Platform Strategy: Building and Thriving in a Vibrant Ecosystem offered by MIT USA
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168 acre campus- Estd. 1861
Platform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT USA Overview
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT USA
Describe the common evolution patterns of multisided platforms, including same-side vs. cross-side network effects
Duration | 11 days |
Total fee | ₹3.88 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
Platform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT USA Highlights
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT USA
- Earn a certificate of course completion from the MIT Sloan School of Management
- Through case studies and Q&A, experienced managers will emerge with insights into how they can refresh their company's strategic approach
Platform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT USA Course details
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT USA
Who should do this course?
- For Corporate strategy and business development
- For Marketing
- For Product & service development
- For R&D and innovation
- For Application development and content management
What are the course deliverables?
- Identify examples of traditional and non-traditional forms of platforms
- Identify customer and user groups whose affiliation with the platform is most valuable
- Decide whether to try to 'tie-customers to a platform or not -the value of open vs. proprietary networks
- Design strategies to undermine an established platform or to defend against such attacks
- Describe the principles of platform pricing and how to inform the design of an effective pricing format
- Recognize the concrete implications of trade-offs in platform design, governance, and staging
- Decide whether a given value proposition is best developed as a stand-alone platform, or as a complement embedded into another platform's ecosystem'or whether to pivot away from platform strategies all together
More about this course
- Through case studies and an ongoing faculty-directed mini project, students will emerge with robust insights into how you can refresh your company's strategic approach and participate profitably in the multi-sided marketplaces of the future
Platform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT USA Curriculum
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT USA
Week 1
DAY 1 Introduction/What is a Platform?
DAY 2 Platform Coring
DAY 3 Platform Coring
DAY 4 Seeding a Platform
DAY 5 Seeding a Platform
Week 2
DAY 6 Monetezation
DAY 7 Monetezation
DAY 8 Ebooks
Platform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT USA Faculty details
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT USA
Pierre Azoulay
Pierre Azoulay is the International Programs Professor of Management at the MIT Sloan School of Management, and a Research Associate at the National Bureau of Economic Research
Catherine Tucker
Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program
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Platform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT USA Contact Information
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT USA
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