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University of Pennsylvania
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Intellectual Property Law: Trademark Law 
offered by University of Pennsylvania

  • Private University
  • Institute Icon299 acre campus
  • Estd. 1740

Intellectual Property Law: Trademark Law
 at 
University of Pennsylvania 
Overview

Learn everything you need to know about marketing, brand management, strategic planning and give a boost to your professional career

Duration

4 weeks

Total fee

₹6,580

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Intellectual Property Law: Trademark Law
 at 
University of Pennsylvania 
Highlights

  • Earn a certificate from the University of Pennsylvania
  • Learn from an industry expert
Details Icon

Intellectual Property Law: Trademark Law
 at 
University of Pennsylvania 
Course details

Skills you will learn
Marketing
What are the course deliverables?
  • Define the scope and subject matter of trademark protection
  • Evaluate the usefulness and limits of seeking trademark protection
  • Formulate a strategy for creating and protecting a strong trademark
  • Design processes to maintain ownership and control of a trademark and respond to possible infringement
More about this course
  • This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace
  • We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks
  • We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection
  • Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement
Read more

Intellectual Property Law: Trademark Law
 at 
University of Pennsylvania 
Curriculum

Law

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Intellectual Property Law: Trademark Law
 at 
University of Pennsylvania 
Faculty details

Cynthia Dahl
Cynthia Dahl is the Director of the Detkin Intellectual Property and Technology Legal Clinic, a “teaching law firm” at Penn Law giving students the chance to help clients set and implement IP strategy. She specializes in the business applications of intellectual property and technology, and writes and speaks extensively around the country about teaching in this area.

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Intellectual Property Law: Trademark Law
 at 
University of Pennsylvania 
Contact Information

Address

3701 Chestnut Street,Suite 1W
Philadelphia, Pennsylvania 19104
Philadelphia ( Pennsylvania)

Phone
(215) 898-7507
Email
internationalteam@admissions.upenn.edu
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