Digital Marketing Expert 

Module 1: Digital Marketing, Web Content Creation & AI

Significance of digital marketing and how does it different from traditional marketing

Become familiar with the digital marketing process

Designing web banners and ads using Adobe Photoshop

Working with online quick tools like Canva

Understanding website structure with the help of HTML & CSS

Website planning and development with the help of popular CMS WordPress

Incorporating Artificial Intelligence (AI) Tools in Digital Marketing

Module 2: Video Editing for Digital Marketing

Understand the fundamentals of video editing

Learn how to use Adobe Premiere Pro for video editing

Develop skills to create professional-quality marketing videos

Integrate video content into digital marketing strategies

Module 3: On-Page and Off-Page SEO

How do search engines work

Significance of SEO in today’s era

Keyword planning and analysis using various tools

On-page SEO strategies

Off-page SEO strategies

Module 4: Email Marketing

Introduction and significance of email marketing

Creating contacts and designing campaigns using Mail Chimp

Building forms Monitoring the campaigns

Working with atomization

Module 5: PPC Advertising using Google Ads

Intro to PPC advertising

Understanding the workspace of Google Ads

Types of bidding strategies

Different types of campaign creation using Google Ads

Module 6: Social Media Optimization & Marketing

Significance of Social media marketing

Working on Facebook marketing and its various ad formats

Understanding Twitter marketing basics

Learn about LinkedIn marketing

Module 7: Google Analytics

You will learn how to use Google Analytics as a monitoring and analysis tool for your SEO and marketing strategies