University of Colorado Boulder - The Nuts and Bolts of Public Relations
- Offered byCoursera
- Public/Government Institute
The Nuts and Bolts of Public Relations at Coursera Overview
The Nuts and Bolts of Public Relations
at Coursera
Duration | 4 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
The Nuts and Bolts of Public Relations
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
The Nuts and Bolts of Public Relations at Coursera Highlights
The Nuts and Bolts of Public Relations
at Coursera
- Flexible deadlines Reset deadlines in accordance to your schedule. Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule Course 3 of 3 in the Introduction to Public Relations and the Media Specialization
The Nuts and Bolts of Public Relations at Coursera Course details
The Nuts and Bolts of Public Relations
at Coursera
Skills you will learn
More about this course
- In this course, you will learn how to create the necessary collateral related to doing public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your companys story. Its important that all collateral stay on message and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we will talk through some tricks to building these relationships. Lastly, we will talk about social media influencers and if working with influencers is the right tactic for your communication goals.
The Nuts and Bolts of Public Relations at Coursera Curriculum
The Nuts and Bolts of Public Relations
at Coursera
Writing the Press Release
Introduction to the Nuts and Bolts of PR
Introduction to Week 1
Inverted Pyramid
Writing the Press Release
Associated Press Style
What is news?
The Inverted Pyramid Structure
Pitching Stories
Introduction to Week 2
What is a pitch?
Writing the Pitch
Pitching Journalists
Staying ?On Message?
Introduction to Week 3
It All Matters in PR
PESO Model
Strategic Communication
Influencers
Introduction to Week 4
Influencers
Identifying and Vetting Influencers
Specialization Wrap Up
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