BA in Marketing at Edinburgh Napier University Overview
BA in Marketing
at Edinburgh Napier University
Build on your previous business-related skills on this online course, preparing you for a career in the dynamic business environment
Duration | 24 months |
Total fee | ₹4.78 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Degree |
BA in Marketing
Table of contents
BA in Marketing at Edinburgh Napier University Highlights
BA in Marketing
at Edinburgh Napier University
- Earn a degree from Edinburgh Napier University
- Learn from expert faculty
- Financial aid available
BA in Marketing at Edinburgh Napier University Course details
BA in Marketing
at Edinburgh Napier University
Skills you will learn
Who should do this course?
- High school graduates or individuals with equivalent qualifications seeking foundational knowledge and skills in marketing
What are the course deliverables?
- Grasp the core concepts of marketing, including the marketing mix (4Ps), the marketing concept, segmentation, targeting, positioning, and branding
- Understand the psychological, social, and cultural factors that influence consumer decision-making
- Be proficient in conducting market research using quantitative and qualitative methods to gather and analyze market data
- Employ data analysis tools and techniques to measure marketing performance, optimize campaigns, and gain insights into customer behavior
More about this course
- Our BA Business Management with Marketing top-up course provides you with a broad foundation in business and helps you develop skills across a number of business disciplines to complement your previous studies and prepare for a career in business
- This top-up course is delivered fully online (part-time) meaning you can study at a pace and place that suits you. It is particularly aimed at those who already have a broad business-related HND, associate degree or equivalent
BA in Marketing at Edinburgh Napier University Curriculum
BA in Marketing
at Edinburgh Napier University
Trimester 1
Organizational Change Management
Strategic Management in a Global Context
Trimester 2
Direct and Digital Marketing
International Business
Trimester 3
International Marketing
Leadership in Organisations
BA in Marketing at Edinburgh Napier University Entry Requirements
BA in Marketing
at Edinburgh Napier University
PTE
- No specific cutoff mentioned
Other eligibility criteria
- Education: Higher Secondary Certificate with overall 60% or above in the Intermediate (10+2) exam
- IELTS-6.0
- TOFEL-80
Conditional Offer
- Yes
- PG Conditional offer:- Applicants have been made an offer to study their course of choice but they still have to provide documentation to show they meet the conditions of the offer before they can receive an unconditional offer
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BA in Marketing at Edinburgh Napier University Contact Information
BA in Marketing
at Edinburgh Napier University
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