The Business of Product Management I
- Offered byCoursera
- Public/Government Institute
The Business of Product Management I at Coursera Overview
Duration | 15 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
The Business of Product Management I at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 1 of 4 in the Real-World Product Management Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 15 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
The Business of Product Management I at Coursera Course details
- Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Mint Mobile, Juicero, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
- Featuring NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product; WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services; ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel; and AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter.
The Business of Product Management I at Coursera Curriculum
Insist on the Highest Standards
Let's Get Started!
Why PMs are Mini-CEOs
PM Titles and Salaries
PM Career Ladders
Wayne Duso 1 The Amazon PM Difference
Wayne Duso 2 How Amazon Selects Its PMs
Wayne Duso 3 Senior Roles for PMs
Optional: Follow Nancy and AWIP
Required: Elad Gil on What PMs Do and Which Ones Do Well
You, this Specialization, and the PM Industry
Customer Obsession
Customer Personas vs. Market Segmentation
PM a Bank's Credit Card Product
Parting Thought
Making Sense of Product Sense
The Customer Acquisition Journey: AIDA
The Post-Acquisition Journey
Parting Thought
When Buyer ? User
Making B2B Sales
PM a Bank Pursuing High-Income Clientele
PM an International Hotel Brand
Buyers, Users, B2B
Ownership
Intro to PRDs Part 1
Intro to PRDs Part 2
PRD Number 2
Parting Thought
Intro to PRs
Wrapping Up PRs
Intro to FAQs
Parting Thought
Optional: Original Amazon Detective PR/FAQ
Bar Raise Product Hunt's PRD
Bar Raise eMoov.co.uk's Press Release
Think Big
Achieve Your Product-Market Fit
Refine Your Go-To-Market Strategy
Meet TAM, SAM, and SOM
Practice Sizing a Market
Compete with Competitive Intelligence
BLUE vs. Samson Microphones
Competitive Moats
Arum Kang 1 Coffee Meets Bagel on Shark Tank
Arum Kang 2 Turning Down $30M from Mark Cuban
Arum Kang 3 Advice for New + Current PMs
Amir Movafaghi 1 Intro
Amir Movafaghi 2 Twitter, Mixpanel Competitive Advantage
Amir Movafaghi 3 Desirable Traits of PMs
Reflect & Review
Review Your Experience for Nancy & AWIP
Assess Dropbox's MVP
Size Eventbrite's Market
Competitive Analysis Basics
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?