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University of Colorado Boulder - Text Marketing Analytics Specialization 

  • Offered byCoursera
  • Public/Government Institute

Text Marketing Analytics Specialization
 at 
Coursera 
Overview

Duration

4 months

Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Text Marketing Analytics Specialization
Table of contents
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Text Marketing Analytics Specialization
 at 
Coursera 
Highlights

  • Earn a Certificate upon completion
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Text Marketing Analytics Specialization
 at 
Coursera 
Course details

Skills you will learn
MarketingPythonAdvertisingData Science
More about this course
  • Marketing data are complex and have dimensions that make analysis difficult
  • This specialization tackles advanced advertising and marketing analytics through three advanced methods aimed at solving these problems: text classification, text topic modeling, and semantic network analysis
  • Each key area involves a deep dive into the leading computer science methods aimed at solving these methods using Python
  • This specialization can be taken for academic credit as part of CU Boulder's Master of Science in Data Science (MS-DS) degree offered on the Coursera platform

Text Marketing Analytics Specialization
 at 
Coursera 
Curriculum

Supervised Text Classification for Marketing Analytics

Unsupervised Text Classification for Marketing Analytics

Network Analysis for Marketing Analytics

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