The 4 A's of Marketing with Jagdish Sheth Specialization

The 4 A's of Marketing with Jagdish Sheth Specialization
at
Coursera
Overview

The Customer Perspective on Marketing. Master a New Marketing Framework that Centers on Value Creation and the Customer

Table of content

Earn a Certificate upon completion
Skills -Marketing,Marketing Strategy,Business Strategy,Customer,Business,Understand that product knowledge is as important as a brand knowledge,Understand how to think like a customer and put yourself in their shoes,Understand how the 4A’s of marketing can be used as a segmentation tool,Understand the multiplicative relationship between all 4A’s of marketing,Understand the importance of focusing on accessibility and acceptability to unlock market value,Harness user-generated content,Understand the side effects of social media on brand reputation

Skills you will learn

More about this course

This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective.
Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through why the 4 A's of marketing are more relevant in today's world of social media, technology, and emerging markets.
Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your marketing to be more global and customer-centric.
Applied Learning Project
Learners will learn why the 4 A's of Marketing are becoming more relevant to the field than the 4 P's of Marketing. They will address marketing challenges caused by emerging markets, technology, public perception of marketing, and social media posed by Professor Sheth in order to put what they have learned into real world scenarios.