Business Foundations: Introduction to Marketing offered by University of Pennsylvania
- Private University
299 acre campus- Estd. 1740
Business Foundations: Introduction to Marketing at University of Pennsylvania Overview
Business Foundations: Introduction to Marketing
at University of Pennsylvania
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world
Duration | 6 months |
Total fee | ₹6,587 |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
Business Foundations: Introduction to Marketing
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
Business Foundations: Introduction to Marketing at University of Pennsylvania Highlights
Business Foundations: Introduction to Marketing
at University of Pennsylvania
- Earn a certificate of completion from University of Pennsylvania
Business Foundations: Introduction to Marketing at University of Pennsylvania Course details
Business Foundations: Introduction to Marketing
at University of Pennsylvania
What are the course deliverables?
- Analyze and improve business processes in services or manufacturing
- Manage people through motivation and reward systems
- Read income statements, balance sheets, and cash flow statements
- Understand branding and go-to-market strategies
More about this course
- This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies
- Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly
- Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering
- Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment
Business Foundations: Introduction to Marketing at University of Pennsylvania Curriculum
Business Foundations: Introduction to Marketing
at University of Pennsylvania
Business & Management
Economics & Finance
Leadership & Professional Development
Business & Management
Social Sciences
Arts & Humanities
Business Foundations: Introduction to Marketing at University of Pennsylvania Faculty details
Business Foundations: Introduction to Marketing
at University of Pennsylvania
Peter S. Fader
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities.
David Bell
Professor Bell is an expert in consumer shopping behavior. His current research focuses on theories and explanations for geographic variation in the performance of Internet retail startups. Startups studied include Bonobos.com, Diapers.com, and WarbyParker.com.
Barbara E. Kahn
Barbara E. Kahn returned to The Wharton School in January 2011 to serve as the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center.
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Business Foundations: Introduction to Marketing at University of Pennsylvania Contact Information
Business Foundations: Introduction to Marketing
at University of Pennsylvania
Address
3701 Chestnut Street,Suite 1W
Philadelphia, Pennsylvania 19104
Philadelphia ( Pennsylvania)
Phone
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