BA in Marketing at Edinburgh Napier University Overview
BA in Marketing
at Edinburgh Napier University
Build on your previous business-related skills on this online course, preparing you for a career in the dynamic business environment
Duration | 24 months |
Total fee | ₹4.78 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Degree |
BA in Marketing
Table of contents
BA in Marketing at Edinburgh Napier University Highlights
BA in Marketing
at Edinburgh Napier University
- Earn a degree from Edinburgh Napier University
- Learn from expert faculty
- Financial aid available
BA in Marketing at Edinburgh Napier University Course details
BA in Marketing
at Edinburgh Napier University
Skills you will learn
Who should do this course?
- High school graduates or individuals with equivalent qualifications seeking foundational knowledge and skills in marketing
What are the course deliverables?
- Grasp the core concepts of marketing, including the marketing mix (4Ps), the marketing concept, segmentation, targeting, positioning, and branding
- Understand the psychological, social, and cultural factors that influence consumer decision-making
- Be proficient in conducting market research using quantitative and qualitative methods to gather and analyze market data
- Employ data analysis tools and techniques to measure marketing performance, optimize campaigns, and gain insights into customer behavior
More about this course
- Our BA Business Management with Marketing top-up course provides you with a broad foundation in business and helps you develop skills across a number of business disciplines to complement your previous studies and prepare for a career in business
- This top-up course is delivered fully online (part-time) meaning you can study at a pace and place that suits you. It is particularly aimed at those who already have a broad business-related HND, associate degree or equivalent
BA in Marketing at Edinburgh Napier University Curriculum
BA in Marketing
at Edinburgh Napier University
Trimester 1
Organizational Change Management
Strategic Management in a Global Context
Trimester 2
Direct and Digital Marketing
International Business
Trimester 3
International Marketing
Leadership in Organisations
BA in Marketing at Edinburgh Napier University Entry Requirements
BA in Marketing
at Edinburgh Napier University
PTE
- No specific cutoff mentioned
Other eligibility criteria
- Education: Higher Secondary Certificate with overall 60% or above in the Intermediate (10+2) exam
- IELTS-6.0
- TOFEL-80
Other courses offered by Edinburgh Napier University
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at Edinburgh Napier University
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BA in Marketing at Edinburgh Napier University Contact Information
BA in Marketing
at Edinburgh Napier University
Address
Edinburgh , Scotland, UK
Edinburgh
Phone
+91 (0)40 4240 8800
(For general query)
+44 (0)333 900 6040
(For admission query)
Email
india@napier.ac.uk
(For general query)
pgadmissions@napier.ac.uk
(For admission query)
Go to College Website ->
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