Consumer Market Research 

offered by UCLA Extension

Examine consumer behavior and how it impacts marketing and advertising strategies and decisions

Utilize primary and secondary research skills to gather consumer market data

Make recommendations based on research activities and data analysis

Explore the use of surveys, focus groups, and other qualitative methods of research

This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data and make recommendations based on research activities

Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods

Students build valuable skills and techniques needed to tabulate, analyze and present market research data, the foundation of a well-conceived marketing strategy

Cost:-  $855.00