What is Public Relations?: Course Fees 2025, Subjects, Top Colleges, Admissions

Updated on Jun 12, 2025 09:50 IST
Akansha Bisht

Akansha BishtContent Writer

Public Relations (PR) is known as the art of building a strategic relationship with the public in order to create and maintain a positive image of the brand value. The key target of having a PR is to promote your brand and maintain healthy relationships with the prospective customers, partners, investors, employees, and other stakeholders.

Key Aspects of Public Relations Courses:

  • Focus: Relationship building, communication management, goodwill management, media relations, etc.
  • Topic Covered: Strategic communication, social media marketing, public speaking, content writing, crisis communication, etc.
  • PR Activities: Press releases, social media management, event planning, audience outreach, media monitoring, etc.
  • Types of Courses: UG, PG, PhD, Diploma, and Certification.
  • Career Opportunities: Public Relations Executive, Public Relations Manager, PR Assistant, Social Media Manager, Events Executives, etc. 
  • Popular PR Colleges: IIMC New Delhi, Symbiosis International, Xavier Institute of Communications, St. Joseph’s University, Amity University, etc.
  • Average Salary: INR 3.5 LPA

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Public Relations Course Details: Highlights

A PR personnel should have good contacts with the media so that they can cover and write about the brand, hence promoting the brand and informing people about the company. From writing and distributing press releases to writing the speeches of renowned people, to analyzing and interpreting the public opinion on the brand, and how the masses can be influenced. 

Refer to the table below for a quick review of Public Relations courses:

Particulars

PR Course Details

Public Relations Course Levels UG, PG, PhD, Diploma, and Certification.
Public Relations Course Eligibility

UG: Class 12 in any stream with a minimum of 45% aggregate.

PG: A bachelor's degree in a relevant discipline.

PhD: A bachelor's degree in a relevant discipline.

Public Relations Admission Criteria Merit and Entrance Exam-based
Public Relations Entrance Exams CUET-PG, CUET, JEECUP, MAT, CAT, MAH CET, UGC NET, etc.
Public Relations Top Colleges IIMC New Delhi, Symbiosis International, Xavier Institute of Communications, St. Joseph’s University, Amity University, etc.
Public Relations Course Fees

UG: INR 36,000 - INR 16 Lakh

PG: INR 5,000 - INR 13 Lakh

Public Relations Job Profiles Public Relations Executive, Public Relations Manager, PR Assistant, Social Media Manager, Events Executives, etc. 
Public Relations Top Recruiters Edelman, Weber Shandwick, FleishmanHillard, Perfect Relations, etc.
Public Relations Average Salary INR 3.5 LPA

Note: The information is sourced from external websites and may vary.

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Q:   What is the scope of Public Relations?
A:

A diploma or degree in Public Relations may open up many prospects for students. Candidates can find work in a variety of public relations fields, including colleges, government organisations, NGOs, social welfare initiatives, the financial industry, Twitter, Facebook, and other social media platforms, as well as health clinics.

As more companies use media-facing social media platforms like Twitter, Facebook, and Instagram, these organisations have more opportunities than ever to shape public perception through direct interactions with users. The need for PR experts is increasing with each passing year as more and more foreign businesses see India as a huge source of profits, and occasionally even domestic businesses are moving up to the level of credibility and effectiveness.

Also Read: PR Courses

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Q:   What skills should I work upon to grab an internship in a public relations/marketing company?
A:
Some of the important skills one must consider in a Public Relations work are - Social Media Skills - Public Relations practitioners should have knowledge about various social media channels currently in use. As different channels have varying impact on the public and people you are appealing. There is a different strategy when using different platforms. A good PR person not only constrained with the platform of use but how to use each platform to its the fullest potential. Research Skills - One needs to work with numerous kinds of clients in a wide variety of fields. To serve each client well, the person must be able to come up to speed on the clients brand, industry, and market very quickly. International Perspective - One must have the ability to think from others frame of mind. Individual need to develop international and multicultural perspective, recognizing that not all people think in the same ways. Cultural symbols and icons vary. Tastes vary. A message that works well for one group of people might alter for another. A good PR person appreciates and rationalize these differences and can research different audiences as needed. Ability to converse in multiple languages is an advantage. Time Management - Public relations specialists must be able to handle multiple clients and assignments, all of whom expect to be considered important. Mastering deadlines and prioritizing tasks is a must. Its a fast-paced, multifaceted job, and no one has time to lose paperwork or mix up names.
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Q:   What are the government job opportunities after completing a course in public relations and corporate communication?
A:
Public Relations Management and Corporate Communication are the rising domains of careers because the corporates are finding it tough to reach the world without skilled professionals who make the best of communication. Persuasive and impressive communication skills are important and even the government has been making use of the best and creative+innovative people by hiring them as public relations officers for various departments. The hiring is not just restricted to the offering by the Information and Public Relation Department. Any ministry or department that is dealing with people, has a need for someone with a Master's degree in mass communiction/public relations, etc. These jobs are offered for the role of Public Relations Officer and have ample scope for the eligible people. A course as said in the question must be one that fulfills the hiring criteria.
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Q:   What are the steps required to become a public relations officer?
A:
Step 1: Earn a Bachelor's Degree Figures from O*Net OnLine show that about 78% of public relations managers have a Bachelor's degree (www.onetonline.org). A Bachelor's degree program in public relations examines communication theory and develops your ability to craft and present persuasive messages visually, orally and in writing. Courses address such topics as marketing principles, multicultural communication, media history and media research. Some programs end with a capstone project in which you design and execute a public relations campaign. Step 2: Participate in an Internship An internship enables you to observe and participate in a public relations operation and make contacts with industry professionals. Corporate PR departments, TV stations and public relations agencies are some work settings that offer internships. Bachelor's degree programs may also include an internship as a required part of their curriculum. Sometimes you can gain a full time job after you graduate at the same firm where you interned. Step 3: Find a Job in Public Relations According to the U.S. Bureau of Labor Statistics (BLS), public relations managers are typically promoted from a lower-level position such as a public relations specialist (www.bls.gov). PR specialists held about 202,000 jobs in 2013. Advertising agencies, schools, healthcare and social service providers, government agencies and financial institutions are your potential employers. Your duties in the lower-level position include writing press releases, creating visual presentations and maintaining contacts between your client and the public. Step 4: Obtain Certification Certification isn't a requirement, but it can demonstrate your competence, professionalism and experience, and can improve your prospects for advancement. You can obtain the Accredited in Public Relations (APR) credential from the Universal Accreditation Board (UAB), an umbrella group for nine public relations associations. The APR certification exam tests your knowledge and skills in ten areas, including communications models, public relations history and media relations. Certification is valid for three years. Step 5: Obtain a Job as a Public Relations Manager Your potential employers include the same set of businesses, organizations and institutions that employ public relations specialists. The BLS reports that 53,730 people were employed as public relations and fundraising managers in 2013.
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Table of content
  • Public Relations Eligibility Criteria & Admission Process
  • Popular Public Relations Entrance Exams 2025
  • Types of Public Relations Courses
  • Public Relations Course Syllabus
  • Online Public Relations Courses
  • Best Public Relations Colleges in India
  • Popular Private Public Relations Colleges in India
  • Public Relations: Salary, Job Profiles, Career Scope, & Top Recruiters
  • FAQs on Public Relations
  • Popular Public Relations Specializations
  • Popular Public Relations UG Courses
  • Popular Public Relations PG Courses
View More

Public Relations Eligibility Criteria & Admission Process

The eligibility criteria for Public Relations courses can vary depending on the course level, college, and mode. Candidates need to fulfill the exact eligibility requirements as set by their desired college. However, the following offers a general overview of Public Relations course eligibility for candidates' reference:

Course Level Eligibility Criteria
Undergraduate/UG Diploma/Certification
  • Class 12 or equivalent from a recognized board,
  • With a minimum of 45% aggregate score.
Postgraduate/PG Diploma/Certification
  • A bachelor's degree in a relevant discipline like Journalism, Mass Communication & Media, and so on.
  • With a minimum of 45% aggregate score.
PhD
  • A bachelor's degree in a relevant discipline like Journalism, Mass Communication & Media, and so on.
  • With a minimum of 45% aggregate score.

Note: The information is sourced from external sites and may vary.

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Public Relations Admission Process 2025

Admission to the Public Relations courses is based on both merit and the entrance exam process. The admission criteria can vary depending on the course level and the individual colleges. However, for candidates' reference, here's a general step-by-step guide on the Public Relations course admission process 2025:

STEP 1: ELIGIBILITY CRITERIA

The primary step for applicants is to check the eligibility criteria of their desired college. Admission requires them to fulfill the set eligibility conditions.

STEP 2: REGISTRATION & APPLICATION

The next step is to register on the college/exam body's official website. With the login credentials, applicants can fill out the application form, upload required documents, and pay the application fee.

STEP 3: ENTRANCE EXAMS/VERIFICATION

The next step is to prepare and appear for the entrance test at the given time and center. Merit-based candidates will need to wait for the college to verify their application.

STEP 4: RESULTS/CONFIRMATION EMAIL

Applicants who appeared for the entrance exam need to wait for the results. Once declared, they can check their rank/score, based on their rank/score they can appear for the counselling process for the college. Merit-based candidates will receive a confirmation email or letter once shortlisted.

STEP 5: COUNSELLING SESSION

Based on the score or rank, a candidate becomes eligible for counselling or admission rounds. Fill out the choice forms indicating the preferred colleges and courses, and attend the counselling session.

STEP 6: SECURE ADMISSION

Once the seat is allocated, complete the admission formalities such as fee payment, document verification process, and more. Candidates who have been provisionally selected are required to undergo document verification, further having their admission guaranteed.

 

Q:   What are the required qualification to pursue advertising and public relation? Also, can you suggest some colleges for MBA in the same?
A:
Hi, The candidate should have passed his /her 10th, 12th and graduation with more than 50% marks from a recognised university. Also, most of the colleges in the current time ask for CAT, MAT, XAT entrance exams for admission in MBA. For a list of colleges, kindly check out this link: https://www.shiksha.com/mass-communication-media/advertising/colleges/colleges-india?uaf[]=base_course&ts=12312395&rf=filters&bc[]=101 All the candidates need to have a valid graduation degree in any disciple from a recognised university/institute.
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Q:   What is the eligibility criteria of PG Diploma in public relation and marketing?
A:
Graduation is compulsory from any stream to pursue PG Diploma in Public Relation and marketing. Search for the top mass communication colleges near you then inquires about the course. NIMCJ provide specialisation in PR.
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Q:   Is Public Relations course offered through DCJ Entrance Exam?
A:

Yes, the Department of Communication and Journalism (DCJ) has a courses in Public Relations. The exam body offers admission to MA course with specialisation in Public Relations. Students have to meet the eligibility criteria before applying online.

AskShikshaGPT on App
Q:   How can I become a public relation officer after class 12th step by step?
A:
BM is definitely a good option. After completion of BM, you can do a post-graduate Diploma in public relations or a combined Diploma/ degree in advertising & public relations.
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Q:   I want to do a Diploma or degree in public relations. How should I prepare for its entrance exam?
A:
You need to be updated. Keep on reading books, novels, newspaper to increase your vocabulary and grammer. Watch t.v. To increase you General knowledge. These are the basic things to be kept in mind while appearing in any comparative exams. Rest you will get the books related to your exam. Through which you can get the rough idea of the exam and paper format.
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Popular Public Relations Entrance Exams 2025

Many Public Relations colleges conduct their own university-level entrance exams; meanwhile, some colleges accept national or state-level exam scores. For candidates' reference, here are some top Mass Communication & Media entrance exams, conducted for Public Relations courses:

Entrance Exams Exam Dates Exam Schedule
CUET-PG 2026 March - April 2026 (Tentative) CUET-PG Exam Date 2026
CUET 2026 May - June 2026 (Tentative) CUET Exam Date 2026
JEECUP 2025 June 5 - 13, 2025 JEECUP Exam Date 2025
MAT 2026 May - June 2026 (Tentative) MAT Exam Date 2026
CAT 2025 November 30, 2025 CAT Exam Date 2025
MAH CET 2026 March - April 2026 (Tentative) MAH CET Exam Date 2026
UGC NET 2025 June 25 - 29, 2025 UGC NET Exam Date 2025

Note: The information is sourced from the official/counselling body of the institute/exam.

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Important Exam Dates

DatesUpcoming Exam Dates
11 Jul ' 25 - 18 Jul ' 25

URAT PG 2025 Merit Based Application

ONGOING
DatesPast Exam Dates
12 Jul ' 25

URAT PG 2025 Second Merit List

08 Jul ' 25 - 11 Jul ' 25

URAT PG 2025 Document Verification & Fee Payment for Admission

07 Jul ' 25

URAT PG 2025 First Merit List

31 Oct ' 25

Last Date for submitting Qualifying Exam result (...

May '25

JMI Entrance Exam 2025 Results

TENTATIVE

8 Mar ' 25

SAT Test March 2025 Date

25 Feb ' 25

SAT Deadline for Changes, Regular Cancellation, a...

14 Nov ' 24 - 15 Jul ' 25

CGCUET 2025 Registration

Q:   What is the syllabus for the entrance exam of PGD in advertising and public relations?
A:
Hi Salon, As you have not mentioned the college, I am giving you the information regarding IIMC Institute. IIMC is the most premium institute in India for mass communication courses and the syllabus of all media related entrance exams are similar to IIMC only. You can refer to the below links for the guidance on the exam syllabus, pattern, sample papers, etc. https://www.shiksha.com/college/indian-institute-of-mass-communication/exams/iimc-entrance-exam/pattern https://www.shiksha.com/mass-communication-media/articles/iimc-question-papers-for-advertising-pr-course-blogId-14486
Q:   Hi! Can anyone guide me about the entrance exam of Masters in advertising and public relations? I just need to get an idea for preparation.
A:
One of the prominent institute for Advertising and PR is MICA, Ahmedabad. Exam - MICA Admission Test You will get pdfs for question paper and other tips on below link. Check below link- https://www.google.com/amp/s/www.shiksha.com/college/amp/mica-shela-Ahmedabad-3796.
Q:   Which exams are conducted by Maharashtra state govt. and central govt. for public relations officer?
A:
There are several exams conducted by the Maharashtra State and Central Government for the recruitment of Public Relations Officers. Some of the prominent ones are: Maharashtra Public Service Commission (MPSC) - MPSC conducts various recruitment exams for the Maharashtra State Government, including the exam for the post of Public Relations Officer. Staff Selection Commission SSC conducts exams for various posts in Central Government, including the post of Public Relations Officer. Union Public Service Commission UPSC conducts various recruitment exams for Central Government, including the Indian Information Service (IIS) Exam for the post of Public Relations Officer. Institute of Secretariat Training and Management (ISTM) - ISTM conducts exams for the post of Public Relations Officer in various Central Government Ministries and Departments. Bharat Sanchar Nigam Limited (BSNL) - BSNL conducts a competitive exam for the recruitment of Public Relations Officer in BSNL. It is important to note that the eligibility criteria and exam pattern may vary for each of these exams. Candidates should check the official notification of the respective exam for complete details. Please upvote if it was helpful.
Q:   What is the syllabus of DCJ Entrance Exam for M.A in Public Relations?
A:

The topic from which questions will be framed in DCJ Entrance Exam for Public Relations are provided in the table below.

Public Relations

Media Relations

Introduction to Organizational Behaviour and HR Policies

Research in Public Relations-I

Public Relations Campaigns

Research in Public Relations-II

New Media and Technologies in Public Relations

Ethics, Constitution and Media Laws

Public Relations in Private and Public Sector

Media Management

Media Advocacy

Conflict Communication

Culture Studies and Media

Political Communication

Video Games and Media

Sports Journalism

Concepts of Storyboarding

Documentary Film Making

Multi-media Production

Interpersonal Communication

Family Communication

Religion, Culture and Communication

Digital Media and Marketing

Basic Course for Indian Sign Language Communication

Intercultural Communication

Social Science Research Design

Types of Public Relations Courses

Public Relations programs are offered at various levels by hundreds of colleges in India. The curriculum, fee structure, admission criteria, eligibility, etc., can differ depending on the courses and colleges. For candidates' reference. Here are some  top Public Relations college options, along with fee details, for different course levels:

Course Level Top Public Relations Colleges Tuition Fee
Undergraduate Courses MCNUJC Bhopal INR 1.02 Lakh
Jagran Lakecity University INR 2.10 Lakh
Chandigarh University INR 6.32 Lakh
Bennett University INR 18.8 Lakh
The Heritage Academy INR 4.4 Lakh
Postgraduates Courses Symbiosis Institute of Media and Communication INR 13 Lakh
St. Joseph’s University INR 2.75 Lakh
Amity School of Communication INR 5.4 Lakh
MCNUJC Bhopal INR 51,150 - INR 3.3 Lakh
Jagran Lakecity University INR 1.5 Lakh
Diploma Courses IIMC New Delhi INR 1.23 Lakh
Xavier Institute of Communications INR 2.91 Lakh
Chaudhary Charan Singh University INR 55,335
Panjab University INR 37,100
The Delhi School of Communication INR 5.45 Lakh
Certifications NIMS University INR 1.5 Lakh
Candid School of Communication INR 25,000 - 65,000
CBLU Bhiwani INR 5,500
Himalayiya University INR 25,000
Alakh Prakash Goyal Shimla University INR 35,000

Note: The information is sourced from the official/counselling body of the institute/exam.

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Q:   Can you tell me about Masters in public relations?
A:
In order to make a mark in the public relations (PR) industry, one needs to be a jack of all trades. Some of the key skills to performing well in this profession are to have good communication skills. Apart from this, one should be good at researching and writing, that is, their grammar and vocabulary should be adequate and they should be able to write a range of content (eg: essays, presentations, briefings etc.). Further, a PR person cannot succeed if he/she isn't creative because this is one thing that will help him sale through in tough situations. Refer to the link below for more details: https://www.shiksha.com/mass-communication-media/articles/top-5-colleges-offering-pr-courses-in-india-blogId-11019
Q:   Is PG Diploma in public relations and corporate communications a regular course or correspondence?
A:
Hi Sowmya, It is a regular course and even if any college is offering a correspondence course, I would not recommend you to go for it. Public relations is an intensive course and will not help in career growth if done through correspondence.

Public Relations Course Syllabus

The curriculum and syllabus for Public Relations Courses can vary depending on the course levels and types. However, they generally include topics like Media Relations & Writing, Media Ethics & Laws, Social Media and Digital Communication, etc. The following tables provide an overview of the Public Relations course syllabus for various course levels, for candidates' reference.

BA in Public Relations Syllabus

A Bachelor of Arts in Public Relations is a 3-year-long undergraduate degree program, divided into 6 semesters. Here's an overview of the BA in Public Relations course syllabus:

BA Public Relations Subjects Semester I
Introduction to Media and Communication Political Theory
Introduction to Public Policy -
BA Public Relations Subjects Semester II
Reporting and Editing The State, Market, and Economy
Introduction to Research -
BA Public Relations Subjects Semester III
Advertising and Public Relations Constitution and Governance in India
Global Politics and Media -
BA Public Relations Subjects Semester IV
Social Media and Analytics Development Economics
Media Laws -
BA Public Relations Subjects Semester V
Development Communication Data Journalism
E-Governance Dissertation/Project (Initiation)
BA Public Relations Subjects Semester VI
Media Economics and Management Dissertation (Submission)
Public Policy Case Studies Project (Submission)

Note: The information is sourced from external sources and may vary.

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MA in Public Relations Syllabus

A Master of Arts in Public Relations is a 2-year-long postgraduate degree program, divided into 4 semesters. Here's an overview of an MA in Public Relations course syllabus:

MA Public Relations Subjects Semester I
Public Relations Theory and Practice Media Relations and Media Writing
Introduction to Organizational Behaviour and HR Policies Research in Public Relations-I
Ethics Media Criticism
MA Public Relations Subjects Semester II
Public Relations Campaigns Research in Public Relations- II 
New Media and Technologies in Public Relations Media Laws 
MA Public Relations Subjects Semester III
Public Relations in the Private and Public Sectors Role of Finance in Public Relations
Media Management Media Advocacy 
MA Public Relations Subjects Semester IV
Dissertation -

Note: The information is sourced from external sources and may vary.

PG Diploma in Public Relations Syllabus

Diploma courses for Public Relations are offered at various levels, including UG Diploma, PG Diploma, and After 10th Diploma. The following table contains the PG Diploma in Public Relations syllabus for candidates' reference:

PG Diploma in Public Relations Subjects Semester I
Communication Theories, Concepts, and Processes Marketing
Advertising: Principles, Concepts and Management Public Relations & Corporate Communication
Advertising, Marketing, and PR Research -
PG Diploma in Public Relations Subjects Semester II
Creativity and Campaign Planning Government and Public Service Communication
Media Planning New Media: Concepts and Applications
Production Techniques & Methods Internship

Note: The information is sourced from external sources and may vary.

Suggested links for PR Courses:

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Certificate in Public Relations Syllabus

Certificate programs are short-term courses offering specialized training in a field. Here's an overview of the subjects covered in a Certificate in Public Relations program:

Certificate in Public Relations Subjects
Introduction to Public Relations (PR) Public Relations Techniques
Public Relations Strategies Digital and Social Media in PR
Media Relations and Journalism Crisis Management

Note: The information is sourced from external sources and may vary.

 

Q:   What is the difference between corporate communication and public relations?
A:
Hello Lanry, These two are very similar, nevertheless, Corporate Communications is a broader term. It consists of all communication issued by the organisation to its stakeholders both internal and external, I.e ranging from employees & shareholders to media, industry & the public. Corporate communications includes different types of communication including advertising and public relations. Public Relations involves monitoring and assessing public attitudes and maintaining mutual relations and understanding between an organisation and its public. Public includes government, shareholders, employees, consumers and media. Public Relations ensures internal solidarity in the company by maintaining unambiguous communications network between the management and employees. Its first aim is to improve channels of communication and to establish better ways of setting up a two way flow of information and understanding.
Q:   How many subjects are there in IIMC Delhi PG Diploma course in Advertising and Public Relations?
A:

IIMC Delhi PG Diploma in Advertising and Public Relations course include theory and practical examinations. The weightage differs for both type of examinations. Moreover, there are 10 subjects incuded in the course curriculum as mentioned below:

  1. Marketing
  2. Communication Theories Concepts and Process
  3. Media Planning
  4. Advertising: Principles, Concepts and Management
  5. Creativity and Campaign Planning
  6. Public Relations and Corporate Communication
  7. Government and Public Service Communication
  8. New Media: Concepts and Applications
  9. Production Techniques and Methods
  10. Advertising, Marketing, and PR Research
Q:   Can anyone suggest a good part time course in public relations.
A:
Courses on public relation can be of certification or Diploma. A Bachelor degree in communication is another option. These courses can be done distance or regular. Few option could be - - online PG Diploma course from MICA - PG Diploma courses like corporate communication from Symbosis distance learning - distance courses in communication & PR by Madras University, Anamalia, Kurushetra, IGNOU.

Online Public Relations Courses

The significant degree of flexibility offered by online Public Relations programs enables students to access course materials and lectures whenever it is most convenient for them. Those who have obligations such as employment or other commitments will particularly like this flexibility. Numerous online BJMC programs provide a selection of electives and specializations, enabling students to customize their education to fit their unique interests and professional aspirations.

Students can have a look at the table below to know online Public Relations Courses:

Course Name

Course Provider

Tuition Fee
ACPAMPR MICA INR 1.3 Lakh
M.A. in Public Relations IDOL Mumbai University INR 30,833
Advanced Certificate Program in Brand Communication Management MICA INR 1.01 lakh
PG Diploma in Public Relations, Advertising and Marketing  New Delhi YMCA INR 1.17 Lakh
Certificate in Advertising and Public Relations (CPR) Welingkar Mumbai INR 17,700

Note: The information is sourced from the official/counselling body of the institute/exam.

Suggested links for PR Courses:

Online Public Relations Courses & Certifications

Free Online Courses and Certifications

How to choose an Online Course

 

Q:   Which is the most affordable Online Public Relations college in India?
A:

Online Public Relations colleges are generally lower-cost than the regular ones. Here are some of the most affordable Online Public Relations college options in India:

Online Public Relations CollegesTuition Fee
Nalanda Open UniversityINR 7,200
Welingkar MumbaiINR 17,700
Xaviers Institute of Business Management StudiesINR 6,900
MKU DDEINR 6,000

Note: The information is sourced from the official/counselling body of the institute/exam.

Q:   Can I pursue MA in Public Relations online?
A:

Of course, here are some popular Online colleges offering MA in Public Relations: 

Online PR CollegesTuition Fee
IDOL Mumbai UniversityINR 30,830
GeorgetownINR 39.41 Lakh
The Global Open UniversityINR 28,150

Note: The information is sourced from the official/counselling body of the institute/exam.

Best Public Relations Colleges in India

Public Relations (PR) colleges in India help students improve their communication skills, strategic thinking, and media relations knowledge. They prepare people to negotiate the ever-changing landscapes of reputation management, crisis communication, and brand building. Various mass communication colleges offer a specialized course in Public Relations. Some of the popular colleges are tabulated below.

Best Government Colleges for Public Relations Courses

More than 50 government colleges in India offer Public Relations courses at various levels. Here are some top options among them offering UG-level degree courses:

Best Government Colleges Course Fees
Chaudhary Ranbir Singh University INR 25,220
Rashtrasant Tukadoji Maharaj Nagpur University INR 30,400
Kushabhau Thakre Patrakarita Avam Jansanchar Vishwavidyalaya INR 33,040
Gurugram University INR 36,000
MCNUJC Bhopal INR 51,150 - INR 1.02 Lakh
Bangalore University INR 54,500
Gujarat University INR 1 Lakh
Devi Ahilya Vishwavidyalaya INR 1.98 Lakh
Garware Institute of Career Education and Development INR 4.23 Lakh - 4.9 Lakh

Note: The information is sourced from the official/counselling body of the institute/exam.

Top picks on Public Relations Courses:

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Best Private Colleges for Public Relations Courses

More than 100 private colleges in India offer Public Relations courses at various levels. Here are some top options among them offering UG-level degree courses:

Best Private Colleges Course Fees
Loyola College INR 60,260
Jagran Lakecity University INR 1.5 Lakh - 3.1 Lakh
St. Joseph’s University INR 2.75 Lakh
The Heritage Academy INR 3 Lakh - 4 Lakh
The Delhi School of Communication INR 3 Lakh
Xavier School of Communications INR 3.2 Lakh
Amity School of Communication INR 5.4 Lakh
Chandigarh University (CU) INR 6.3 Lakh
Bennett University INR 9.21 Lakh - 18.8 Lakh
Symbiosis Institute of Media and Communication INR 13 Lakh

Note: The information is sourced from the official/counselling body of the institute/exam.

 

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Q:   Which are the popular government colleges for Public Relations courses?
A:

Some of the best government colleges offering Public Relations courses are listed below: 

Q:   Can a BTech student apply for diploma in public relations?
A:
The eligibility criteria of Diploma in Public Relations & Corporate Communication is given below: Eligibility criteria: Anyone who is a graduate in Arts, Science, Mass Media, Commerce, etc. Therefore, you can apply here for the asked course.
Q:   Which are the top colleges for public relations in India?
A:
Hi! The PR industry has become one of the most competitive and rewarding career avenue. Though there is growth, there is also lack of skilled professionals, which makes the career a pool of opportunities for newcomers who have polished soft skills and experience. Please refer to this link to find a list of top colleges offering PR course in India https://www.shiksha.com/mass-communication-media/articles/top-5-colleges-offering-pr-courses-in-india-blogId-11019.
Q:   Which are the best colleges in Mumbai, Ahmedabad and Bangalore for a post graduate course in public relations?
A:
St Xavier's Institute of Communications, Mumbai MICA, Ahmedabad University of Mumbai, Mumbai Department of Media Studies, Christ University, Bengaluru School of Communication, Manipal University
Q:   What are the career prospects in India and abroad for Diploma in public relations?
A:
A Diploma in Public Relations (Ideally a Post Graduate Diploma) shall help in getting Good Jobs through added Skills of Communication Skills, Interpersonal Skills, Corporate Communication. Public Relations is much in demand as there are mandatory departments in all multinational companies as well as in small enterprises, even Universities and PSUs have these departments. It is always better to have the academic credential to claim a good job. The guiding paragraph is as under: Public Relations Management and Corporate Communication are the rising domains of careers because the corporates are finding it tough to reach the world without skilled professionals who make the best of communication. The hiring is not just restricted to the offering by the Information and Public Relation Department. Any ministry or department that is dealing with people, has a need for someone with a Master's degree in mass communication/public relations, etc. These jobs are offered for the role of Public Relations Officer and have ample scope for the eligible people. ABROAD: Corporate Communication and ADV/PR Management is one of the preferred domains in Mass Media abroad. The PR Agencies have lot to do there and have an active role in Media.

Popular Private Public Relations Colleges in India

1 Course
16 L

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50 K
2 Courses
3.4 L - 5.6 L
3.5 LPA
1 Course
3 L
3.19 L
30 K - 5 L
3.0

#21 Outlook

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Public Relations: Salary, Job Profiles, Career Scope, & Top Recruiters

Graduates who have received training in political public relations have the chance to work in a variety of industries, including industrial public relations and some corporate communications. The private sector, agricultural public affairs, education, media, and media relations are all covered by several professional specialties.

Public Relations Job Profiles with Salaries

Listed below are some job profiles that which majority of aspirants pursue after completing their graduation in the PR Career :

Job Profiles

Job Description

Average Salary

PR Officers

People in such a job profile are expected to use any form of media and communication to build, maintain, and manage the reputation of their clients.

INR 2.8 LPA

Account Planners

People working in such a job profile are responsible for managing one or more client groups. 

INR 8.3 LPA

PR Executives

People in this job profile manage the information that is communicated between organizations or individuals and the general public. 

INR 3.5 LPA

PR Managers

People in this job profile need to identify their main client groups as well as audiences and thereafter determine the best way to communicate with them. 

INR 7.2 LPA

Note: The salary information is taken from ambitionbox.com.

Don't Miss these on PR Courses:

Career Guidance for Public Relations Officer: Eligibility, Roles, Responsibilities & Top Recruiters

Popular Mass Communication Job Profiles, Roles & Top Recruiters

Top Companies that hire Mass Communication Graduates

Public Relations Top Recruiters

In India, several recruiting firms and agencies specialize in or have strong divisions for public relations (PR) roles. Here are some top recruiting firms and agencies known for their expertise in PR roles:

Public Relations Top Recruiters
Ogilvy Adfactors PR Google
McKinsey & Company BCW Global Reliance Industries
Thomson Reuters Unilever Edelman
MSL Group Gartner Nestle

Note: The information is sourced from external websites and may vary.

 

Q:   Which are the job profiles available after completing a Public Relations course?
A:

Candidates can work as a Public Relations Officer, Director of External Affairs, Events Executive, Public Relations Manager, etc. Students can have a look at the table below to know the salaries at different job profiles:

Job Profiles

Average Salary 

PR Officer

INR 4-5 lakh

Account Planner

INR 5-6 lakh

PR Executives

INR 6-7 lakh

PR Managers

INR 5-8 lakh

PR Officers

INR 7-9 lakh

 

Q:   What is the career scope in public relations? What is the pay scale offered to freshers and experienced in the same?
A:
Job Prospect: Job opportunities for public relations professionals are very assuring in various industries if the applicants have excellent communication skills and convincing abilities. Advertising agencies and Marketing companies are constantly on the lookout for PR professionals. Several PR professionals pursue a course in photography or visual communication along with their PR course and get placed with filmmaking agencies in Mumbai. The job prospects in India are bright. Companies such as Balaji Telefilms, Mukta Arts and other agencies usually display the openings for creative heads and creative advertisement professionals on the popular jobsites. Pay Packet The pay package for a beginner in PR can vary from Rs 15,000 and above depending on the skill set and education. If you are joining a corporate company as Personal Secretary to CEO, you may earn anywhere in between Rs 2 lacs to 3 lacs per annum for your first job. If you are joining an advertising and marketing company as a communications professional, you may earn about 2.5 lacs and above as a fresher. On the other hand, if you apply to a News channel or a TV channel as an anchor or newsreader, you can expect greater salaries of Rs 30,000 and above. However, for media jobs, you need to be willing to work in various shifts and travel places as well. If you apply for a marketing position with an IT company as a technical communication or corporate communication professional, you can expect a starting salary of Rs 15,000 and above. You may try venturing into sales or business development positions as well! All you need is excellent communication and selling skills. The opportunities are simply limitless.
Q:   How to become a public relations officer and what are the job opportunities in the public and the private sector?
A:
Dear Divya, As you have not mentioned your educational qualification, I would suggest, if you are a graduate, then opt for a good mass communication college/university and then pursue your post graduation in Public Relations to become an expert in the field. After the course , you may apply for some PR agencies or can work as a corporate communication manager for the firms. For public sector, you me also apply in Ministry of Information and Broadcasting. Hope this information helps. Please feel free to revert. Click on the thumbs up or mark it as the best, if you found this useful. Wish You Luck!
Q:   Who is a public relations manager?
A:
Hi Adhiraj, Before understanding public relation manager, let me tell you a brief description of what public relation is? As the name clarifies, public relation means to make good relations with the public. Every organization (public / private / government / individual / organizations) needs someone who can manage their relations with the customers, consumers, employees, financiers/investors, media persons or who can maintain their good will and positive image in the market. So for that specific role they need a person who can carry out this work smoothly. That person is called public relation manager/public relation officer/PR person or in short PR/PRO. PR person has a biggest role of carrying an organizations image and maintaining its goodwill among the people. One who want to be a PR Officers, must have a good command over the language (both English & Hindi), frank, a good communicator, problem solver, decision maker etc.

FAQs on Public Relations

Here are some important questions related to a Public Relations (PR) Course:

Q:   What qualities and skills should one possess to become a public relations officer?
A:

The kind of skills and traits needed to build a career in the field of Public Relations are given below:

Public Relations Skills

Good Communication Skills

Understanding

Practical

Logical

Reasonable

Helpful

Enthusiastic

Hard Working

Interpretative

Observant

Pragmatic

Interested

Q:   What are the duties of a Public Relations Officer?
A:

The main responsibilities of a public relations officer includes preparing publicity campaigns and organizing various events and press conferences to maintain a favorable image of his client. A career in public relations helps companies and groups manage their image and create enduring connections with the public. 

There are various types of PR that exist such as Media Relations. Investor Relations, Community Relations, Internal Relations, Customer Relations, Marketing Relations etc. As a public relations specialist, you interact with clients and customers to maintain a friendly and reliable relationship between the business and its market. 

Q:   What is the difference between advertising and public relation?
A:

In the world of communication, advertising and public relations (PR) play distinct but complimentary functions. Advertising is a paid advertising strategy used to promote products, services, or brands. On the other hand, Public relations works in the field of earned media, focusing on the development and maintenance of a positive reputation for a company, individual, or cause. 

Points of Difference

Advertising

Public Relations (PR)

Purpose

To promote a product, service, or brand

To build and maintain a positive reputation, manage relationships, and create a favorable image for an organization, individual, or cause.

Control 

Advertisers have complete control over the message and its placement.

PR professionals have less control over media coverage and rely on earned media (coverage gained through promotional efforts rather than paid advertising).

Paid/Unpaid

Paid communication

Generally unpaid (focuses on earned media, although there are paid PR services).

Credibility

Often perceived as less credible due to the paid nature of the message.

Typically seen as more credible because it relies on third-party validation, such as media coverage.

Format

Specific formats like print, radio, TV, online ads

Varied formats, including press releases, media events, social media, and community relations.

Audience

Narrowly focused on target consumers or audiences.

Targets a broader audience, including media, employees, investors, and the public.

Q:   Which stream is better among advertising and public relation in MBA?
A:
There is no comparison of these two fields, as both of them are very different. Taking up advertisement will lead to a career as a copy writer or an advertisement maker, whereas, taking up public relations will lead to a field where you will be in touch with journalists to get your news broadcasted in different media channels.
Q:   Can you tell me about Masters in public relations?
A:
In order to make a mark in the public relations (PR) industry, one needs to be a jack of all trades. Some of the key skills to performing well in this profession are to have good communication skills. Apart from this, one should be good at researching and writing, that is, their grammar and vocabulary should be adequate and they should be able to write a range of content (eg: essays, presentations, briefings etc.). Further, a PR person cannot succeed if he/she isn't creative because this is one thing that will help him sale through in tough situations. Refer to the link below for more details: https://www.shiksha.com/mass-communication-media/articles/top-5-colleges-offering-pr-courses-in-india-blogId-11019
Q:   What is the career scope in public relations? What is the pay scale offered to freshers and experienced in the same?
A:
Job Prospect: Job opportunities for public relations professionals are very assuring in various industries if the applicants have excellent communication skills and convincing abilities. Advertising agencies and Marketing companies are constantly on the lookout for PR professionals. Several PR professionals pursue a course in photography or visual communication along with their PR course and get placed with filmmaking agencies in Mumbai. The job prospects in India are bright. Companies such as Balaji Telefilms, Mukta Arts and other agencies usually display the openings for creative heads and creative advertisement professionals on the popular jobsites. Pay Packet The pay package for a beginner in PR can vary from Rs 15,000 and above depending on the skill set and education. If you are joining a corporate company as Personal Secretary to CEO, you may earn anywhere in between Rs 2 lacs to 3 lacs per annum for your first job. If you are joining an advertising and marketing company as a communications professional, you may earn about 2.5 lacs and above as a fresher. On the other hand, if you apply to a News channel or a TV channel as an anchor or newsreader, you can expect greater salaries of Rs 30,000 and above. However, for media jobs, you need to be willing to work in various shifts and travel places as well. If you apply for a marketing position with an IT company as a technical communication or corporate communication professional, you can expect a starting salary of Rs 15,000 and above. You may try venturing into sales or business development positions as well! All you need is excellent communication and selling skills. The opportunities are simply limitless.
Q:   Why is Public Relations important?
A:

It is Public Relations that ensure having a good image in an organisation or in a person or a brand; it can be used to facilitate trust, effectively communicate well, and manage the media as well as the stakeholders with the public. Crisis management, product or service introduction, and brand establishment identity are other areas in which PR plays a significant role. Goodwill and influence are part of PR in shaping public opinion. It increases a business or an individual's reputation and also adds to success.

PR-eth is vital. It is so much for an organization, an individual, or even a brand that will help build and sustain a positive image; it has given quite a diverse role in terms of establishing trust and effective communication as well as managing one's media, stakeholder relationship with the public. PR has an equally significant part in crisis management, product or service launch, and establishment of a strong brand identity. PR is thus beneficial for enhancing the reputation and success of businesses or individuals through goodwill and influence in public opinion.

Q:   Which are the popular courses in Public Relations?
A:

Popular courses in Public Relations include:

 

- *Undergraduate Courses*:

    - _BJMC (Bachelor of Journalism and Mass Communication)_

    - _BA (Hons) in Advertising and Public Relations_

    - _BBA in Event Management and Public Relations_

    - _BA in Journalism and Mass Communication_

 

- *Postgraduate Courses*:

    - _MJMC (Master of Journalism and Mass Communication)_

    - _MA in Public Relations and Advertising_

    - _PG Diploma in Public Relations_

    - _MBA in Communication Management_

 

- *Diploma and Certificate Courses*:

    - _Diploma in Event Management and PR_

    - _Diploma in Public Relation and Event_

    - _Certificate Program in Advertising and Public Relations_

    - _Certificate in Event management and Public Relations_

Q:   What is the objective of Public Relations course?
A:

The primary goal of public relations courses is to inform the public, the media, potential customers, sponsors, investors, employees, and other interested parties so that they would form a favorable opinion of the business, its leadership, products, or policy choices.

Press releases, internet content, and marketing are the main methods used by public relations to promote independent media. Marketing campaigns are created and carried out by students as part of public relations courses. The free dissemination of media information is covered in the public relations course, and it is supported by press releases, editorial content, and advertising for the same.

Q:   Why should I pursue a Public Relations course?
A:

Students learn how to effectively engage with journalists, pitch stories, and manage media queries.

  • Learn how to handle and manage crises while protecting the reputation of individuals or organizations.
  • Learn how to construct and maintain a brand's reputation, as well as how to create positive public opinions and deal with challenges.
  • PR Courses enable opportunities for networking: Connect with industry professionals, academics, and classmates to broaden your career network.
  • Public Relations courses enable students to gain professional knowledge and useful skills in customer management, media communication, and ethical practice by studying public relations.
  • The courses are pursued by students who want to enhance their skills in public speaking, preparing speeches and scripts, recognizing the mindset of the listener, promoting valuable knowledge, and trying to simplify technical aspects.
Q:   Are there any specializations or types available in Public Relations field?
A:

Public Relations (PR) courses come in various types, catering to different levels of expertise and specific areas within the field. Students can pursue Public Relations courses in the following specializations. Consider your career ambitions, the specific areas of PR you are interested in, and your present degree of experience while selecting a PR course. There are courses available to meet your needs, whether you are a novice or an established expert.

They can choose the course as per the area in which they wish to specialize:

Type of PR

Description

Media Relations

The PR has to have good contacts with the media channels and reporters who act as their content source and promoter. 

Investor Relations

The PR's job is to handle investors' events by releasing financial reports, media inquiries and complaints.

Community Relations

The PR has to ensure that the brand image is positive and in the good books of the public by hosting events and campaigns.

Internal Relations

The PR deals with the employees of an organisation by cooperating with them during launches, events, reminders and projects.

Customer Relations

A PR has to handle the relations with the Public by conducting surveys and projects to get feedback from the customers, know their attitude towards the brand and how the brand can be improved for their liking.

Marketing Relations

PRs have to assist the marketing team and salesmen in relation to the product launch, the campaigns, how to promote brand awareness, image and positioning.

Note: The information is sourced from external sources and may vary.

Q:   What are the career prospects in India and abroad for Diploma in public relations?
A:
A Diploma in Public Relations (Ideally a Post Graduate Diploma) shall help in getting Good Jobs through added Skills of Communication Skills, Interpersonal Skills, Corporate Communication. Public Relations is much in demand as there are mandatory departments in all multinational companies as well as in small enterprises, even Universities and PSUs have these departments. It is always better to have the academic credential to claim a good job. The guiding paragraph is as under: Public Relations Management and Corporate Communication are the rising domains of careers because the corporates are finding it tough to reach the world without skilled professionals who make the best of communication. The hiring is not just restricted to the offering by the Information and Public Relation Department. Any ministry or department that is dealing with people, has a need for someone with a Master's degree in mass communication/public relations, etc. These jobs are offered for the role of Public Relations Officer and have ample scope for the eligible people. ABROAD: Corporate Communication and ADV/PR Management is one of the preferred domains in Mass Media abroad. The PR Agencies have lot to do there and have an active role in Media.
Q:   Is there any help from the Indian government for students who wants to study abroad?
A:
Hi, There are scholarships by MHRD but they only entertain those scholarships offered by the foreign countries under cultural exchange programmes and other programmes. These scholarships are based on merit and you must be a good student overall. Also, most scholarships are for PG level studies. You should look at this link: http://mhrd.gov.in/scholarships-education-loan-2 Abroad universities also offer scholarships on merit basis. You can visit university’s websites for financial aid information.
Q:   What should I do to pursue MA in public relations?
A:
For M.A in public relations, you need to have a Bachelors degree. The graduation certificate or the Bachelor level degree should be from the a well-recognised institute or university of India.
Q:   Can I pursue MA in Public Administration course in online mode?
A:

Yes, there are many national and international colleges that provide online learning and course degree for MA Public Administration course.

Some of the best online MA Public Administration colleges around the world along with their course fee are -

MA Public Administration Online Courses

Average Course Fee

Dr. M. G. R. Educational and Research Institute Online Course

INR 1 Lakh

University of Birmingham Online Course

INR 15.17 Lakh

University of York Online Course

INR 10.56 Lakh

Kent State University Online Course

INR 20.59 Lakh

Fort Hays State University Online Course

INR 6.49 Lakh

 Disclaimer: The information provided in the above table is taken from external sources and can vary.

Popular Public Relations Specializations

Following are the most popular Public Relations Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

Popular Public Relations UG Courses

Following are the most popular Public Relations UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular Public Relations PG Courses

Following are the most popular Public Relations PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

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Answered 18 hours ago

One can apply for a PR in Ireland only after living in the country continuously for a period of 5 years. It is considered that getting a PR in Ireland is easier for qualified professionals. On receiving a PR in Ireland, one can live and work in the country without restrictions. You even stand a chan

...Read more

A

Atul Mishra

Beginner-Level 1

Answered a week ago

To apply for a PR in Netherlands, international students must satisfy the eligibility requirements listed below:

  • Possess a valid passport 
  • A character certificate & health certificate, with no serious health issues
  • Clear the Tuberculosis (TB) testing (mandatory on arrival in Netherlands) 
  • Inidividuals o

...Read more

A

Akash Gaur

Contributor-Level 10

Answered a week ago

International students can apply for a PR in Netherlands by following the process mentioned below:

  • Install the DigiD app on your mobile phone or sign up on its official website 
  • Fill the PR application, provide all essential information & the necessary documents 
  • The documents can be submitted in the P

...Read more

A

Akash Gaur

Contributor-Level 10

Answered a month ago

Yes, IELTS is required for Canada Permanent Residency (PR), if you are applying through Express entry or PNP. However, IELTS is not the only exam for this.  TCF Canada, PTE Core, and CELPIP general are some good alternatives of IELTS exam for Canadian PR.

V

Virajita Kumari

Contributor-Level 6

Answered 2 months ago

Yes, international students pursuing their higher studies from an US-based institution can go on to attain permanent residency (PR), also called a green card, in the United States.

To obtain a green card, students studying on an F1 visa (student visa), have to apply for an OPT or STEM OPT Extension

...Read more

A

Akash Gaur

Contributor-Level 10

Answered 2 months ago

For New Zealand Permanent Residency (PR), the principal applicant typically needs an overall IELTS score of at least 6.5 in the General or Academic module. Partners and children included in the application usually need a minimum score of 5.0.

R

Raushan Kumar

Contributor-Level 10

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