Technology TechnologyData Science Data ScienceManagement ManagementDegree Programs Degree ProgramsMoreMore
    Courses
Blog Blog
    Trending Articles
    Course Recommendations
Search Icon
LoginSign Up
Penn State University
Penn State University Logo

Bachelor of Science in Marketing 
offered by Penn State University

  • Public University
  • Institute Icon7343 acre campus
  • Estd. 1855

Bachelor of Science in Marketing
 at 
Penn State University 
Overview

Learn to apply consumer behavior science to market research and strategy with this AACSB–accredited online degree program that blends traditional marketing with new and innovative industry methods in exciting course work

Duration

48 months

Total fee

₹62.36 Lakh

Mode of learning

Online

Official Website

Go to Website External Link Icon

Course Level

UG Degree

Bachelor of Science in Marketing
 at 
Penn State University 
Highlights

  • Earn a degree from The Pennsylvania State University
  • Financial - Aid available
  • Learn from industry experts
Details Icon

Bachelor of Science in Marketing
 at 
Penn State University 
Course details

Skills you will learn
Marketing ResearchBusiness StrategyFinancial ManagementBusiness WritingOperationsSupply chain managementMarketingAccountingOnline MarketingSCMMarketing Planning
Who should do this course?
  • For individuals who want to enhance their knowledge & skill in the field
What are the course deliverables?
  • Understand the concepts and techniques of marketing as they apply to modern organizations
  • Apply your knowledge in the different environments in which marketing programs, plans, and strategies are formulated and implemented
  • Use the analytical tools necessary to assist brick-and-mortar and online marketing operations of companies
  • Develop and carry out a marketing plan for an organization
  • Effectively evaluate the impact and implications of relevant business functions and develop an integrative, interdisciplinary appreciation of business situations, problems, and solutions
More about this course
  • Penn State's AACSB–accredited Bachelor of Science in Marketing blends the disciplines of traditional marketing with new trends to deliver a learning experience that is both comprehensive and innovative
  • This program, offered through World Campus in partnership with Penn State Harrisburg, can provide you with the in-depth knowledge to develop results-oriented strategic marketing plans for any organization
  • Whether you are just starting or you are ready to complete your degree, you can earn a highly respected credential from the leader in online education

Bachelor of Science in Marketing
 at 
Penn State University 
Curriculum

ACCTG 211Financial and Managerial Accounting for Decision-Making

BA 364YInternational Business and Society

BA 462Business Strategy

ECON 102Introductory Microeconomic Analysis and Policy

ECON 104Introductory Macroeconomic Analysis and Policy

ENGL 202DEffective Writing: Business Writing

FIN 301Corporation Finance

MGMT 301Basic Management Concepts

MIS 204Introduction to Business Information Systems

MIS 390Information Systems Management and Applications

MKTG 301WPrinciples of Marketing

MKTG 330Consumer Behavior

MKTG 342Marketing Research

MKTG 450WMarketing Strategy

SCM 301Supply Chain Management

Bachelor of Science in Marketing
 at 
Penn State University 
Entry Requirements

Eligibility criteriaUp Arrow Icon

Other courses offered by Penn State University

BA/BS in Economics

4 years
₹37 L
– / –
– / –

BS in Finance

4 years
₹37 L
– / –
– / –

BS in Energy Business and Finance

4 years
₹36 L
– / –
– / –

BS in Marketing

4 years
₹36 L
– / –
– / –
View Other 332 CoursesRight Arrow Icon
Home Icon/Study in USA/Universities in USA/Universities in State College/Penn State University/Bachelor of Science in Marketing

Bachelor of Science in Marketing
 at 
Penn State University 
Contact Information

Address

University Park, State College, PA 16801, United States

State College ( Pennsylvania)

Phone
(814) 865-6348
Email
International@psu.edu
Go to College Website ->