Erickson India Ltd
• TLG India Pvt Ltd (Leo Burnett)
• Grey India
• R K Swamy/ BBDO Advertising Ltd
• Contract Advertising India Ltd
• Rediffusion Dy & R Pvt Ltd
• Mullen Lowe Lintas Group
• Ogilvy and Mather Ltd
• Mudra Communications Pvt Ltd
• JWT-IndiaTriverse Advertising
• FCB-Ulka Advertising Ltd
• Chaitra Leo Burnett Pvt Ltd
• Dentsu Aegis
• GroupM

Read More:

• PR: Types of Job Profiles

• Top 5 Colleges offering PR courses in India
• Mass Communication: Types of job profiles

• Top 10 mass communication colleges in India