Advertising Course: Admissions 2024, Entrance Exams, Syllabus, Top Colleges, Job Profiles and Top Recruiters

Updated on Feb 19, 2024 06:22 IST
Pragati Singh

Pragati SinghSenior Executive - Content

Advertising courses are offered under the umbrella of the mass communication domain. Advertising is a medium of communication with potential consumers of a product or service. It covers various aspects such as copywriting, graphic design, media planning, social media marketing, branding, storytelling, market research, and consumer insights. The primary job of an advertising professional is to convey messages to people and initiate them to buy products/ services. Additionally, advertising helps draw attention to social issues. Advertising is one of the major divisions of any company that ensures competitiveness in the industry.

From social media to telecommunication, businesses are run via the advertising network. Currently, the Indian advertising industry is on a roll. The industry is estimated to be worth over INR 70,000 crores and is expected to grow at a rate of 15% annually. Therefore, the Advertising industry in India is all set to provide quality jobs to thousands of candidates in the coming years. One can pursue Advertising courses at UG and PG levels.

At the UG level, Advertising courses are offered with a Bachelor of Business Administration (BBA), and Bachelor of Arts (BA), among others. PG courses with Advertising specialisation include a Master of Business Administration. One can also pursue a PGDM course majoring in the field. 

Advertising courses eligibility criteria for undergraduate courses typically require completion of 10+2 from a recognized board, while postgraduate courses require a bachelor's degree from a recognized university. Entrance exams such as JMI, SAT, XAT, IIMC, or university-specific tests may be required for admission. Top colleges offering Advertising courses include MICA, St. Joseph University, Xavier Institute of Communications, IIMC New Delhi, etc., each renowned for its specialized focus and industry connections.

Table of Contents
  1. Advertising Course Details: Highlights
  2. What is Advertising Course?
    • 2.1 Why Study Advertising?
  3. Advertising Courses Eligibility Criteria
  4. Types of Advertising Courses
  5. Advertising Entrance Exams 2024
  6. Advertising Syllabus
  7. Top Colleges for Advertising Courses
    • 7.1 Top Government Colleges for Advertising Courses
    • 7.2 Top Private Colleges for Advertising Courses
    • 7.3 View Top Event Management Colleges by Location:
  8. Advertising Career, Scope, Job Profiles, Salary and Top Recruiters
    • 8.1 Top Recruiters in Advertising
  9. Advertising Online Courses
  10. FAQs on Advertising Courses

Advertising Course Details: Highlights

Advertising agencies prefer hiring creative as well as talented people who are capable of thinking independently and are also excellent team players. There are many job profiles candidates can work for after studying advertising as a subject.

Candidates can look at some of the Advertising course's key points given in the table below.

Particulars Details
Course Level UG, PG, PhD, Diploma, Certiicate
Course Duration 3 months - 3 years
Course Fee INR 1,000 - INR 4 lakh
Job Profiles Commercial Photographer, Creative Technologist, Copywriter, Creative Director, Art Director, Illustrator, Prepress Specialist, etc.
Top Recruiters Hindustan Thompson Associates (HTA), McCann Erickson India Ltd, TLG India Pvt Ltd (Leo Burnett), Grey India, R K Swamy/ BBDO Advertising Ltd, Contract Advertising India Ltd, etc.
Average Annual Salary  INR 3.10 lakh - INR 12.19 lakh

Note- This information is sourced from the official website and may vary.

Quick Links For Advertising Courses:

What is a career in advertising like?

Advertising: Types of job profiles

What is Advertising Course?

An extensive study of the principles, designing, marketing, communication, tactics, and planning of advertising marketing is covered in the advertising course. Marketing is a way to communicate with an audience about the various goods and services you provide, and it works to get people to buy or use their products by persuading them to do so.

Several businesses and product companies employ advertising methods to boost their product sales and make money when customers utilise their items. It guarantees that different industries are competitive. With a bachelor's degree in advertising and any associated topics, as well as a master's degree in advertising or a similar area, one can pursue a career in advertising.

Why Study Advertising?

  • This implies that you will constantly have access to fresh employment and research-related opportunities.
  • You will acquire a number of highly sought-after talents that companies will be looking for by taking advertising courses.
  • The world of advertising continues to expand. For instance, the introduction of online techniques completely altered the way this industry looked.
  • Advertising has a significant impact on people's daily lives because it not only raises public awareness but also helps consumers modify their behaviour.
  • Advertising is a subject of creativity and commitment. If candidates possessed them, they can opt for an Advertising course.
  • An individual who has a knack for creativity, fine art and new ideas can apply for this course.

Advertising Courses Eligibility Criteria

Candidates can choose a degree, diploma, or certificate advertising course at the undergraduate, postgraduate, doctorate, and certificate levels. Eligibility criteria for all the levels of advertising courses are mentioned below. The eligibility criteria mentioned above may vary depending on the college or university to which a candidate is applying for admission.

Students can have a look at the table below to know the eligibility criteria for each level.

Degree Eligibility Criteria
Undergraduate (Degree/ Diploma) Candidates must pass Class 12 from a recognised board with a minimum aggregate of 45 - 60 per cent.
Postgraduate (Degree/ Diploma) Candidates should pass a bachelor's level course from a recognised university with a minimum aggregate of 45 - 60 per cent or equivalent
PhD Students must have a Master's degree in a relevant field from an accredited university in order to apply for this course.
Certificate An applicant must have earned at least a 50% grade point average in their 12th grade from an accredited board.

Types of Advertising Courses

There are many courses through which candidates can enter the field of advertising. Some such courses include:

  • Bachelor of Journalism and Mass Communication
  • Bachelor in Media Management
  • BA Advertising and Brand Management
  • BA Advertising
  • BA Advertising and PRBA Advertising, Sales Promotion and Sales Management
  • Post Graduate Diploma in Advertising
  • MBA in Sales and Marketing
  • Diploma in Public Relations and Advertising
  • Diploma in Advertising and Marketing Communication
  • Diploma in Advertising (Public Relations and Business Studies)

Advertising Course Relevant Information: Advertising: Courses one can study

Advertising Entrance Exams 2024

Aspirants can secure admission to an Advertising course on the basis of merit, that is, their performance at the Class 12 level or even on the basis of an entrance exam. Candidates are informed that most of the popular colleges that offer Advertising courses shortlist aspirants on the basis of their performance in an entrance exam.

Candidates can view the list of popular mass communication entrance exams conducted in India here. 

Exams

Exam Dates

Exam Schedule

JMI Entrance Exam

Apr '24 - May '24 (Tentative)

JMI Entrance Exam Schedule

IIMC Entrance Exam 

11 Mar '24 - 28 Mar '24

IIMC Entrance Exam Schedule

ACJ Entrance Exam 

Feb ‘24 (Tentative)

ACJ Entrance Exam Schedule

FTII JET 

Mar '24 (Tentative)

FTII JET Schedule

GMCET

Dec ‘24 (Tentative) 

GMCET Schedule

Note- This information is sourced from the official website of the institute/exam.

Advertising Course Relevant Information:

How to prepare for IIMC Entrance Exam?

Advertising Syllabus

The curriculum helps candidates acquire a thorough understanding of the various facets of journalism and mass communication. The syllabus is divided into six semesters over the course of three years, providing the students with training through lectures, projects, assignments, seminars, workshops, field trips, and internships.

Given below is an overview of subjects taught in two popular advertising courses - BA Advertising and Post Graduate Diploma in Advertising:

BA Advertising Course Curriculum

Communication and Communication Theories

History of Advertising and Journalism

Media Laws and Ethics

Creative Writing

Professional Communication and Technical Writing

Regulation in Advertising and Public Relations

Development Communication

Introduction to Advertising

Advertising Concepts and Visualization

Still Photography

Editing (Print)

Contemporary Issues in Media

Introduction to Consumer Behavior

Introduction Web Journalism and New Media Advertising

Ownership Pattern in Print Media

Layout Design and Printing

Ad Copy Writing

Introduction to Advertising Research

Communication Research

Photo Journalism

Post Graduate Diploma in Advertising Course Curriculum

Introduction to Communication

Introduction to Advertising

Principles of Public Relations

Creating Advertisements

Advertising and PR

Media Planning

Communication Theory and Research Marketing

Advertising: Principles, Concepts, and Management

Digital Public Relations and Corporate Communication

Oral and Visual Communication

Production Techniques and Methods

Advertising, PR, and Marketing Research

Note- This information is sourced from multiple sources on the web. Hence, is subject to vary.

Top Colleges for Advertising Courses

Some of the top government and private colleges offering Advertising degrees and diploma courses are as follows:

Top Government Colleges for Advertising Courses

The top government colleges for advertising colleges are as follows.

College Name Fees (in INR)
Indian Institute of Mass Communication, New Delhi 1 lakh
Makhanlal Chaturvedi National University of Journalism and Communication 45,000
Kishinchand Chellaram College 1 lakh
Aligarh Muslim University NA
Department of Social Communications Media, Sophia Polytechnic NA
Kushabhau Thakre Patrakarita Avam Jansanchar Vishwavidyalaya 13,000 - 33,000
Kamala Nehru College, University of Delhi 540 - 1,000
University of Mumbai  NA
Banaras Hindu University 15,000
Rashtrasant Tukadoji Maharaj Nagpur University 32,000

Note- This information is sourced from the official website/ counselling body and may vary.

Top Private Colleges for Advertising Courses

The top private colleges for advertising colleges are as follows.

College Name Fees (in INR)
Xavier Institute of Communications 3 lakh
Chandigarh University (CU) 4 lakh
SJC Bangalore - St. Joseph's College 4,000- 2 lakh
Apeejay Institute of Mass Communication Dwarka Delhi (AIMC) 3 lakh
Jagran Lakecity University 2 lakh - 3 lakh
Amity School of Communication, Amity University, Noida 5 lakh
Amity University, Lucknow 1 lakh
National Institute of Mass Communication and Journalism (NIMCJ) 2 lakh
Amity University, Mumbai 4 lakh
Garden City University 3 lakh

Note- This information is sourced from the official website/ counselling body and may vary.

View Top Event Management Colleges by Location:

Top Advertising Colleges in Delhi/NCR

Top Advertising Colleges in Hyderabad

Top Advertising Colleges in Karnataka

Top Advertising Colleges in Pune

Top Advertising Colleges in Bangalore

Top Advertising Colleges in Uttar Pradesh

Top Advertising Colleges in Kolkata

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Top Advertising Colleges in Andhra Pradesh

Top Advertising Colleges in Mumbai

Top Advertising Colleges in Maharashtra

All Locations >>

Advertising Career, Scope, Job Profiles, Salary and Top Recruiters

In both Indian and international marketing fields of employment, the study of advertising has a broad application. If a person possesses design expertise, knowledge of advertising's high pitch, and market strategy expertise, they can work in several reputable advertising and marketing departments in India and overseas.

Those with expertise in advertising and marketing are in high demand today due to the increased competition between businesses and industries, where businesses are competing to make the most money and advertise their products to various audiences.

Advertising Job Profiles

Job opportunities in advertising are mainly available in advertising agencies and advertising departments of private and public sector firms. Apart from this, candidates can also find jobs in newspapers, magazines, journals, commercial sections of radio and TV, market research firms, etc.

Job Profile Job Description Average Annual Salary (LPA)
Copywriter Creates persuasive and engaging written content for advertising campaigns, including print, digital, and video ads. INR 4-8
Graphic Designer Develops visually appealing graphics and layouts for advertising materials, including logos, brochures, and website banners. INR 3-7
Art Director Oversees the visual direction of advertising campaigns, working with designers, illustrators, and photographers. INR 5-10
Account Executive Manages client relationships, develops advertising strategies, and secures new business. INR 4-8
Media Planner/Buyer Researches and selects the most effective media channels for advertising campaigns. INR 4-8
Social Media Manager Creates and manages social media content for brands, engaging with audiences and building communities. INR 3-6
Digital Marketing Specialist Implements and manages online advertising campaigns using search engines, social media, and other digital channels. INR 4-7
Brand Manager Develops and manages a brand's identity, including messaging, positioning, and marketing strategies. INR 6-12
Creative Director Leads the creative team, developing advertising concepts and overseeing all creative aspects of campaigns. INR 8-15
Chief Marketing Officer (CMO) Responsible for all marketing activities of a company, including advertising, branding, and digital marketing. INR 15-30+

Note- The above salary has been taken from external sources, and hence may vary.

Top Recruiters in Advertising

Some of the top advertising companies that most students dream of working with are as mentioned below:

Advertising Top Recruiters

Hindustan Thompson Associates (HTA)

Grey India

Rediffusion Dy & R Pvt Ltd
McCann Erickson India Ltd R K Swamy/ BBDO Advertising Ltd

Mullen Lowe Lintas Group

TLG India Pvt Ltd (Leo Burnett)

Contract Advertising India Ltd

Ogilvy and Mather Ltd

Read More:

Advertising Online Courses

Students can pursue the following online courses in Advertising. Those who have obligations such as employment or other commitments will particularly like this flexibility. Numerous online programmes provide a selection of electives and specializations, enabling students to customise their education to fit their unique interests and professional aspirations.

Students can have a look at the table below to learn about online  Advertising Courses:

Course Name Course Provider Course Fees (in INR)
Digital Advertising Training Course Hubspot Academy Free

Certificate Programme In Advertising And Public Relations

Welingkar Education INR 17,700

Certified Advertising Manager

VSkills INR 3,499 

Advertising Course Relevant Information:

Advertising Online Courses and Certifications

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FAQs on Advertising Courses

Q: What are the eligibility criteria for Advertising courses?

A: Candidates who wish for an undergraduate course must have completed Class 12 with a minimum of 45 per cent. For postgraduate degree/diploma courses majoring in Advertising, candidates must have completed a bachelor's degree course or equivalent.

The majority of universities don't require entrance tests for the advertising course, however, a few universities do in order to admit students to their institutions' Advertising programmes. Applicants must have earned at least a 60% or 55% grade in their prior degree programme. Must have successfully completed a bachelor's degree in advertising, mass media communications, or a closely related field.

Q. What are the different types of Advertising courses available in India?

A. There are various advertising courses in India, ranging from undergraduate diplomas to postgraduate degrees. Popular options include:

  • Undergraduate: Bachelor of Arts (BA) in Advertising, Bachelor of Mass Communication (BMC) with specialization in Advertising, Diploma in Advertising.
  • Postgraduate: Post Graduate Diploma in Management (PGDM) with specialization in Marketing & Advertising, Master of Mass Communication (MMC) with specialization in Advertising, Master of Business Administration (MBA) with specialization in Marketing & Advertising.

Q. What are the Advertising courses after 10th?

A. After 10th in India, advertising course options are limited. Some institutes offer diploma programs in related fields like mass communication or graphic design, but a full-fledged advertising program typically requires completion of 12th grade or a bachelor's degree. Focus on building foundational skills like writing, design, and critical thinking through general education while exploring online resources and internships to gain an edge in the future.

Q. What are the core subjects covered in an Advertising course?

A. Core subjects in Advertising courses often include copywriting, graphic design, media planning and buying, digital marketing, branding, consumer behavior, market research, communication skills, and business foundations. Specific topics may vary depending on the program.

Q. What are the top colleges for Advertising courses in India?

A. Leading institutions include Mudra Institute of Communications (MICA), Symbiosis Institute of Media and Communication (SIMC), Xavier Institute of Communication (XIC), Indian Institute of Mass Communication (IIMC), and many more. Consider factors like curriculum, faculty, industry connections, placement records, and alumni network when choosing a college.

Q: What are the popular entrance exams for Advertising courses?

A: Students can have a look at the table below to learn the main entrance exams for admission to Advertising courses:

Exam Name Exam Details
XAT The Xavier's Aptitude Test, popularly known as XAT, is a once-per-year national entrance exam for MBA/PGDM programmes offered by more than 100 institutions that are conducted by XLRI, Jamshedpur. It lasts for three hours and is administered via an online admission exam. It is done in 71 Indian cities.
IIMC Entrance Exam A university-level entrance exam known as the IIMC (Indian Institute of Mass Communication) entrance exam is required for admission to various post-graduate mass communication courses at all six IIMC campuses. It has a 120-minute exam duration, is administered offline, and is conducted annually.
XIC OET The Xavier Institute of Communications, Mumbai, administers the Xavier's Institute of Communications Online Entrance Examination as a requirement for admission to the institution's several postgraduate programmes in mass communication.

Q: What is the scope in Advertising?

A: Opportunities for employment in the advertising field include positions in private advertising agencies and the advertising divisions of both private and public sector organisations.  Newspapers, journals, magazines, commercial programming on radio and television, market research firms, and other publications may also have possibilities for job seekers.

Additionally, one can work as a freelancer. Some of the top positions available in this industry are advertising manager, sales manager, public relations director, creative director, copywriter, and marketing communications manager. Also Read: How to make money as a freelancer?

Q, Is it necessary to have a portfolio for getting into an advertising course or landing a job?

A. While not always mandatory, a portfolio showcasing your creative work, problem-solving skills, and understanding of advertising principles can significantly enhance your application and impress potential employers.

Q. What are the different career paths available in the Advertising industry?

A. Career options in Advertising industry span diverse areas like copywriting, graphic design, art direction, account management, media planning, digital marketing, social media marketing, brand management, and creative direction. You can also pursue entrepreneurial ventures or specialize in specific industries like healthcare, fashion, or technology.

Q. What is the average starting salary for advertising professionals in India?

A. Starting salaries vary depending on factors like experience, specialization, location, and company size. Entry-level roles might start around INR 4-6 lakhs per annum, with scope for growth based on performance and skill development.

Moroever, Advertising is a stable career option. Mobile advertising has been on growth and is projected to become a market of INR 304 billion by 2023. Thus, candidates can find several job opportunities in the Advertising industry. 

Q. What are the future trends in the advertising industry that could impact careers?

A. The future trends in the advertising industry that could impact careers is that, the industry is increasingly digital, data-driven, and personalized. Expect continued growth in social media marketing, influencer marketing, programmatic advertising, and content marketing.

Popular Advertising Colleges in India

Following are the most popular Advertising Colleges in India. Learn more about these Advertising colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
3 Courses
80 K - 23 L
19 LPA
3.84 L
4.23 L
2.7 LPA

#23 India Today

Advertising Applications open. Apply Now

1 Course
1.23 L

#1 India Today

3.8 L
6.5 LPA

#16 The Week

Advertising Applications open. Apply Now

Popular Private Advertising Colleges in India

3.8 L
6.5 LPA

#16 The Week

Advertising Applications open. Apply Now

1 Course
3 L
5.0
2.2 L

Advertising Applications open. Apply Now

2 Courses
1.6 L - 3.36 L
5.16 L
2.0

#8 Outlook

Advertising Applications open. Apply Now

9.05 L

Advertising Applications open. Apply Now

Popular Advertising UG Courses in India

Following are the most popular Advertising UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular Advertising PG Courses in India

Following are the most popular Advertising PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

Popular Advertising Specializations in India

Following are the most popular Advertising Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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