Hootsuite Academy Reviews on Courses, Pricing, Features & Career Impact

Subscribing to Hootsuite Academy is free, and it is required to access the courses. Let’s see the top reasons for choosing it to improve social media skills that brings business results.

1. Any career aspirant looking for making a mark in social media marketing or new user of the platform will benefit from Hootsuite Academy training and certification. The courses are designed to cover its ecosystem, while imparting knowledge on the latest best practices.
2. The credentials from Hootsuite Academy are recognised the world over, precisely in 175+ countries where Hootsuite is the platform of choice for social media management.
3. Hootsuite Academy certifications, be it, foundational or advanced, demonstrate hands-on experience in managing and improving social media accounts.
4. Hootsuite Academy courses are not too general in their scope. Meaning, they are not just conceptual or theoretical. While the training is mostly tool-focused, the topics cover the latest trends that could be better capitalised with effective social media strategies. You can also check out the guide to creating a social media strategy.
5. All of Hootsuite Academy social media marketing training is delivered by industry-expert instructors, and all learnings are based on real-life scenarios.

The best parts and limitations listed below come from the various Hootsuite Academy reviews available on forums and the internet. We have compiled them to give you an unprejudiced view.

Pros of Hootsuite Academy

• The learning experience is a seamless and straightforward integration with the Hootsuite social media management platform and social media concepts.
• Obtain industry-recognized certifications from expert-led courses that are specifically designed for social media management.
• Perfect for a diverse range of learners, from total newcomers to experienced pros.

Cons of Hootsuite Academy

• The features of Hootsuite Academy's learning management system are somewhat limited compared to dedicated LMS platforms. It lacks advanced functionalities like AI-driven learning support, like Coursera’s, with detailed progress analytics.
• The price for individual certifications can vary widely, from $99 to $999 USD, which can be too expensive and narrower in scope as compared to HubSpot Academy or CXL.
• While the certifications are acknowledged in the industry, they don’t carry academic accreditation.
• The emphasis is primarily on social media management, rather than offering a broader marketing education.

All three platforms below offer a good number of social media marketing courses online. You can have a look at how Hootsuite differentiates itself broadly.